Create an explainer video with AI from a clear brief

Script generation

Start with the facts you can support

For your first explainer brief, ask ngram to draft a script from your sources, then check every claim against the original. Set the audience and the takeaway in the brief so the explanation has a clear purpose.

Motion graphics

Show a relationship that narration alone cannot

For your first explainer brief, use animated text and callouts to explain a mechanism or sequence. Review arrows, labels, and timing against the source; a generated diagram needs the same factual check as the script.

Captions

Check the explanation with the sound off

For your first explainer brief, generated captions make the spoken explanation readable. Review spelling, line breaks, and contrast, especially when a technical term or a number carries the meaning of a scene.

Brand Kit

Keep recurring explanations visually consistent

For your first explainer brief, apply the available Brand Kit to guide colors, fonts, logos, and tone. Check its treatment on the actual output, and choose a plan with the brand controls your recurring work needs.

AI voiceover

Listen to the names before you render

For your first explainer brief, choose a supported voice and preview difficult terminology with pronunciation controls. A correct script can still confuse viewers if an acronym or product name sounds wrong in the narration.

Video editing

Make a bounded change and compare versions

For your first explainer brief, edit narration through Edit → Script, or request a change to a specific scene. Review the revised output and compare surrounding scenes rather than assuming every unrelated detail stayed the same.

Translation

Review meaning in each target language

For your first explainer brief, create localized narration and captions in supported languages. Have a fluent reviewer check the terminology and examples; translation alone does not establish that a lesson or commercial claim is accurate.

Scene revision

Keep the next update scoped to the change

For your first explainer brief, request a replacement for the scene whose source changed. Review its narration and visuals beside the prior version, then inspect adjacent scenes before exporting the updated explainer.

Educational explainers

For your first explainer brief: turn approved lesson notes into an explanation for a defined learner level. When the curriculum changes, revise the example and check that the learning objective and factual meaning still hold.

Concept and technical explanations

For your first explainer brief: explain a mechanism using an approved diagram and a worked example. The technical documentation workflow is the closest existing path; check every relationship and term before using the video with customers or colleagues.

Corporate training explainers

For your first explainer brief: turn the current SOP into a learning objective, a worked step, and a recap. When the procedure changes, update the affected step and verify the rest with the process owner.

Product explainers

For your first explainer brief: use approved product facts and actual screens to explain the problem and how the product helps. A release or renamed feature is a reason to revise the explanation and check the demonstrated behavior.

Buyer-facing sales explanations

For your first explainer brief: explain one buyer question using approved solution material and relevant evidence. Adapt the emphasis for the evaluator, then check that the new version adds no unsupported ROI or commercial promise.

Compare explainer workflows

Use the broader explainer video guide to choose among lessons, training, product, sales, and proposal work. Then return to your first explainer brief with a specific source, audience, and review requirement.