Start with the launch demo
Use the product launch as the brief for the first video TruEstate wanted to make.
Customer story
TruEstate makes its first product launch demo with ngram
Product manager Aditya Shrivastava went from not making videos at all to creating a product launch demo without taking on manual cuts and timeline editing.
Aditya from TruEstate
Product Manager
TruEstate provides AI-powered real estate valuation, data intelligence, and maps for banks, developers, brokers, and property buyers across India.
- Industry
- Real estate technology
- Team on ngram
- 5
- Uses ngram
- Campaign-specific
Trusted by teams at
The story
Making the first launch video possible
TruEstate builds AI-powered valuation, mapping, and property data tools for the Indian real estate market. Product launches need a clear way to show that technology in action.
The old way
Before ngram, TruEstate was not making product videos. Editing, timeline work, and the effort of making every cut by hand put too much production work between the product team and a finished launch demo.
The switch
TruEstate needed a demo for a product launch and wanted the editing work to be automated.
What changed
TruEstate now has a workable path from a product launch idea to a demo video. The team did not need to take on the manual editing, cuts, and timeline work that had kept it from making videos before.
How they use ngramStep 01 Step 02
A typical project, start to finish
Let ngram handle the edit
Build the demo with an automated workflow instead of learning a timeline and making every cut manually.
The outcomes
The first product video shipped
TruEstate moved from not making videos at all to creating a demo for a product launch.
Manual editing time removed
Aditya says time is the thing the team saved, with the automation taking over the cuts and timeline work that had blocked video before.
Where this maps in ngram
Explore this workflow in ngram
Use cases
All use casesPM Product Demo
Give a product manager a direct route from launch brief to a demo people can watch.
See the use caseProduct Launch Video Maker
Turn a new product release into a focused launch video without a manual editing workflow.
See the use caseProduct Demo Video
Show the real estate product in action with a concise, reusable demo.
See the use caseSolutions
All solutionsProduct Managers
Ship product communication without putting a full editing workflow on the product team.
See the solutionReal Estate
Explain valuation, property data, and mapping products with clear video.
See the solutionProduct Marketing Demos
Turn the next launch into a product story that is easy to share.
See the solutionTools
All toolsAI Product Demo Video Maker
Create the product demo that TruEstate needed for its launch.
Open toolAI Real Estate Video Maker
Turn real estate product information into a video for buyers and business teams.
Open toolAI Video Generator
Start a business video without first learning a manual editing timeline.
Open toolCustomer stories
All customersMore customer stories
Questions about this story
What does TruEstate use ngram for?
TruEstate uses ngram to create a product demo for a product launch.
What was TruEstate's video workflow before ngram?
The team was not making videos because editing, cuts, and timeline work added too much manual production work.
What changed for TruEstate after using ngram?
The team made its first product launch demo and saved the manual editing time that had previously blocked video production.
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