The fintech explainer video template.
A prompt recipe built from real fintech briefs. Drop in your product, your problem, and your flow — get a tight 30-second motion-graphics explainer in minutes.
What this template is
A fintech explainer video template is a reusable prompt plus scene structure that turns a fintech product brief into a 30-second, motion-graphics explainer. The template covers the four beats every fintech explainer needs: the financial problem, the mechanism that solves it, the outcome for the user, and a closing CTA. ngram handles the motion graphics, voiceover, and brand styling — the marketer or founder fills five slots and generates.
The template prompt
Copy it, replace the slots in brackets, and paste it into ngram — or hit "Use this template" to open the editor with it prefilled.
Create a 30-second motion-graphics explainer for [product-name], a [product-category] for [audience]. Open on the problem: [pain-point]. Then show how [product-name] solves it with [key-mechanism] — narrate each step against branded motion graphics. Tone: [tone]. Close with the tagline: [tagline]. Voiceover language: [vo-language]; if no voiceover, use on-screen captions with light background music. Apply brand colors [brand-colors] throughout.
| Slot | What to put | Example |
|---|---|---|
| [product-name] | Your product name | Vaultly |
| [product-category] | What it is, in plain words | real-time payments compliance platform |
| [audience] | Who it's for | risk and compliance teams at European banks |
| [pain-point] | The financial problem you open on | cross-border transactions trigger false-positive fraud alerts 30% of the time |
| [key-mechanism] | How your product solves the problem | shared transaction-graph intelligence across member banks |
| [tone] | Voice and feel | authoritative, clear, modern |
| [tagline] | Closing line | Fewer false alerts. Faster settlements. |
| [vo-language] | Narration language | English |
| [brand-colors] | Primary brand hex codes | #0A2540, #00C6AE |
What the template builds
Four beats, 30 seconds — the shape most fintech explainer prompts converge on.
- 1
Problem hook
7sName the financial pain in one sharp sentence. Text-forward motion graphics, no product UI yet. The viewer needs to feel the problem before they see the solution.
- 2
Mechanism reveal
12sAnimate how the product works — data flows, decision points, or transaction steps — narrated clearly. Use branded motion graphics. No jargon the audience doesn't already use.
- 3
Outcome
7sShow the after-state: a number, a rate, or a single measurable win. One concrete result lands better than three vague benefits.
- 4
Tagline + CTA
4sCut to the product logo with the closing tagline. Clean exit. No extra copy.
Make it yours
Duration
Trim for social or extend for a landing page hero.
Narration
AI voiceover for watch-with-sound contexts, captions-only for feed autoplay.
Style
Motion-graphics is the default; minimalist works well for B2B audiences.
Aspect ratio
Match the channel: website hero, LinkedIn feed, or Reels.
Common variations
15-second social teaser
Drop the outcome beat; tighten the mechanism to one step. Works for paid social and pre-roll.
Reduce to 15 seconds. Keep the problem hook and one mechanism step only. Cut straight to the tagline.
60-second investor or sales version
Add a market-size beat before the mechanism and extend the outcome with two supporting data points.
Extend to 60 seconds. Add a 10-second market-context beat after the problem hook. Show two outcome metrics.
Minimalist B2B cut
Replace motion graphics with clean typography on a white background for compliance-sensitive audiences.
Use a minimalist style: white background, brand-color typography, no animation beyond text reveals.
Vertical cut for LinkedIn
Same explainer reformatted 9:16 for native LinkedIn video posts.
Switch to 9:16. Keep captions large and centered. Crop data animations to the focal element only.
How it works
Open the template
"Use this template" drops you into the editor with the prompt prefilled.
instant
Fill the slots
Replace the nine brackets with your product, pain point, mechanism, and brand colors. Attach a script or screen recording if you have one.
2-3 min
Generate and adjust
ngram drafts the four scene beats with motion graphics and voiceover. Tweak pacing, swap colors, or edit any line in the editor.
3-5 min
Real fintech explainers from this template
Prompts people used and the patterns behind strong fintech explainers.
Use cases this fits
The jobs fintech marketers and founders hire explainer videos for.
Who makes these
Teams and roles that ship fintech explainer videos with ngram.
Features behind this template
The ngram capabilities a fintech explainer leans on.
Plug explainers into your stack
Triggers, not logos — wire fintech explainer creation into the tools your team already uses.
whenyou approve a fintech explainer
thenpost it captioned to your company feed
whenan explainer finishes rendering
thenpublish it straight to your channel
whena product update ships
thenauto-render an explainer and notify the team
whena record updates in your CRM
thenkick off a persona-specific explainer render
whena webhook fires from your product
thengenerate a localized explainer in a self-hosted flow
whenyou find a competitor's landing page
thenstart a comparison explainer from the browser
Tools for fintech explainer videos
Quick utilities for the pieces of an explainer.
Turn your source into an explainer
Drop in what you already have.
Frequently asked
Use the fintech explainer video template now.
Copy the prompt, fill the slots, and generate your explainer in minutes.