Publicité crayon scolaire intelligent | ad creative video made with ngram

About the video

This ad creative video was made with ngram to present a fictional advertisement for the "Scribo-Génie," a futuristic smart pencil designed to make homework effortless for stressed students and parents. The 30-second spot reveals the product's logo and bold midnight blue and bright yellow color palette alongside its tagline, "le génie au bout de vos doigts" (genius at your fingertips). The campaign centers on a poetic french slogan, "Scribo-Génie : l'envie infinie d'un esprit sans souci," built around repeated assonance for instant memorability. The piece functions as a creative advertising example, showing how product design, color choice, and sound-driven copywriting combine in a short-form commercial format aimed at a school-supplies audience. It works well as a reference for marketing students and creatives studying how french ad campaigns build brand recall through rhythm and visual identity.