SAKIGAN — See the winner before you pay | made with ngram

About the video

This video was created by ngram to introduce SAKIGAN, a predictive ad intelligence tool that forecasts creative performance and ROI before a campaign launches. Using HTML/CSS motion graphics, the video moves through seven scenes that build a clear argument: The blind bet and The stakes establish that $1.34 trillion is spent on ad creative each year, yet seven in ten campaigns return less than two pounds for every pound spent. The cost of finding out quantifies the problem further, noting that testing ten creatives can cost $2,000 and a full week just to find one winner. Meet SAKIGAN then introduces the product as an AI that forecasts creative performance ahead of launch. Reading the visual data explains how it analyzes uploaded creative using thirty-seven features across six simulated audiences, mapping attention second by second. A ranking, not a report shows the output: a win probability for each creative along with edits ranked by expected impact, so teams can spend on likely winners instead of guesses. The Close reinforces the core promise — seeing which ad will win before paying to find out. ngram built this as a narrated, captioned explainer with on-screen data visualizations to walk viewers through the problem, the mechanism, and the payoff in under a minute.