Fintech explainer video template

Explain what your financial product does and who it helps. Use documented facts and a clear visual story to make the workflow easier to follow.

See it in action with Wise international transfer.

From this input to this video

A visual explanation of Wise’s documented transfer steps: recipient, amount, payment method and review.

Create a 30-second motion-graphics explainer for Wise, a cross-border money-transfer service for people sending money across currencies. Use this source for product details: https://wise.com/help/articles/2977959/how-do-i-send-money-with-wise. Open on the problem: understanding the fee, arrival estimate and recipient details before sending money. Then show how Wise solves it with a guided transfer flow: choose the recipient, set the amount and currency, compare available payment methods with their displayed fees and arrival estimates, then review the transfer details before confirming — narrate each step against branded motion graphics. Tone: clear and reassuring. Close with the tagline: Review the details. Send with Wise. Voiceover language: English; if no voiceover, use on-screen captions with light background music. Apply brand colors Wise’s green and dark tones from the source throughout.

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Prompt

Create a 30-second motion-graphics explainer for Wise, a cross-border money-transfer service for people sending money across currencies. Use this source for product details: https://wise.com/help/articles/2977959/how-do-i-send-money-with-wise. Open on the problem: understanding the fee, arrival estimate and recipient details before sending money. Then show how Wise solves it with a guided transfer flow: choose the recipient, set the amount and currency, compare available payment methods with their displayed fees and arrival estimates, then review the transfer details before confirming — narrate each step against branded motion graphics. Tone: clear and reassuring. Close with the tagline: Review the details. Send with Wise. Voiceover language: English; if no voiceover, use on-screen captions with light background music. Apply brand colors Wise’s green and dark tones from the source throughout.

Selected style

Woven threads

Source material

Read the video transcript

Before sending money abroad, you want to know the fee, the arrival time, and that the recipient is right. Wise guides you step by step. Select Send, then choose your recipient. Enter the amount and currency: what you send, or exactly what they receive. Choose how to pay. Each option shows its fee and when the money should arrive. Then review every detail before you confirm. Review the details. Send with Wise.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[product-name]
Your product name.
[product-category]
What it is, in plain words.
[audience]
Who it's for.
[pain-point]
The financial problem you open on.
[key-mechanism]
How your product solves the problem.
[tone]
Voice and feel.
[tagline]
Closing line.
[vo-language]
Narration language.
[brand-colors]
Primary brand hex codes.

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What this template is

A fintech explainer video template is a reusable prompt plus scene structure that turns a fintech product brief into a 30-second, motion-graphics explainer. The template covers the four beats every fintech explainer needs: the financial problem, the mechanism that solves it, the outcome for the user, and a closing CTA. ngram handles the motion graphics, voiceover, and brand styling — the marketer or founder fills five slots and generates.

industry: fintechjob: explainer videoaudience: fintech marketers and founders
Scene structure

What the template builds

Four beats, 30 seconds — the shape most fintech explainer prompts converge on.

  1. 1

    Problem hook

    7s

    Name the financial pain in one sharp sentence. Text-forward motion graphics, no product UI yet. The viewer needs to feel the problem before they see the solution.

  2. 2

    Mechanism reveal

    12s

    Animate how the product works — data flows, decision points, or transaction steps — narrated clearly. Use branded motion graphics. No jargon the audience doesn't already use.

  3. 3

    Outcome

    7s

    Show the after-state: a number, a rate, or a single measurable win. One concrete result lands better than three vague benefits.

  4. 4

    Tagline + CTA

    4s

    Cut to the product logo with the closing tagline. Clean exit. No extra copy.

Customize

Make it yours

Duration

Trim for social or extend for a landing page hero.

15s30s60s

Narration

AI voiceover for watch-with-sound contexts, captions-only for feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Motion-graphics is the default; minimalist works well for B2B audiences.

Motion-graphicsMinimalistData-forward

Aspect ratio

Match the channel: website hero, LinkedIn feed, or Reels.

16:9 website / YouTube9:16 Reels / Shorts1:1 feed
Variations

Common variations

15-second social teaser

Drop the outcome beat; tighten the mechanism to one step. Works for paid social and pre-roll.

tweak

Reduce to 15 seconds. Keep the problem hook and one mechanism step only. Cut straight to the tagline.

60-second investor or sales version

Add a market-size beat before the mechanism and extend the outcome with two supporting data points.

tweak

Extend to 60 seconds. Add a 10-second market-context beat after the problem hook. Show two outcome metrics.

Minimalist B2B cut

Replace motion graphics with clean typography on a white background for compliance-sensitive audiences.

tweak

Use a minimalist style: white background, brand-color typography, no animation beyond text reveals.

Vertical cut for LinkedIn

Same explainer reformatted 9:16 for native LinkedIn video posts.

tweak

Switch to 9:16. Keep captions large and centered. Crop data animations to the focal element only.

How it works

How it works

1

Open the template

"Use this template" drops you into the editor with the prompt prefilled.

2

Add your details

Replace the nine brackets with your product, pain point, mechanism, and brand colors. Attach a script or screen recording if you have one.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

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Ship it anywhere

Plug explainers into your stack

Triggers, not logos — wire fintech explainer creation into the tools your team already uses.

LinkedIn
Social Publishing Beta

whenThe finished fintech explainer is ready to share with its LinkedIn audience

thenWrite the LinkedIn post for the fintech explainer, then publish it.

Integrate with LinkedIn
YouTube
Social Publishing Beta

whenThe finished fintech explainer is ready to share with its YouTube audience

thenPublish the fintech explainer on YouTube after composing its post.

Integrate with YouTube
Zapier
Automate

whena product update ships

thenauto-render an explainer and notify the team

Integrate with Zapier
n8n
Self-host

whena webhook fires from your product

thengenerate a localized explainer in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou find a competitor's landing page

thenstart a comparison explainer from the browser

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need a script before I use this template?

No. The slots in the prompt are enough for ngram to write the full script. If you already have a script or a deck, paste it into the prompt alongside the slots and ngram will follow it instead of generating from scratch.

Will the motion graphics match my fintech brand?

Yes. Fill in the brand-colors slot with your primary hex codes and set up your brand kit in ngram before generating. The motion graphics pull from your brand kit's palette, typography, and logo assets.

What if my product has a complex flow — payments, compliance, settlement?

Keep the mechanism beat to one flow. The 30-second template is single-mechanism by design. For multi-step flows, use the 60-second variation and add one mechanism step per extra 15 seconds.

Can I use this for a B2C fintech product, not just B2B?

Yes. Change the audience slot to your consumer segment (e.g., "first-time retail investors") and adjust the tone slot accordingly (e.g., "warm, approachable"). The four-beat structure works for both.

What aspect ratio does it produce?

16:9 by default. Switch to 9:16 for LinkedIn or Reels, or 1:1 for feed ads, before generating. Or use the vertical variation.

What if I want compliance-safe copy — no claims I can't substantiate?

Write the outcome beat as a mechanism benefit rather than a guaranteed result. For example, "built to reduce false-positive alerts" instead of "reduces alerts by X%" unless you have the data. ngram generates what you brief it; the copy control is yours.

Use the fintech explainer video template now.

Copy the prompt, add your details, and generate your explainer.

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