DishBooks — Prime cost in one line | made with ngram

About the video

This video was created by ngram to explain DishBooks’ Prime Cost P&L view. The video begins with food, beverage and labor as the costs being combined, then shows the Prime Cost option in a report selector. A side-by-side comparison of two periods illustrates how the report displays cost changes, with a highlighted row drawing attention to a particular movement. ngram uses a portrait layout, pale backgrounds, dark blue text and close views of the reporting interface. The simple equation, report selection and comparison form a focused product story about reading restaurant cost information. The closing brand message emphasizes knowing the numbers and controlling costs.