Sales prospecting that fills the pipeline before lunch
Replace the templated email-only cadence with personalized video, screen-share, and audio touches that prospects actually open. A sales prospecting workflow built around ngram turns a four-hour afternoon of outbound into a 25-touch morning.
Or pick a video type to get started
Trusted by teams at
“I can blast 100 templated emails or send 5 good videos. The math kills the pipeline either way.”
- Monday 8:15am
Open the sequencer. 120 accounts on this week's plan. The team's reply rate sits at 1.8%. You stare at the merge-tag fields and remember your manager said "more volume, more relevance, both." Pick volume — it's Monday.
- Monday 11:00am
Batch one sent. Open rate 17%. Click rate under 1%. You queue follow-up two — the case-study link variant — and switch to LinkedIn DMs. Same template, slight rewording. The accounts that didn't reply Monday won't reply Tuesday either.
- Tuesday 2:30pm
Decide to test video on the top-tier accounts. Pull up Loom. Record yourself walking a prospect's product page. Three takes, twenty-two minutes, one passable clip. Ship it. They reply within an hour. The math doesn't scale.
- Wednesday EOD
CRM dashboard says you touched 38 accounts this week. Target was 100. The 62 you skipped were either too low-priority for video or too high-priority for a template. Both halves of the pipeline rot. Manager pings about Q-end forecast.
- Thursday 4:18pm
Quarter-end review. Your meetings-booked number is 30% under plan. The rep next to you, who figured out a video prospecting workflow last quarter, is at 140% of plan. Same territory mix. Same product. Different motion.
- +90 days
Next quarter starts. New sequence templates, same volume-vs-relevance trap. Your target list is still mostly cold. The accounts you should have warmed last quarter just got picked up by a competitor running personalized video at scale.
of an SDR's target account list goes untouched in a typical quarter because personalization at quota volume is impossible by hand. Sales prospecting needs a workflow change, not another sequence template.
“Outbound has become a volume contest where the prize is being slightly less ignored than the last rep who tried.”
From "templated blast vs. five hand-crafted videos" to personalized outreach at template speed
Tuesday morning you batch-send eighty templated emails with merged company names. Reply rate sits at 1.8%. Three replies say "please remove me." You spend the afternoon on follow-up sequences using slightly different first lines. The cadence ends at touchpoint four.
Same Tuesday, same eighty accounts. You record short prospecting touches across email, LinkedIn DM, and voice-note channels. Each one references the prospect's website, their funding round, the hire they just made. Twelve replies by lunch, eight asking for a meeting before Friday.
You try video once. Twenty-two minutes per take is too much. The math says you can run video on five accounts a day or templates on a hundred. You pick volume. The reps hitting quota picked relevance and still hit volume. You can't see how.
Each prospecting touch — video, screen share, or AI-narrated walkthrough — takes about four minutes. You run 25 personalized touches before noon and the rest of the templated cadence in the afternoon. Pipeline shape matches your highest-quota neighbor, not your last sequence dashboard.
Follow-ups feel like the same email written four different ways. Touchpoint five sounds desperate. The 92% of replies that would have come at touchpoint six never arrive because you stopped at four. Pipeline coverage stays at 46% of the target list — the same number all year.
Every touchpoint is a fresh angle: a video for one prospect, a quick narrated screen share for another, a 30-second voice-note take for a third. Outbound starts feeling like an actual conversation across multiple channels instead of email after rewritten email.
Outbound prospecting from whatever you have
Bring a recording, a script, or just a list of target accounts. Either path lands in the same workflow that produces personalized prospecting touches across email, LinkedIn, and voice channels.
Record a personalized touch
Hit record on a webcam intro or a screen-share walkthrough of the prospect's website. Don't worry about stumbles or dead air. ngram trims the rough edges, adds captions for inbox autoplay, and exports clean cuts for email, LinkedIn DM, and SMS. Built for the batch-record-between-meetings rhythm SDRs actually run.
Screen Recording to VideoOr generate touches from context
Paste a target-account list, a LinkedIn URL, or a research brief. ngram drafts personalized scripts per prospect, assembles narrated walkthroughs using AI voiceover and motion graphics, and queues them for review. Useful for high-volume sales prospecting where the bottleneck is the recording, not the research.
Docs to VideoA multi-channel prospecting cadence
Personalized touches across email, LinkedIn, and DM — sized, captioned, and on-brand. Your prospect gets one consistent vendor experience across every send.
Already have a sales pitch script in a doc? Run it through Docs to Video to start the cadence — every touch downstream uses the same polish pipeline.
What changes when sales prospecting stops being a volume trap
Coverage and reply rate climb together
Top benefitThe volume-vs-relevance tradeoff dissolves when each personalized touch takes four minutes instead of twenty. You stop choosing between the top-tier accounts and the long tail. The whole target list gets a real outbound motion this quarter.
reply rate on personalized prospecting touches across video and voice channels — roughly ten times the rate of templated text-only outbound on the same account list.
