Iris Product Explainer Brief | product explainer video made with ngram

About the video

This product explainer video was made with ngram to explain how IRIS, an AI interviewer developed by the Heineken Gen AI Lab, replaces fragmented emails and misaligned stakeholder expectations with a single structured conversation. The video walks through how IRIS runs one focused ten-minute dialogue that produces a complete project brief ready to move forward, avoiding the circular email threads and weeks-long back-and-forth typical of large organizations. It emphasizes that IRIS speaks the language of commerce rather than technical jargon, making it usable by teams across Commerce, R&D, and Supply Chain without specialized training. The piece positions IRIS within the broader Heineken Studio innovation ecosystem, tying it to a stated commitment to radical collaboration and systematic experimentation. The core takeaway is that IRIS helps teams align earlier and avoid solving the wrong problem by capturing business objectives clearly at the very start of a project, before any work begins. The video is framed as a straightforward walkthrough of the tool's purpose and workflow rather than a feature-by-feature technical demo.