Customer story

Convertus.ai made its first homepage video

Alparslan, the solo founder of Convertus.ai, used ngram for a 30-second product launch video he wanted to embed on the company homepage.

Alparslan

Alparslan from Convertus.ai

Founder

Convertus.ai logo

Convertus.ai works on ads automation and web personalization.

Industry
Ads automation and web personalization
Team on ngram
1
Uses ngram
First project
Feature
AI video generation

Trusted by teams at

Veeva Systems
Veeva Systems
DP World
DP World
Genpact
Genpact
Parker Hannifin
Parker Hannifin
Bio-Rad
Bio-Rad
Imperva
Imperva
ITV
ITV
HubSpot
HubSpot
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Veeva Systems
Veeva Systems
DP World
DP World
Genpact
Genpact
Parker Hannifin
Parker Hannifin
Bio-Rad
Bio-Rad
Imperva
Imperva
ITV
ITV
HubSpot
HubSpot
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Deel
Deel
Zapier
Zapier
Delhivery
Delhivery
SafetyCulture
SafetyCulture
Demandbase
Demandbase
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Deel
Deel
Zapier
Zapier
Delhivery
Delhivery
SafetyCulture
SafetyCulture
Demandbase
Demandbase
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
The story

A launch video without another tool stack

Convertus.ai is building in ads automation and web personalization. For its launch, Alparslan wanted a short video for the homepage, the kind of 30-second asset that can explain the product faster than another block of copy.

  1. The old way

    Before ngram, the video workflow was split across iMovie, Veo, and Sora. For a solo founder, the hard part was not only making the video. It was finding enough time and attention to manage the work while also moving the product launch forward.

  2. The switch

    A product launch pushed him to look for a better way to make a video for the homepage.

  3. What changed

    The useful change was time. Alparslan saved 5 hours on video creation for this launch asset, while keeping the work realistic for a first-time solo-founder project.

    5 hours saved

How they use ngram

A typical project, start to finish

Step 01

Start with the launch goal

Alparslan came to ngram with a clear job: make a product launch video for Convertus.ai that could sit on the homepage.

Step 02

Generate a short video

He used AI video generation to shape the launch message into a roughly 30-second video instead of piecing the project together across separate tools.

Step 03

Prepare it for the homepage

The finished asset was meant for the Convertus.ai homepage, where visitors could understand the product without waiting for a longer explanation.

The outcomes

5 hours saved

The clearest number from the project was 5 hours of work saved on video creation.

One founder, one launch asset

The workflow matched a solo founder's constraint: no team to hand the work to, and no extra production layer to manage.

A homepage video for launch

Instead of leaving video as a nice-to-have, Convertus.ai had a short homepage asset for the product launch.

Where this maps in ngram

Explore this workflow in ngram

Questions about this story

Still curious?

Create the next customer story

Turn launches, support answers, training, and enablement material into polished video in minutes.