Customer story

Aderture cuts social video editing time by 70%

The two-person marketing team replaced a slow freelance review loop with one ngram workflow for first drafts, edits, client feedback, and social variants.

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Nikhil from Aderture

Marketing

Aderture is a digital marketing partner in New Delhi that helps businesses grow through search, paid advertising, and social media.

Industry: Digital marketing
Team on ngram: 2
Uses ngram: Weekly
Feature: First-draft generation, Scene editing, Captions and brand styling, Fast social variants

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The story

A faster review loop for every social cut

Aderture runs search, advertising, and social campaigns for growing businesses. A two-person team has to keep creative production moving while client feedback and channel requirements change from project to project.

The old way
Before ngram, Aderture relied on a freelance editor for YouTube and social content. Feedback arrived through WhatsApp, email, and Google Drive, which meant repeated handoffs and revision rounds. As the workload grew, that process made delivery slow and difficult to scale.
The switch
More projects and tighter deadlines made the freelance review loop difficult to scale without giving up quality.
What changed
Aderture now keeps the first draft, visual edits, captions, client changes, and platform variants in one workflow. Nikhil reports a three-times-faster process and 70% less editing time compared with the previous freelance setup.
70% less editing time

How they use ngram

A typical project, start to finish

Step 01

Bring in the script and brand assets

Start with the material for a 30 to 90-second social or marketing video.

Step 02

Build and edit the first draft

Use ngram for the initial video, then adjust scenes, timing, captions, brand styling, and transitions in the same project.

Step 03

Review, revise, and adapt

Share the draft, apply client feedback, and make versions for different audiences or social platforms.

The outcomes

70% less editing time

Nikhil says the new workflow cuts the time Aderture spends editing by 70%.

A three-times-faster workflow

The team moves from source material to a client-ready revision loop three times faster than before.

Variants without another handoff

Aderture can test versions for different audiences and social platforms inside the same project.

“This saves us so much time.”

A teammateAderture

Where this maps in ngram

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Use cases

All use cases

Marketing Social Clips

Build short, branded clips for the social channels Aderture manages.

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Agency Social Content

Keep client drafts, revisions, and platform variants in one agency workflow.

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Product Demo Video

Turn a product story and brand assets into a concise client-ready demo.

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Solutions

All solutions

Agencies and Consultants

Scale client video work without adding another freelance handoff to each revision.

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Growth and Marketing Teams

Move social ideas into channel-ready video while the campaign is still current.

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Features

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Video Editing

Change scenes, timing, captions, and transitions without sending the draft back to a freelancer.

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Video Converter

Studio downloads the finished video as MP4. Use the separate Video Converter afterward when a destination requires MOV, WebM, or MKV; it changes the file container without reframing the video.

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