Create explainer videos with AI in minutes not months
Describe what needs explaining or paste a doc. ngram is built to create explainer videos with AI — clear narrative, branded visuals, studio voiceover, on-screen captions. No agency brief. No timeline editor. No six-week wait.
Or pick a video type to get started
Trusted by teams at
“We spent $8,000 on a 90-second explainer. It was outdated the week it shipped.”
- Day 1
Founder asks marketing for an explainer video. The brief writeup starts in a Notion doc. Three of you cannot agree on whether to lead with the problem or the feature, so the doc sits open for two days.
- Day 5
Three agency quotes back. Range: five thousand to ten thousand dollars for 60 seconds of custom animation. CFO requests an ROI model before signing the SOW. The brief gets another revision round.
- Day 12
Kickoff call. Storyboard request. Round one of script feedback. The agency's writer asks clarifying questions about the audience the brief did not specify. Two more rounds queued.
- Day 28
Voiceover approval. The narrator picked from the demo reel sounds different in the final read. Another revision. The CSM in your account flags that the pricing page is about to ship a redesign.
- Day 42
Final render. Half of the on-screen UI in the walkthrough scene is already outdated. You either publish a wrong explainer or open a fresh revision invoice. Marketing picks the wrong one and ships anyway.
- Day 60
Pricing redesign launches. The explainer on the homepage now contradicts the live pricing table. Three weeks of pipeline run on the old explainer before the next agency cycle starts over from scratch.
of buyers watch an explainer video before deciding on a SaaS purchase. Most teams ship one explainer per quarter — which means three quarters of the buying cycle runs on a stale or missing video on the homepage.
“By the time the agency delivered, the pricing tier in scene two had already been renamed.”
From "we should probably get an explainer" to "we ship a new one every week"
Two days writing a brief. Three weeks waiting for the agency draft. Two more weeks of script and storyboard revisions. The final delivery lands six weeks after kickoff, and by then the product copy already moved on.
You paste your product brief into ngram. Ten minutes later: a structured script that leads with the problem, walks through the solution, and closes on a clear CTA. The storyboard is in front of you to tighten before render.
When the product changes, you either publish an inaccurate explainer or open a fresh revision cycle with a new invoice. A/B testing two angles is financially impossible because each version costs the same as the first.
When the product ships an update Friday, you swap the scene that moved on Monday morning and re-render in under five minutes. Run two versions in parallel to test the ROI angle against the ease-of-use angle — same brand wrapper, two cuts.
Your explainer library tops out at one or two videos because each one is a quarterly project. Whole audience segments and product surfaces never get their own AI explainer because the production cycle was never going to fit.
Marketing stops treating AI explainer videos as quarterly projects and starts treating them as weekly content. Per audience, per feature, per pricing tier — the library expands as fast as the product does.
AI explainer videos from whatever you have
Bring a doc, a landing page, a brief, or a rough screen recording. ngram drops every input into the same script, storyboard, voiceover, and brand-kit pipeline — and gives you an AI explainer video that reads as agency-made.
Start with a doc, URL, or brief
Paste a product page URL, a feature spec, or a 200-word description of what you want explained. ngram drafts a hook-problem-solution-proof-close script, plans the visual flow, and generates a complete AI explainer video with motion graphics, voiceover, and branded transitions.
Docs to VideoOr start from a screen recording
Walk through the product on screen. ngram auto-cuts dead air, removes filler words, adds smart zooms on every click, emphasizes the cursor, and layers captions over a branded explainer wrapper. Messy take in, polished explainer out.
Screen Recording to VideoOne on-brand AI explainer video
Structured narrative, branded visuals, studio voiceover, and frame-accurate captions — the same explainer reads polished on the homepage and inside a Slack thread.
Bringing a deck or release notes instead? Run PPT to Video or Release Notes to Video first — the polish step downstream is identical.
What changes when explainer video is weekly content
Every product, audience, and feature gets its own explainer
Top benefitWhen an AI explainer video takes fifteen minutes instead of six weeks, you stop rationing them. New feature, new persona segment, new pricing tier — each one gets its own cut. The library expands as fast as the product does.
of social video is watched on mute. ngram burns captions styled to brand on every explainer so the message still lands in a LinkedIn feed, an email embed, or a conference booth where the audio is off.
Explainers track the product
Ship a pricing tier rename on Friday. Swap the line and the matching scene on Monday morning. The homepage explainer stays accurate without restarting an agency cycle.
Agency-grade brand consistency
Same intro, type, pacing, and outro across every explainer in the library. The whole shelf reads as one production team — exactly the maturity enterprise buyers screen for in the eval.
