Start with screenshots
ShoUp gathers the product screenshots that show the flow they want to explain.
Customer story
ShoUp makes product demos within an hour
ShoUp used to rely on freelancers and traditional editing tools. Now Rohan's team gives ngram screenshots and a script, then gets a product demo back within the hour for most projects.
S
Rohan from ShoUp
Founder
ShoUp is a home for physically active people, communities, businesses, and places. It connects people through fun and participation while giving communities and businesses a way to grow sustainably.
- Industry
- Physical activity marketplace
- Team on ngram
- 2
- Uses ngram
- Weekly
- Feature
- Product demo workflow, Video generation engines
Trusted by teams at
The story
Less back-and-forth, more headspace
ShoUp is building a home for physically active people, communities, businesses, and places. Product demos matter because the team needs to show how the experience works for people finding activities and for businesses growing their communities.
The old way
Before ngram, ShoUp used traditional editing tools and worked with freelancers. The work got done, but each video carried a lot of back-and-forth. Rohan had to spend time and energy explaining what the team needed before the edit could land.
The switch
Rohan wanted to see whether the surge in AI tools could cover video editing, especially product demos.
What changed
ShoUp no longer has to route every product demo through traditional editing tools and freelancer back-and-forth. The team uses screenshots, a script, and ngram's product demo workflow to get most demos done within the hour. Rohan says ngram has saved money and given back headspace.
How they use ngramStep 01 Step 02 Step 03 Step 04
A typical project, start to finish
Add the script
Rohan gives ngram the script so the product demo has the right message before the video is generated.
Test the engines
The team uses the product demo workflow and experiments with different engines to compare the results.
Finish the demo
For most projects, the finished product demo is done within the hour.
The outcomes
Less coordination
The old freelancer loop needed repeated explanations. The new workflow starts from the source material ShoUp already has.
Demos in the same working block
Screenshots and a script can become a product demo within the hour for most projects.
Room to compare outputs
Rohan can try different engines and judge the results without starting a new editing brief.
Money and headspace back
Rohan said ngram has saved ShoUp money and given the team back headspace.
“This is cooler than kool-aid”
Rohan Vyavaharkar, FounderShoUp
Where this maps in ngram
Explore this workflow in ngram
Use cases
All use casesCreate Product Demo Video Online
ShoUp's core workflow: screenshots and a script become a product demo.
See the use caseFounder Product Demo
Rohan uses ngram the way founders often do, turning product context into a demo without a freelancer loop.
See the use caseProduct Demo Video
A broader product demo workflow for teams starting from existing product material.
See the use caseSolutions
All solutionsFounders
A fit for founder-led teams that need to explain the product without managing every edit by hand.
See the solutionStartups
For small teams that need product videos from the assets they already have.
See the solutionDemo Videos for Product Marketing
The product-demo lane ShoUp uses when screenshots and a script need to become a clearer walkthrough.
See the solutionFeatures
All featuresScript Generation
ShoUp starts with a script, then uses ngram to turn that message into a video plan.
Explore featureAI Visuals
Screenshots give ngram the product context for each demo scene.
Explore featureVideo Editing
Rohan can refine the generated demo without restarting a freelancer brief.
Explore featureTools
All toolsVideo Script Generator
Useful when ShoUp wants to shape the script before generating the product demo.
Open toolImage to Video
A match for demos that begin with product screenshots and still visuals.
Open toolVideo Editor
The editing surface for tightening the generated demo after the first pass.
Open toolCustomer stories
All customersMore customer stories
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