CakeWorks

CakeWorks is a female-founded, full-service video agency headquartered in New York City, on 6th Avenue in Manhattan, with additional offices in San Francisco and Los Angeles. Founded in 2012, the team designs and runs video programs end to end, from content and programming to audience development, distribution, and monetization, for media owners, brands, sports leagues, and creators. Their stated mission is simple: help clients "Win With Video."

Unlike a traditional shoot-and-edit shop, CakeWorks blends strategy with hands-on operations. The agency builds streaming platforms, produces original content, programs and optimizes video libraries, grows audiences across social and YouTube, and stands up the technology and revenue models that turn video into a business. That mix makes their New York video production practice as much about the operating model behind the content as the content itself.

Over more than a decade, CakeWorks has partnered with Fortune-1000 media companies across entertainment, sports, news, and technology, including names like A&E, History, Time, NPR, the Utah Jazz, and the LA Clippers, to expand viewership, deepen engagement, and grow video revenue. The team positions itself as both strategic and operational, working in the trenches with clients to ship bold streaming and digital video experiences.