Crime Prevention Model (MPD) for Chile's Law 20.393 | ad creative video made with ngram

About the video

This ad creative video was made with ngram to explain why a formal crime prevention model matters for companies operating under chile's law 20.393. the video opens on an empty executive boardroom with a city skyline, posing the question of what causes corporate legal exposure, and answers it on screen: not having an effective crime prevention model (modelo de prevención del delito). it then cuts to a man in a suit in a modern office, with on-screen text stating that convictions already exist in chile under law 20.393, alongside a label reading 'simfour mpd // active,' signaling the branded compliance system being promoted. the final scene shows a woman working at a desk in a bright office with data dashboards visible, paired with text defining what makes an mpd effective: a living management system that provides objective evidence of its own existence, under the simfour brand. the piece uses bold white and yellow text overlays on stock-style office photography in a vertical, mobile-first format typical of short social ads. the concrete takeaway is that compliance with chile's corporate criminal liability law requires an active, evidenced prevention system rather than a static document, positioning simfour as the tool or service that provides it.