Snapchat x Hulu All's Fair Sizzle Reel | agency case study video made with ngram

About the video

This agency case study video was made with ngram to showcase the marketing campaign behind hulu and snapchat's launch of "all's fair," a legal drama starring kim kardashian, glenn close, and sarah paulson. the sizzle reel highlights the campaign's two-pronged approach: digital reach through snapchat takeovers that hit 45 million users with open rates 17% above industry benchmarks, and an experiential ar activation at westfield century city mall where shoppers could virtually try on the show's signature magenta and purple power suits. the piece notes over 500 hours of customer engagement time recorded at the physical kiosk alone, framing the "never settle" tagline as the throughline connecting both touchpoints. viewers get a clear picture of how a streaming platform and a social media giant combined premium ad placements with retail-based ar experiences to build a cohesive, measurable brand story. the video is structured as proof of campaign performance, pairing concrete metrics with visuals of the activation, making it useful for marketing teams evaluating how entertainment launches can blend digital distribution with in-person interactive experiences.