A feature announcement video generator that drives adoption, not just awareness
You shipped something meaningful. Now make sure people use it. A feature announcement video generator built for PMs turns release notes and screen recordings into 60-second videos that enable every team and lift adoption from day one.
Or pick a video type to get started
Trusted by teams at
“We shipped 14 features last quarter. Most of them are sitting at single-digit adoption.”
- Tuesday 8:42am
Workflow automation ships to production after six weeks of build. The top-twenty accounts have been asking for it. You write the release-notes draft in Notion, three paragraphs, two annotated screenshots, an embed of the staging Loom.
- 10:15am
You copy the draft into the changelog tool. You reformat it for the customer newsletter, drop a tighter version into Slack, condense it for the in-app banner, and a fifth version goes to docs. Five surfaces, four formats, one PM and no video.
- Wednesday 4:08pm
Sales is on a discovery call. The rep walks the prospect through the manual workaround the new feature replaced. They never saw the launch — the Slack post got buried, the newsletter is in a folder, the in-app banner is dismissed by default.
- +2 weeks
Adoption check: 11% of active users have touched the new workflow automation. Support has answered the same "can the product do X" question 17 times across the period. The feature exists; users don't realize it.
- +4 weeks
QBR with the renewal customer. They mention they wish you had "something for automating multi-step workflows" — the exact feature shipped four weeks ago. The CSM points to the changelog. They reply that they missed it.
- Quarterly review
The VP asks why the feature you prioritized over three other requests is underperforming. You know the answer isn't the feature itself. The announcement never reached the people who would have used it — and you can't ship one in time to save the quarter.
is the typical first-month adoption rate of a newly launched feature across SaaS benchmarks — three quarters of users never touch what the team spent the sprint building, mostly because they never saw a watchable announcement.
“And the VP just asked why the one we prioritized hardest is underperforming.”
From "nobody saw the update" to "adoption exceeded target in week one"
Three to four hours spent rewriting the same announcement across changelog, newsletter, in-app banner, and Slack. Each version strips more context. By the time it reaches a customer, the feature is a sentence fragment nobody clicks.
Twenty minutes spent recording the workflow, polishing in ngram, and exporting. The same recording becomes a 60-second feature announcement video, a 1:1 cut for Slack, a 9:16 for LinkedIn Stories, and an embedded preview in the help center.
Sales pitches the manual workaround for two weeks. Support answers the same shipped-feature question seventeen times. The CSM only learns about the launch when a renewal customer asks. Five teams, five misaligned mental models.
Sales watches the announcement before the afternoon calls. Support drops the video link into the macro response. CS embeds it in the next QBR deck. Marketing posts the cut. Everyone tells the same story because everyone watched the same 60 seconds.
Adoption sits at 11% after a month. The feature you prioritized over three other requests reads as a bad bet at the next quarterly review. Engineering questions whether the work was worth doing at all.
Adoption hits 38% in the first two weeks. Users reply that the video made the workflow obvious. The VP forwards the video to the board. The feature returns the engineering investment because users actually understood what it does.
Feature announcement videos from what you already know
Bring a quick recording of the new flow, or paste the PRD and the release notes. Both inputs land in the same captioning, smart-zoom, and brand-kit pipeline.
Record the new workflow live
Click through the new feature the way you'd walk a colleague through it on a Zoom call. Show the flow, explain why it matters, highlight what changed. ngram cuts the dead air, smart-zooms on every new button, and brands the result. One take becomes the single asset every team uses.
Screen Recording to VideoOr start from the PRD and release notes
Paste the PRD, the feature spec, or the release-notes draft. ngram writes a concise announcement script, generates the screen visuals, and renders a voiceover-led feature announcement video. Useful when the feature lives in a staging build the PM can't safely demo from a personal screen recording.
Release Notes to VideoOne feature announcement video, every channel
Branded intro. Smart zooms on the new flow. Captions over the narration. Cuts for Slack, LinkedIn, the help center, and the in-app banner.
Already drafting a launch deck or a sales-enablement slide? Run them through PPT to Video or Docs to Video first — the polish step downstream is identical.
What changes when feature announcement video ships day-one
The feature ships and the message ships on the same day
Top benefitNo more announcement-fatigue cycle where the launch arrives three days after the merge. The feature announcement video is the asset sales, support, CS, marketing, and customers all watch — twenty minutes from PM to published, with the brand kit applied automatically.
One feature announcement video replaces the five versions of the same launch update — changelog, newsletter, Slack post, in-app banner, help-center walkthrough — that used to drift out of sync the moment the feature iterated.
Every internal team aligned in 60 seconds
Sales watches before afternoon calls. Support drops the link into macros. CS embeds it in the next QBR. Marketing posts the cut. No five different write-ups, no "which version is the canonical one" before the renewal call — one source of truth.
Updates stay current as the feature iterates
When the workflow changes in the next sprint, re-record the affected scene and re-render. Ten minutes instead of rewriting the docs, refreshing the changelog, and re-sending the announcement across five surfaces. The library stays accurate sprint over sprint.
