SaaS Product Explainer Video
Explain your SaaS in 60 seconds not 6 weeks
Drop in your product docs, screenshots, or a rough recording. Get back a polished explainer video with motion graphics, voiceover, and a clear narrative. No animation skills. No agency. No waiting.
Trusted by teams at
"The agency spent 6 weeks on our explainer. They still couldn't explain what we do."
“”
You are a product marketer or founder at a B2B SaaS company that just shipped something genuinely useful.
But when a prospect lands on your homepage and asks "what does this actually do?" they get a wall of text, a 47-slide deck, or a screen share that loses them before the second scroll.
So you brief an agency.
You write a creative brief, hop on three alignment calls, share your brand guidelines, and wait.
Four weeks in, you get a first draft that explains your product like someone read the About page once and guessed the rest.
Two revision cycles later, the messaging is closer but the UI screenshots are already outdated because you shipped twice while they were still storyboarding.
Three alignment calls before a single frame is produced, plus a creative brief, brand guidelines, and a Slack channel nobody checks
67% of B2B buyers prefer video over docs when evaluating software, but most SaaS teams ship text-only landing pages
Outdated on arrival you shipped two releases while the agency was still arguing about font choices in the storyboard
"That's not how our product works" the most common feedback on revision one, two, and sometimes three
Every visitor who leaves your site confused is a deal you never even started.
From "let me share my screen" to "just watch this 60-second video"
The Old Way
Before ngram
The ngram Way
After ngram
A prospect asks what your SaaS does. You share a Google Doc, a pitch deck, or a clunky screen recording with 30 seconds of "let me just find that page." They watch the first 15 seconds and tab away. Your bounce rate climbs.
You paste your product URL and a feature doc into ngram. Twelve minutes later: a tight, 60-second explainer with motion graphics, professional voiceover, and a narrative that follows problem, solution, proof, CTA.
You ask your agency for an update. They need a new brief, a new timeline, and another $5,000. Your last explainer still shows the old dashboard from three releases ago. Sales improvises a different pitch every call because there is no single video that gets it right.
A prospect watches to the end and clicks "Start Free Trial" without scheduling a demo call. Your landing page conversion rate jumps 40% in the first month.
You check your competitor's site. They just posted a new explainer for a feature they launched last week. It looks polished, on-brand, and impossibly fast. You wonder how big their video team is.
When you ship a new feature Thursday, you update the explainer Friday morning. Same brand. Same quality. Five minutes of work. Your CEO asks what agency you hired. You tell them it was you and a lunch break.
The Numbers Don't Lie
Time to create
4-6 weeks (agency) or days (DIY)
Under 15 minutes
Cost per video
$3,000-$16,000 (agency average)
Included in your plan
Time to update
New brief + new invoice + weeks
Under 5 minutes
Quality
Robotic avatars or cartoon characters
Broadcast-ready with your brand
Professional explainers from what you already have
ngram takes your raw materials (product docs, screenshots, landing page URLs, or a rough recording) and builds an explainer video that actually communicates what your SaaS does and why it matters.
1
Start with your product content
Paste a landing page URL, feature docs, or marketing copy. ngram extracts the core message, writes a script structured as problem to solution to proof to CTA, generates a storyboard, and produces a complete video with motion graphics, voiceover, and captions. You review the plan before anything renders.
2
Or start with a screen recording
Drop in a rough product walkthrough. ngram cleans it up with smart zooms, auto-cuts dead air, adds cursor emphasis, and layers in callouts and step labels. It turns your messy capture into a polished product story that prospects actually watch to the end.
Most popular
Either way, you get a video that explains your product clearly, looks intentional, and stays on brand.
What changes when saas product explainer video take minutes
Launch every feature with video
When an explainer takes 15 minutes instead of 6 weeks, you stop cherry-picking which features "deserve" a video. Every launch, every update, every integration gets a video that shows what you built and why it matters. Your changelog stops being a graveyard.
Your explainer never goes stale
SaaS products ship weekly. Your explainer should keep up. Update any section in under 5 minutes when you release a new feature, change your pricing, or pivot your positioning. No new briefs. No new invoices. No three-week turnaround.
One product, many audiences
Create a technical deep-dive for developers, a benefits-focused overview for executives, and a quick feature tour for product evaluators. Same product, different angles, each video tailored to the persona watching it. No more forcing one generic explainer to do five jobs.
Convert visitors who won't read your docs
Landing pages with video convert 40-86% higher than text-only pages. A 60-second explainer communicates what 2,000 words of copy cannot. Prospects understand your product faster and move to trial without scheduling a sales call.
Raw recording → polished video in 3 steps
1
Paste your product content
30 secondsDrop in a landing page URL, feature doc, or product description. ngram extracts the core message and builds the script from your existing content.
2
Review the storyboard
2 minutesngram generates a structured narrative with visuals, voiceover, and transitions. Rearrange sections, edit the script, or approve as-is before rendering.
3
Render and publish
instantGet a polished explainer with motion graphics, captions, and branded styling. Export in any format or embed directly on your site.
Built for saas product explainer video, specifically
Script & Storyboard Generation
Turn your product docs into a clear 60-second narrative
Paste a landing page URL or feature doc and ngram builds a structured explainer script: the problem your audience faces, how your SaaS solves it, proof it works, and a call to action. You review the storyboard before anything renders, so you fix the messaging while it is still cheap to change.
Learn more1
AI Voiceover
Professional narration without booking a voice actor
Generate clear, natural voiceover from your script in seconds. Pick a voice that matches your brand personality, from authoritative enterprise to friendly startup. When the script changes next week, regenerate the voiceover in one click instead of rebooking talent.
Learn more2
Motion Graphics
Make abstract SaaS concepts visual and concrete
Automatically add text animations, data callouts, transitions, and visual emphasis that make SaaS concepts tangible. Show what "real-time collaboration" or "automated workflows" actually look like on screen instead of hoping a bullet point does the job.
Learn more3
Brand Kit
Every explainer looks like it came from the same team
Define your colors, fonts, logo, and intro/outro once. Every explainer your marketing team, product team, or sales team creates stays consistent. No brand drift across 20 different videos. No more "can you match our brand guidelines?" emails to vendors.
Learn more4
AI-Generated Visuals
Fill visual gaps without hunting for stock footage
Generate on-brand motion graphics, product mockups, and visual metaphors that match your SaaS brand. When you need visuals beyond screenshots to explain a concept or workflow, ngram creates them aligned to your brand kit and narrative automatically.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
DIY Tools (Synthesia, Vyond) | Freelancer / Agency | ngram | |
|---|---|---|---|
| Time to first video | 2-4 hours (learning curve) | 4-6 weeks | Under 15 minutes |
| Cost per video | $29-$199/mo + your time | $3,000-$16,000 | Included |
| Product understanding | You do all the creative work | Requires lengthy briefing + revisions | Extracts story from your content |
| Time to update | Hours of re-editing | Weeks + new invoice | Under 5 minutes |
| Output quality | Robotic avatars or cartoons | High (but slow and expensive) | Broadcast-ready, on brand |
Ready?
Your SaaS explainer is
15 minutes away
Stop losing prospects because they cannot figure out what your product does. Stop paying agencies thousands for videos that are outdated before they launch. Start explaining your SaaS in 60 seconds.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.