Follow-ups stop feeling desperate
Each touchpoint is a fresh format — a video, a screen share, a voice note — referencing a new signal from the prospect's world. Touchpoint five lands as a new conversation, not the third rewording of Monday's email.
First calls start warm
By the time a prospect books a meeting, they've seen your face and heard your voice three or four times across channels. Discovery starts at "I already know who you are" instead of "who's this rep and what's the pitch."
Target list → booked meetings in 3 steps
Drop in your target account list
Upload a list of accounts, paste LinkedIn URLs, or import from your CRM. ngram pulls public signals — recent funding, hires, product launches — and stages them as personalization hooks for each prospect.
Record a base touch (or skip it)
Record one base webcam or screen-share take if you want your face in the cadence, or skip straight to AI-narrated touches. ngram applies the brand kit, captions, and personalization layer per prospect automatically.
Queue across channels
Export polished cuts for email embeds, LinkedIn DMs, and SMS — each sized correctly per channel. Drop the share links into your sequencer or sales-engagement platform. Track watch rates and prioritize follow-ups by engagement signal.
Built for sales prospecting, specifically
Who runs sales prospecting in your org?
SDRs & BDRs
Run a multi-channel cadence — video, voice, LinkedIn DM, email — at template speed. Reply rates climb out of 1-3% territory into 10-25%. Quota stops being a math problem and starts being a calendaring problem instead.
Account Executives
Use personalized video and screen-share touches for the late-stage personalization push on stalled accounts. A 60-second walkthrough of the prospect's workflow beats the fourth "just circling back" line every time.
Sales Enablement
Build a library of reusable prospecting scenes — value props by persona, objection handlers, product demo snippets — that any rep can remix into a personalized cadence. Standardize the pitch without rigidly scripting every send.
Sales Leaders
Roll out a personalized sales prospecting workflow across the team without losing brand consistency. Every rep's outbound carries the same intro, the same caption style, the same channel-format mix — so the inbox impression scales with headcount.
RevOps & Sales Ops
Wire the prospecting motion into the sequencer, the CRM, and the data warehouse. Trigger personalized touches off intent signals, scoring updates, or stage changes — without asking SDRs to swivel between five tools and a video editor.
Product Marketing
Equip sales with persona-specific prospecting templates by segment and tier. Every rep ships an on-brand cadence that mirrors the positioning marketing already approved, instead of inventing a new pitch every Monday morning.
Founders Selling
When the founder is still the closer, every minute matters. Run a personalized prospecting cadence between meetings, ship it before the next call, and stop watching qualified leads cool in the sequence because there was no time to follow up properly.
Customer Success
Expansion outreach to other teams inside an existing account looks a lot like net-new sales prospecting. Use the same multi-channel workflow for cross-sell touchpoints — fresh hook, same brand kit, same low-friction send loop.
Explore more use cases
Adjacent sales motions teams run once the prospecting workflow is in place.
You don't need a recording to run the cadence.
Bring whatever account context you already have. Each converter drops you into the same caption, brand-kit, and multi-format export pipeline a recorded touch uses.
Every tool the prospecting cadence runs on.
Templated outbound vs. the ngram way
| Templated Email Only | Loom / Vidyard Manual | ngram | |
|---|---|---|---|
| Reply rate | 1-3% | 5-15% | 10-25% |
| Time per touch | 1-2 minutes | 15-25 minutes | Under 5 minutes |
| Account coverage | High volume, low signal | 46% (math doesn't scale) | 90%+ with personalization |
| Channels per cadence | Email + maybe LinkedIn | Video only | Video + voice + DM + email |
| Editing required | None | Manual cutting per take | Automatic across the cadence |
Wire prospecting into the sales stack.
Each integration ships with a working template. Trigger personalized sales prospecting touches from a CRM stage, an intent signal, or a chat agent — or build your own with the REST API.
whenA target account enters touchpoint two in your sequencer
thenRender a personalized prospecting touch and inject the share link into the next outbound step
whenAn intent score crosses threshold on an open account
thenAuto-generate a personalized prospecting cadence across video and voice channels for the AE owning the territory
whenClaude or ChatGPT calls the prospecting tool with an account URL
thenReturn a personalized multi-channel cadence and a hosted share link ready for the sequencer
whenYou hit 'Run prospecting' on the open LinkedIn or company-website tab
thenGet a polished multi-format prospecting touch back in a new tab inside five minutes
whenA target account engages with your LinkedIn content
thenTrigger a personalized DM cadence with a video touch referencing the engagement signal
whenA self-hosted CRM logs a high-intent inbound lead
thenAuto-generate a prospecting cadence on your VPC and queue it for the AE owning the territory
“But will it work for my situation?”
Your next 25 meetings are one cadence away
Stop choosing between templated volume and hand-crafted relevance. Run a personalized sales prospecting cadence that hits the whole target list this quarter — not just the 46% that fit in the calendar.