ФУЛ — 12 або 24 місяці | training video made with ngram

About the video

This training video was made with ngram to help retail staff clearly explain a smartphone protection and exchange program called FUL to customers. It opens by addressing common pain points — a cracked screen or water damage — then shows that FUL lets a customer trade in their device even if it has no damage, making it possible to upgrade to a newer model. The video also clarifies that if the FUL coverage ends up unused, the money paid for it isn't lost and can be applied toward a future purchase. A direct instruction to staff follows: explain the benefits of the program rather than focusing only on price, and offer FUL to every customer. The video closes with a simple call to action, prompting staff to offer customers a choice between a 12-month or 24-month FUL plan. Built as vertical 9:16 motion graphics with on-screen scene titles matching each beat — damage scenario, exchange benefit, refundable value, sales guidance, and the final plan choice — the video is structured as a short, repeatable briefing that store associates can reference before customer conversations about device protection plans.