Doc → AI explainer video in 3 steps
Paste your source material
Drop in a landing page URL, feature spec, brand brief, or rough screen recording. Anything that names the problem you need explained and the audience watching is enough to draft from.
Review the storyboard
ngram drafts a hook-problem-solution-proof-close script, plans the visual sequence per scene, and assembles motion graphics, voiceover, and branded transitions. Tighten any scene before render.
Render and publish
Pull the MP4 in 16:9, 9:16, or 1:1 — or copy a hosted share link. When pricing or copy moves next sprint, re-render only the scene that changed in under five minutes.
Built for AI explainer videos, specifically
Who creates explainer videos with AI in your company?
Product Marketing
Ship a per-segment explainer for every audience the buying committee touches. Run an ROI explainer for the CFO, an integration explainer for IT, and a workflow explainer for the end user — all from the same source brief, same brand wrapper.
Founders
Investor explainers, pitch reels, and Product Hunt launch films that look like a studio produced them. Replace the agency invoice with a fifteen-minute workflow you can run between meetings and ship by the time the next call starts.
Product Managers
Pair every release with an explainer that names the user pain the new feature removes. Internal updates, all-hands recaps, and roadmap explainers flow from the same release notes you already wrote for the sprint.
Growth & Marketing
Test ten explainer hooks before lunch. Different opener, different proof point, different CTA. Run the winner in paid the same afternoon and measure how the new explainer angle moves CTR on your highest-traffic landing pages.
Sales Enablement
Arm reps with deal-stage explainers — buyer-education at first touch, ROI explainer at evaluation, switch-cost explainer at procurement. Embed each AI explainer in the CRM playbook so the right cut is one click from the rep.
Customer Success
Onboarding explainers, feature-education explainers, and renewal-narrative explainers that customers actually finish. Re-render the screens in minutes when the product UI changes so CS never sends a video that contradicts the live app.
Developer Relations
Concept explainers for APIs, SDKs, and integration architectures. Turn a doc page or a reference implementation into an explainer that cuts the time-to-first-call for the developers evaluating your platform.
Educators
Course explainers, lesson previews, and concept walkthroughs that hold student attention past the ten-second mark. Drop a syllabus topic in and get an explainer that actually scaffolds the harder lesson below it.
Explore more use cases
Other ways teams use ngram to ship explainer-shaped content without an agency cycle.
You don't need a recording to make an explainer.
Bring whatever already names the thing you want explained. Each converter drops you into the same script, storyboard, voiceover, and brand-kit pipeline.
Every tool the explainer pipeline runs on.
The old way vs. the ngram way
| Synthesia / InVideo | Freelancer / Agency | ngram | |
|---|---|---|---|
| Time to first explainer | 1-3 hours (templates + retakes) | 4-8 weeks | Under 15 minutes |
| Cost per explainer | $30-$90/mo (limited minutes) | $5,000-$10,000 per cut | Included in plan |
| Script quality | You write the script yourself | Custom but slow revision cycles | AI-drafted for your audience and CTA |
| Brand consistency | Avatar + background only | Depends on briefing quality | Automatic via Brand Kit |
| Time to update one scene | Rebuild from template | New revision cycle + invoice | Under 5 minutes |
Wire explainers into the publishing stack you already run.
Each integration ships with a working template. Trigger an explainer refresh from a CMS update, a release, or a chat agent — or build your own with the REST API.
whenA new product brief lands in /briefs/inbox
thenDraft an AI explainer video and post the storyboard link to #marketing
whenClaude or ChatGPT calls the explainer tool with a feature brief
thenReturn a finished AI explainer video plus a hosted share link
whenYou hit 'Make an explainer' on the doc or landing page you're reading
thenGet a branded explainer back in a new tab inside fifteen minutes
whenA CMS page in 'Awaiting explainer' status updates
thenRender a fresh explainer aligned to the new copy and post to the staging URL
whenA self-hosted release pipeline ships a documented feature
thenAuto-generate an explainer for the feature inside your VPC and notify marketing
whenA hero explainer cut finishes rendering
thenSchedule the 1:1 explainer cut to the company page with the launch caption
whenA short-form explainer cut finishes rendering
thenSchedule the social variant with copy A/B and a thread reply teed up
whenA long-form explainer is approved by marketing
thenUpload to the product channel with chapter markers per explainer beat
“But will it work for my situation?”
Your first AI explainer video is 15 minutes away
Stop waiting six weeks on the next agency cycle. Stop choosing between stock-template explainers and five-figure custom animation. Create the explainer your homepage deserves, then ship a new one the moment the product moves.