Churn Radar — Heineken sales explainer | made with ngram

About the video

This video was created by ngram to explain the Churn Radar sales workflow presented for Heineken. It moves from identifying repeat buyers and at-risk accounts to ranking outreach using churn risk and revenue at risk. Dashboard examples highlight overdue orders, reduced ordering, dropped categories and freight costs, then introduce account-specific plays, prepared offers and talking points. The final workflow records call outcomes and shows a field route. ngram combines green branded slides, red priority highlights, account tables, bar graphics and map imagery to connect the analysis with a salesperson's next action.