Do I need a screen recording or just a URL?

Either works. Paste your product URL and ngram pulls screens from the page automatically. A screen recording gives more control over exactly what the feature walkthrough shows — use one if the feature you are launching is behind a login.

The template says 30 seconds. Can I make it longer for YouTube?

Yes. Use the 60-second YouTube walkthrough variation — it adds a narrated intro and room to show a second feature. The core four-beat structure stays the same.

What if I want captions only, no voiceover?

Set the narration slot to "captions only" before generating. Most sports content on Instagram and TikTok runs muted, so this is the right default for Reels.

My platform covers multiple sports. How do I handle that?

Pick one sport context for the 30-second version — a launch video that tries to cover everything usually covers nothing well. After launch, use the multi-sport variation to make separate cuts for each audience.

Can I use this for a mobile app launch instead of a web platform?

Yes. Replace [url-or-recording] with a screen recording from your phone or upload app store screenshots. The four-beat structure works for any digital product in the sports category.

What aspect ratio should I use for Instagram?

9:16 for Reels and Stories. If you are also posting to the grid as a regular video, 1:1 or 4:5 plays better there. Select the aspect ratio before generating so ngram frames the callouts correctly.

Does the template work in languages other than English?

Set [narration] to your target language and ngram generates the voiceover and captions in that language. Multilingual voiceover is built in.

sportsproduct launchurl30smotion-graphics

The sports-tech Launch video template

Drop in your platform URL and one feature to demo. ngram builds a clean 30-second promo for Instagram or YouTube — no recording studio, no production queue.

The short version

What this template is

A sports product launch video template is a slot-ified prompt plus a four-beat scene structure built for announcing a sports-tech platform on social media. The user provides a product URL or screen recording, the key feature being launched, and the target channel; ngram returns a 30-second promo with script, narration, callouts, and captions. The template covers any sports-tech category — event management, analytics, coaching tools, booking platforms — because the launch arc (problem, feature, outcome, call-to-action) is the same regardless of sport.

The template prompt

Copy it, replace the brackets, and paste it into ngram — or hit "Use this template" to open the editor with it prefilled.

prompt

Create a 30-second product launch video for [platform-name], a [platform-category] for [audience]. Pull visuals from [url-or-recording]. Open on the problem: [pain-point]. Then show [key-feature] in action, naming the exact step it automates. Tone: [tone]. End with the logo and the line [cta]. Channel: [channel]. Narration: [narration]. Keep captions on — most sports feeds autoplay muted.

Slot	What to put	Example
[platform-name]	Your platform name	FieldDay
[platform-category]	What it does in plain words	golf event management platform
[audience]	Who runs it	club organizers and tournament directors
[url-or-recording]	Your product URL or screen recording	https://fieldday.app or upload a .mp4 walkthrough
[pain-point]	The friction you open on	drawing pairings by hand takes 40 minutes
[key-feature]	The one thing you are launching	auto-pairing that builds a full draw in seconds
[tone]	Voice and energy	confident, modern, zero jargon
[cta]	Closing line	Run your next tournament on FieldDay
[channel]	Where it posts	Instagram Reels
[narration]	Voiceover or captions only	English voiceover

Scene structure

What the template builds

Four beats, 30 seconds — the arc real sports-tech launch prompts converge on.

1
Problem hook
6s
Name the friction the audience feels before they see the product. Text card or motion graphic, no UI yet — get the viewer nodding.
2
Feature in action
16s
Cut to the platform UI from the URL or recording. Show the single feature being launched, step by step, with callouts naming what is happening. Do not invent screens — use the real product.
3
Outcome
5s
Show the result: the draw is built, the schedule is live, the analytics dashboard is populated. One clear before/after or one concrete metric.
4
Logo + CTA
3s
Hold on the product logo and the closing line. Calm finish — no hard sell, let the feature do the convincing.

Customize

Make it yours

Duration

15 seconds for a pre-launch tease; 30 seconds for the hero launch post; 60 seconds for a YouTube walkthrough.

15s30s60s

Narration

AI voiceover for YouTube and landing pages; captions-only for Instagram and TikTok feeds that autoplay muted.

AI voiceoverCaptions + musicNo audio

Style

Motion graphics look polished and on-brand without needing footage; realistic uses your actual product screens.

Motion graphicsRealistic UIMinimalist

Aspect ratio

Match the channel. Most sports audiences are on mobile.

9:16 Reels/Shorts16:9 YouTube1:1 feed

Variations

Common variations

15-second Instagram tease

A pre-launch clip that names the problem and ends on "Coming soon" — no feature reveal yet. Good for building anticipation in the week before launch.

tweak

Reduce to 15 seconds. Show the problem only. End on the platform name and a countdown or "Coming soon" card. No feature walkthrough.

60-second YouTube walkthrough

A longer cut for YouTube or a landing page hero that walks through two or three features and includes a narrated intro.

tweak

Extend to 60 seconds. Add a 10-second narrated intro before the problem hook. Demo [key-feature] plus one supporting feature. English voiceover throughout.

Multi-sport feature cut

If the platform covers more than one sport, show the same feature running across two sport contexts — one cut for golf, one for football — in a split-screen outro.

tweak

At the outcome beat, add a split-screen showing the same feature result in two sport contexts. Same logo and CTA at the end.

Vertical no-voiceover feed post

9:16 captions-only version for TikTok and Instagram Reels where sound is off. Larger text, faster cuts.

tweak

Switch to 9:16. Remove voiceover. Use large, centered captions. Tighten cuts by 20 percent. Keep background music at low volume.

How it works

Open the template

"Use this template" drops you into the editor with the prompt prefilled.

instant

Fill the slots

Replace the brackets with your platform name, the feature you are launching, and the channel. Paste your product URL or upload a short screen recording.

2-3 min