Boshna App Explainer | startup explainer video made with ngram
About the video
This startup explainer video was made with ngram to introduce the boshna app through a hand-drawn, whiteboard-style animation. the video opens with an illustrated man in traditional gulf dress pointing to a phone showing the boshna app icon, which features a camel, in the app store. a following scene shows the same character looking stressed and frustrated, with sweat drops, a ticking clock, and the text "time wasted" emphasizing a problem the app aims to solve. the final frame shifts tone, showing the man relaxed on a couch, sipping a drink while looking at his phone, which displays a shopping cart icon, next to an apple app store badge. the sketchy, black-and-white illustration style with select color accents is used throughout to walk viewers from a pain point, likely time lost to inefficient shopping or marketplace browsing, to a calmer resolution associated with using the app. the overall narrative suggests boshna is positioned as a mobile marketplace or classifieds-style app aimed at saving users time, demonstrated through simple character-driven storytelling rather than direct screen recordings of the app's interface.
- App Store
- Explainer Animation
- Whiteboard Style
- Mobile App
- Arabic Culture
- Camel Icon
- Hand-Drawn Illustration