Togninis: keeping appointment reminders simple | made with ngram

About the video

This video was created by ngram to tell the story of Togninis, a family-run salon with two locations in Brisbane, and how the business keeps appointment reminders simple for clients. Drawing on a public case study, the video features owners Kristian and Tracey describing the reminder rhythm they rely on: an email reminder sent seven days before an appointment, followed by an SMS confirmation to the client's phone a couple of days ahead. Tracey explains that this approach helps clients feel a little more in control of their schedule and more likely to call ahead if their plans change. The video moves through a series of scenes, including the front desk, the owners, the reminder rhythm itself, a look inside the salon, and a closing end card that invites viewers to consider whether clearer reminders could make their own salon day easier. ngram created the video in a 9:16 vertical format using HTML/CSS motion graphics, pairing the narrated script with captions and on-screen text to walk through each stage of the reminder process in a clear, sequential way suited for quick viewing on mobile devices.