PRD → polished feature announcement video in 3 steps
Record the new workflow
Click through the feature like you would on a Zoom call with a colleague. Re-takes, wrong clicks, and dead air are fine — ngram absorbs them and the final cut respects user attention.
Review the announcement storyboard
ngram cuts dead air, applies smart zooms on every new button, generates captions, and matches the brand kit. Scrub the storyboard, reorder beats, and tweak the script — the announcement reads how you'd write it, not how a template would.
Publish across every team and surface
Export 16:9 for the help center, 1:1 for Slack and the newsletter, 9:16 for LinkedIn Stories and Reels. Sales, support, CS, and your users see the same 60 seconds at launch — no five-version write-up.
Built for feature announcement video, specifically
Who ships feature announcements in your product org?
Product Managers
PMs running sprint launches who can't depend on marketing for every announcement. The feature announcement video ships the same day the feature merges. Adoption metrics climb on the launches you prioritized — and the quarterly review reads differently.
Product Marketing
PMM owners coordinating the launch motion across sales, customer success, support, docs, and external content. The feature announcement video is the canonical asset — every surface points to the same /watch link, so messaging stays consistent across teams.
Sales Enablement
Enablement leads briefing the field on every release. Reps watch the 60-second announcement before discovery calls, so the pitch evolves with the product instead of pitching last quarter's manual workaround.
Customer Success
CS managers walking customers through new value at renewal touchpoints. The feature announcement video drops into the next QBR deck, the email follow-up, and the in-app tour — so customers see the launch before the CSM has to bring it up.
Developer Relations
DevRel engineers announcing SDK, API, and integration releases. The announcement video lives on the developer changelog, in the docs site, and in partner Slack channels — faster to consume than a Markdown release log.
Support Teams
Support engineers building macro responses for inbound questions. When a customer asks about the workflow the new feature solves, the macro drops the announcement video link inline — one reply, the customer watches, the ticket closes.
Growth & Marketing
Growth teams turning every launch into a paid-acquisition asset. The feature announcement video doubles as ad creative for the LinkedIn or Meta test the team is already running — same recording, same brand, no separate creative cycle.
Founders
Founder-led launches where speed beats process. Ship the feature announcement video the same morning the feature merges, without staffing a video team or waiting on a designer for the title card.
Explore more use cases
Other ways product managers and product marketers use ngram to ship the launch motion without a separate production cycle.
You don't need a fresh recording to ship the announcement.
Bring the PRD, the release notes, or the launch deck you already have. Each converter drops you into the same captioning, brand-kit, and storyboard pipeline.
Every tool the launch pipeline runs on.
The old way vs. the ngram way
| Text Announcements | Agency-Produced Video | ngram | |
|---|---|---|---|
| Time to ship the announcement | 3-4 hrs across formats | 1-2 weeks with agency | 20 minutes |
| User engagement | Skimmed or ignored | High quality, low velocity | Watched and understood |
| Internal team reach | Whoever reads Slack | Whoever attends the meeting | Everyone, async, on-demand |
| Time to refresh after iteration | Rewrite across 5 surfaces | New production cycle | Under 10 minutes |
| Scalability per sprint | Draining bi-weekly | Not affordable per feature | Sustainable every sprint |
Wire the announcement pipeline into the release engine you already ship from.
Each integration ships with a working recipe. Trigger a polished feature announcement video from a deploy, a tool call, or a chat agent — or build your own with the REST API.
whenA new feature flag flips to 100% rollout in your release-management tool
thenRender the matching feature announcement video, post it to #launches, and DM the PM the publish link
whenClaude or ChatGPT calls the feature-announcement tool with this sprint's PRD
thenReturn a finished feature announcement video plus a hosted /watch link, ready to embed in the launch email
whenYou hit 'Announcement video' on the Linear or Jira ticket where the feature is marked Done
thenGet a polished MP4 + thumbnail back in a new tab inside fifteen minutes — ready to drop into Slack and the help center
whenA scenario fires when a PRD moves to 'Ready for launch' in the launch-tracker board
thenGenerate the announcement video and attach the multi-format outputs to the launch checklist record
whenA self-hosted CI pipeline completes a production deploy with a launch flag
thenAuto-generate the feature announcement video on your own VPC and PR the assets into the launch repo
whenThe announcement video's 1:1 cut finishes rendering
thenSchedule the post to the company page with the launch copy and a CTA pointing at the feature's docs page
whenThe short-form announcement cut finishes rendering
thenSchedule the social variant with copy A/B and a thread reply linking the launch's blog post
whenThe long-form announcement video is approved by the PM
thenUpload to the product channel with chapter markers per launch beat so the archive doubles as a launch reel
“But will it work for my situation?”
Your next feature deserves real adoption
Stop shipping announcements nobody reads. Generate a 60-second feature announcement video that drives adoption, enables every team in the same minute, and proves the launch was worth engineering's quarter.