Real prompts founders used to make launch reels, story-brand ads, and motion promos with ngram. Copy one, swap the brackets, and generate.
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A SaaS ad video is a short promotional clip — usually 15 to 60 seconds — built around a single hook, a product moment, and a CTA. Founders make them for Product Hunt launches, social campaigns, and paid ads. Each prompt below is real, normalized from an actual ngram session, ready to copy and adapt.
15–60s
Typical length
Motion graphics
Top style
~77%
Structured briefs
Copy one, fill in the brackets for your product, and generate.
15 s vertical motion-type video for a vertical/mobile launch. High-energy launch-video aesthetic — built for immediate scroll-stopping impact.
Create a 15-second kinetic-typography HTML animation for a voice AI platform with Arabic-first support. Fast kinetic-type launch aesthetic. 1080×1920 viewport. Each word should pop in on beat, build to the product name, then end on a short CTA with the product URL.
60 s before/after/future narrative for X/Twitter. Gives the viewer a reason to care before the product appears.
Create a 60-second story-brand promo for my SaaS product. Structure: before (the pain), after (life with the product), future (what's possible now). Distribute to X/Twitter. Tone: confident but not salesy. Include the product URL in the final card.
30 s motion-graphics ad for an AI-powered no-code builder. URL-sourced — the brief hands ngram the product site and lets it pull the angle.
Make a 30-second motion ad for a no-code app builder that uses AI to build full working apps from prompts and uploaded designs. Pull the product from the URL I'll attach. Audience: developers and technical founders. Keep the copy tight and end on the pricing CTA.
30 s Instagram Reel with an explicit scene-by-scene arc. Great for niche SaaS products where the problem needs to be named before the product can land.
Create a 30-second Instagram Reel for an Instagram automation tool aimed at food creators. Scene 1 (0–8s): the manual frustration. Scene 2 (8–22s): the tool handling it automatically. Scene 3 (22–30s): CTA — try it free. Use my screen recording for Scene 2. Add captions for autoplay. Energetic music.
90 s detailed walk through manual-entry pain → product solution. Works for workflow automation where the viewer needs to feel the problem before the fix lands.
Make a 90-second ad for an invoice automation tool. Show the scene-by-scene arc: manual data entry, a mistake that costs time, then the automated version running cleanly. Use my screen recording for the product scenes. Narrate the pain in the first 30 seconds before the product appears.
15–20 s vertical ad listing four product capabilities in sequence. Mobile-first, fast cuts — built for feed where attention runs short.
Create a 15–20 second vertical video ad for a family organization app. Show four features in sequence: shared calendar sync, AI chore creation, gamification rewards, school schedule integration. Use my app screen recordings. Keep each feature beat to 3–4 seconds. End on the App Store download CTA.
What shows up across this cluster of real SaaS founder ad briefs.
Create a 60-second story-brand promo for my SaaS product. Structure: before (the pain), after (life with the product), future (what's possible now). Distribute to X/Twitter. Tone: confident but not salesy. Include the product URL in the final card.
Structure
Before/after/future is the tightest story arc for a 60-second ad. The viewer gets pain, resolution, and aspiration in a single viewing — nothing is wasted.
Inputs
A product URL is the only asset. ngram pulls the product copy, builds the script, and sources visuals from the page — no recordings or screenshots needed.
Tone
"Confident but not salesy" is a strong guardrail. It tells the model to avoid superlatives and hold a peer-to-peer register throughout.
Channel signal
"X/Twitter" shapes format and pacing — shorter captions, fast cuts, assumes autoplay. Naming the channel saves a round of editing after generation.
Why it works
The three-act structure means the product arrives exactly when the viewer has a reason to care. A URL-only brief keeps the asset list at zero while still giving ngram everything it needs to write and render the spot.
X/Twitter, Instagram Reel, and Product Hunt launch clips need different pacing and format. Drop the channel in the prompt so the script and aspect ratio are right from the start.
Sixty percent of prompts in this cluster attach a URL and let ngram pull the product angle. The briefs that land fastest open on the viewer's pain before the product appears.
Seventy-seven percent of these briefs are structured or scene-by-scene. "Before → solution → CTA" takes fifteen words and cuts most of the back-and-forth editing.
Motion graphics showed up in 60% of briefs. For a launch ad with no footage yet, motion graphics produce something polished without relying on assets you don't have.
A Product Hunt launch, an App Store download, a free trial sign-up — pick one. Every example that works ends on a single outcome, not a list of options.
Choose the example closest to your launch: vertical kinetic reel, story-brand, feature showcase, or pain-to-solution arc.
30s
Swap the bracketed product details for your own, name your channel, and attach a URL or recording if you have one.
1 min
ngram drafts the script, storyboard, and first cut. Adjust pacing, swap the music, and trim scenes in the editor before you ship.
5 min
Prefilled prompts structured for the most common ad shapes founders build.
The launch and distribution moments where these video shapes get used.
Teams that ship launch ads and product promos with ngram.
The ngram capabilities a founder ad leans on.
Wire ad creation into the tools your team already uses.
whenThe final version of the kinetic-typography launch reel is ready for X.
thenCompose the kinetic-typography launch reel as an X post and publish it now.
whenThe kinetic-typography launch reel has cleared its last review before LinkedIn.
thenCompose the kinetic-typography launch reel as a LinkedIn post and publish it now.
whenYouTube is the next stop for the approved kinetic-typography launch reel.
thenCompose the kinetic-typography launch reel as a YouTube post and publish it now.
whena new product ships
thenauto-trigger a launch ad render and alert the team
whena webhook fires from your release pipeline
thengenerate a launch ad in a self-hosted flow
Quick utilities for the individual pieces of a launch ad.
Common source formats founders already own, converted into launch-ready ads.
Drop in a product URL, a screen recording, or a short brief — ngram writes the script, picks a format, and renders your first cut.