Product launch videos founders actually make

Real prompts founders used to generate launch videos with ngram. Pick the shape that fits your launch, copy the prompt, and generate.

ngram.com/app/editor
7 real founder promptssaasfounders30smotion-graphicsProduct Hunt

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
The short version

What a SaaS product launch video is

A SaaS product launch video is a short clip a founder or small team makes for the moment a product or feature goes public. Most run 15 to 90 seconds. The goal is to grab attention fast: show what the problem is, show the product solving it, and give viewers one thing to do next. Founders use them on Product Hunt, LinkedIn, and landing pages. The examples below are real prompts used in ngram, normalized to remove PII.

15–90s

Most common range

54%

Written by founders

86%

Include a URL or recording

Prompt gallery

Prompts founders used

Each prompt below was used to generate a real launch video. Copy one, swap the details for your product, and generate.

Product Hunt launch — AI ASO agent

Featured

30-second fast-paced reveal built for a Product Hunt debut, targeting a niche developer audience.

urlProduct Hunt30s
prompt

Make a fast-paced 30-second Product Hunt launch video for an AI ASO analytics agent targeting mobile game developers. Pull from my product URL. Open on the problem: ASO is guesswork without data. Show the agent running a keyword analysis. Close on the Product Hunt listing. Upbeat background music, motion graphics, no voiceover.

LinkedIn launch — AI procurement copilot

60-second motion-graphics launch targeting LinkedIn with a reference-style brief and screen recording.

urlscreen-recordingLinkedIn60smotion-graphics
prompt

Create a 60-second product launch video for an AI copilot for industrial procurement, targeted at LinkedIn. Match the style of my reference video. I'll upload a screen recording showing the tool in use. Open on the manual pain of procurement coordination, then show the copilot handling it. Motion graphics, professional tone, square format.

Brand reveal — AI chat agent

Ultra-short 15-second brand reveal built from a product URL with motion-graphics polish.

url15smotion-graphics
prompt

Make a 15-second brand reveal video for an AI chat agent product using my product URL. No voiceover. Open on the product name, show one key interaction animating on screen, close on the logo and tagline. Clean motion-graphics style.

Landing page hero — property management SaaS

90-second cinematic problem-to-solution arc for a landing page, sourced from URL and screen recording.

urlscreen-recording90scinematic
prompt

Create a 90-second landing page hero video for a UK property management platform aimed at letting agents. Pull context from my product URL and use my screen recording for the product walkthrough. Open on the frustration of chasing landlords and tenants across email and spreadsheets. Show the platform handling the full workflow. Cinematic style, British English voiceover, end on a free-trial CTA.

2-min cinematic explainer — geospatial AI for NGOs

Two-minute story-first launch video opening with imagery before revealing the technical product.

2min+cinematic
prompt

Make a 2-minute cinematic explainer for an AI-powered geospatial lake monitoring platform built for NGOs. Open on aerial lake imagery to establish beauty and scale, then introduce the cloud-cover problem that makes satellite monitoring unreliable. Show how the platform fills the data gaps. Tone: scientific but accessible. No jargon. Suitable for a conference intro or grant presentation.

Product Hunt listing video — notes SaaS

60-second launch video generated directly from the Product Hunt listing URL.

urlProduct Hunt60s
prompt

Generate a 60-second Product Hunt listing video for a document and notes SaaS tool. Source everything from my Product Hunt listing URL — pull the tagline, feature highlights, and screenshots from there. Fast cut between key features. Clean, modern style. English voiceover. End on the upvote CTA.

30s promo — no-code app builder

Quick 30-second promo video for a no-code SaaS, generated straight from the product URL.

url30s
prompt

Create a 30-second product launch promo for a no-code app builder SaaS. Source everything from my product URL. Show a non-technical person going from idea to deployed app in a few clicks. Punchy pacing, motion graphics, upbeat music. End on the free-plan CTA.

Patterns across founder launch prompts

What the real cluster of founder launch prompts shows.

Most-requested length30 seconds
Briefs that attach a URL or recording~86%
Top visual styleMotion graphics
Most common authorFounders
Prompts that provide a script~35%
Anatomy

Anatomy of a strong launch prompt

Product Hunt launch — AI ASO agent
prompt

Make a fast-paced 30-second Product Hunt launch video for an AI ASO analytics agent targeting mobile game developers. Pull from my product URL. Open on the problem: ASO is guesswork without data. Show the agent running a keyword analysis. Close on the Product Hunt listing. Upbeat background music, motion graphics, no voiceover.

01

Input

One URL. No deck, no recording — the prompt tells ngram to pull the product UI from the URL so the founder doesn't need to gather assets first.

02

Structure

Problem stated in one line ("ASO is guesswork without data"), one feature shown in action, close on the Product Hunt listing. Three beats, no padding.

03

Channel instruction

"Product Hunt listing" as the close anchors the video to the launch destination rather than a generic CTA.

04

Style and sound

"No voiceover" is a deliberate choice for a fast-paced feed format where autoplay is muted. Motion graphics carry the story instead.

Why it works

The brief gives ngram a specific problem, a specific feature to show, and a specific destination to close on. There's nothing vague for the model to fill in with generic copy. The URL does the asset work; the prompt does the story work.

Playbook

What makes a founder launch video work

Name the problem in one line

The first five seconds decide whether a viewer stays. State the specific pain your product solves before you show anything.

Let a URL or recording do the asset work

86% of these prompts attach a URL or recording. Paste your product URL and let ngram pull the UI — you don't need to gather screenshots before you start.

Match the length to the channel

Product Hunt and feed posts want 15–30 seconds. Landing page heroes can carry 60–90 seconds. Two-minute slots exist for conference intros and grant presentations, not homepage autoplay.

End on one CTA, not three

Upvote, start a free trial, or book a demo — pick one. Launch videos that list multiple CTAs convert on none of them.

State the visual treatment you want

"Motion graphics, no voiceover" and "cinematic, British English voiceover" produce different videos from the same brief. The more specific the style instruction, the less ngram has to infer.

How it works

Make your own

1

Pick a shape

Choose the prompt closest to your launch: Product Hunt reveal, LinkedIn post, landing page hero, or long-form explainer.

30s

2

Copy and adapt the prompt

Swap the product name, channel, and CTA for yours. Attach your URL or screen recording where the prompt asks for it.

2 min

3

Generate and edit

ngram drafts the script, storyboard, and video. Adjust pacing, captions, voice, or any scene before you publish.

5 min

SaaS launch video FAQs

Still curious?

Make your own Launch video in minutes.

Paste your product URL or drop in a screen recording. ngram drafts the script, storyboard, and video — edit anything before you ship.