Pick a product feature
Start with the KETL feature that needs to be shown in a short product marketing video.
Customer story
KETL makes product marketing videos weekly
KETL uses ngram to make short product marketing videos that show off product features without turning every clip into a manual editing project.
K
Antonio from KETL
Sales Manager
KETL builds AI document management software for Swiss SMEs, with tools for classification, search, and compliant archiving.
- Industry
- AI document management
- Team on ngram
- 1
- Uses ngram
- Once a week so far
- Feature
- AI video making
Trusted by teams at
The story
From editing tools to product videos
KETL works in AI document management, where the product story depends on showing what the software does. For Antonio, that meant product marketing videos that could explain features clearly without a long detour into graphics, transitions, and editing technique.
The old way
Before ngram, Antonio was making videos with manual screen recordings and DaVinci Resolve. The hard part was not only recording the product. It was creating graphics, transitions, and modern professional-looking content without spending the time needed to become a video editor.
The switch
Time and skill. The old workflow took too much time to learn and too much time to run.
What changed
Antonio went from not knowing how to make product marketing videos to using ngram as the video workflow for showing KETL features. The biggest change is time: instead of learning every video skill from scratch, he can make the feature video and keep moving.
How they use ngramStep 01 Step 02 Step 03
A typical project, start to finish
Generate the video in ngram
Use ngram's AI video making workflow instead of rebuilding the same kind of clip through manual screen recording and editing.
Review the result
Check that the finished clip shows the feature clearly enough for marketing use.
The outcomes
Less time learning editing
Antonio no longer has to treat each product video as a full lesson in graphics, transitions, and editing tools.
A weekly product video rhythm
KETL is using ngram once a week so far, focused on product marketing and feature videos.
A simpler way to show features
The team can move from a product idea to a video that shows it without starting from a blank editing timeline.
“it just works”
Antonio, Sales ManagerKETL
Where this maps in ngram
Explore this workflow in ngram
Use cases
All use casesCreate Product Demo Video Online
KETL needs short videos that show product features without a long manual editing pass.
See the use caseProduct Launch Video Maker
A fit for turning a product message or feature story into a launch-ready clip.
See the use caseFeature Announcement Video
Maps to Antonio's goal of showing off individual KETL features in product marketing videos.
See the use caseSolutions
All solutionsFeatures
All featuresAI Visuals
Useful for the graphics and visual polish Antonio struggled to create by hand.
Explore featureScript Generation
Turns the product message into a planned video structure before the clip is rendered.
Explore featureVideo Editing
Keeps the product video editable without sending Antonio back to a blank editing timeline.
Explore featureTools
All toolsAI Video Generator
The closest fit for Antonio's AI video making workflow for KETL product marketing.
Open toolVideo Script Generator
Useful when the feature message needs to become a clear product video script.
Open toolVideo Editor
A browser-based way to adjust the video without returning to a full manual edit.
Open toolCustomer stories
All customersMore customer stories
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