Start with the product
Momo starts with Owelet's URL or a short product brief.
Customer story
Owelet turned a product brief into its first explainer
Momo went from Canva screenshots and costly freelance quotes to a first video draft in about 15 minutes, with control over the script and storyboard.
Momo from Owelet
Founder
Owelet is a financial dashboard for independent creators. It brings revenue, platform fees, expenses, and net profit from services such as Gumroad, Patreon, Ko-fi, and Stripe into one place.
- Industry
- Creator finance software
- Team on ngram
- 1
- Uses ngram
- Weekly
- Feature
- Prompt-to-storyboard, Brand kit, Script editor
Trusted by teams at
The story
From screenshots to a product story
Owelet shows independent creators what they keep after platform fees and expenses. That value is easy to describe in conversation, but harder to communicate quickly on a launch page or social feed.
The old way
Before ngram, Owelet did not have a repeatable video workflow. Momo used Canva screenshots, and one After Effects attempt took two hours without producing a usable result. Freelancers quoted $500 to $800 for a 60-second video, which was difficult to justify for a solo founder preparing a launch.
The switch
A Product Hunt launch made the product story urgent. Owelet needed a clear visual explanation without adding a long production cycle.
What changed
Owelet moved from no product video workflow to shipping its own explainers. Momo can now get a first draft in about 15 minutes, edit the exact message scene by scene, and keep video production moving without outsourcing this launch video.
$800 reported saving
How they use ngramStep 01 Step 02 Step 03
A typical project, start to finish
Review the storyboard
Check the proposed scenes, then tune the script one scene at a time so the explanation stays true to the product.
Apply the brand and export
Use Owelet's brand kit, finish the edit, and export a 16:9 version, with 9:16 versions planned for social.
The outcomes
A first draft in about 15 minutes
The initial video took shape in roughly 15 minutes instead of turning into another open-ended editing session.
$800 reported saving
Momo reported saving $800 compared with outsourcing the launch video.
A repeatable weekly workflow
Owelet now has a practical route from product brief to explainer as Momo prepares for Product Hunt.
“I can finally show people what Owelet does instead of just describing it.”
A teammateOwelet
Where this maps in ngram
Explore this workflow in ngram
Use cases
All use casesSolutions
All solutionsFeatures
All featuresScript Generation
Shape an initial script from the product brief, then refine the message scene by scene.
Explore featureBrand Kit
Keep the explainer aligned with Owelet's visual identity as each scene comes together.
Explore featureMulti-Format Export
Prepare the same story for widescreen pages and vertical social formats.
Explore featureTools
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All customersMore customer stories
Questions about this story
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