Replace the templated email-only cadence with personalized video, screen-share, and audio touches that prospects actually open. A sales prospecting workflow built around ngram turns a four-hour afternoon of outbound into a 25-touch morning.
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“I can blast 100 templated emails or send 5 good videos. The math kills the pipeline either way.”
Open the sequencer. 120 accounts on this week's plan. The team's reply rate sits at 1.8%. You stare at the merge-tag fields and remember your manager said "more volume, more relevance, both." Pick volume — it's Monday.
Batch one sent. Open rate 17%. Click rate under 1%. You queue follow-up two — the case-study link variant — and switch to LinkedIn DMs. Same template, slight rewording. The accounts that didn't reply Monday won't reply Tuesday either.
Decide to test video on the top-tier accounts. Pull up Loom. Record yourself walking a prospect's product page. Three takes, twenty-two minutes, one passable clip. Ship it. They reply within an hour. The math doesn't scale.
CRM dashboard says you touched 38 accounts this week. Target was 100. The 62 you skipped were either too low-priority for video or too high-priority for a template. Both halves of the pipeline rot. Manager pings about Q-end forecast.
Quarter-end review. Your meetings-booked number is 30% under plan. The rep next to you, who figured out a video prospecting workflow last quarter, is at 140% of plan. Same territory mix. Same product. Different motion.
Next quarter starts. New sequence templates, same volume-vs-relevance trap. Your target list is still mostly cold. The accounts you should have warmed last quarter just got picked up by a competitor running personalized video at scale.
of an SDR's target account list goes untouched in a typical quarter because personalization at quota volume is impossible by hand. Sales prospecting needs a workflow change, not another sequence template.
“Outbound has become a volume contest where the prize is being slightly less ignored than the last rep who tried.”
Tuesday morning you batch-send eighty templated emails with merged company names. Reply rate sits at 1.8%. Three replies say "please remove me." You spend the afternoon on follow-up sequences using slightly different first lines. The cadence ends at touchpoint four.
Same Tuesday, same eighty accounts. You record short prospecting touches across email, LinkedIn DM, and voice-note channels. Each one references the prospect's website, their funding round, the hire they just made. Twelve replies by lunch, eight asking for a meeting before Friday.
You try video once. Twenty-two minutes per take is too much. The math says you can run video on five accounts a day or templates on a hundred. You pick volume. The reps hitting quota picked relevance and still hit volume. You can't see how.
Each prospecting touch — video, screen share, or AI-narrated walkthrough — takes about four minutes. You run 25 personalized touches before noon and the rest of the templated cadence in the afternoon. Pipeline shape matches your highest-quota neighbor, not your last sequence dashboard.
Follow-ups feel like the same email written four different ways. Touchpoint five sounds desperate. The 92% of replies that would have come at touchpoint six never arrive because you stopped at four. Pipeline coverage stays at 46% of the target list — the same number all year.
Every touchpoint is a fresh angle: a video for one prospect, a quick narrated screen share for another, a 30-second voice-note take for a third. Outbound starts feeling like an actual conversation across multiple channels instead of email after rewritten email.
Bring a recording, a script, or just a list of target accounts. Either path lands in the same workflow that produces personalized prospecting touches across email, LinkedIn, and voice channels.
Hit record on a webcam intro or a screen-share walkthrough of the prospect's website. Don't worry about stumbles or dead air. ngram trims the rough edges, adds captions for inbox autoplay, and exports clean cuts for email, LinkedIn DM, and SMS. Built for the batch-record-between-meetings rhythm SDRs actually run.
Screen Recording to VideoPaste a target-account list, a LinkedIn URL, or a research brief. ngram drafts personalized scripts per prospect, assembles narrated walkthroughs using AI voiceover and motion graphics, and queues them for review. Useful for high-volume sales prospecting where the bottleneck is the recording, not the research.
Docs to VideoPersonalized touches across email, LinkedIn, and DM — sized, captioned, and on-brand. Your prospect gets one consistent vendor experience across every send.
Already have a sales pitch script in a doc? Run it through Docs to Video to start the cadence — every touch downstream uses the same polish pipeline.
The volume-vs-relevance tradeoff dissolves when each personalized touch takes four minutes instead of twenty. You stop choosing between the top-tier accounts and the long tail. The whole target list gets a real outbound motion this quarter.
reply rate on personalized prospecting touches across video and voice channels — roughly ten times the rate of templated text-only outbound on the same account list.
Each touchpoint is a fresh format — a video, a screen share, a voice note — referencing a new signal from the prospect's world. Touchpoint five lands as a new conversation, not the third rewording of Monday's email.
By the time a prospect books a meeting, they've seen your face and heard your voice three or four times across channels. Discovery starts at "I already know who you are" instead of "who's this rep and what's the pitch."
Upload a list of accounts, paste LinkedIn URLs, or import from your CRM. ngram pulls public signals — recent funding, hires, product launches — and stages them as personalization hooks for each prospect.
Record one base webcam or screen-share take if you want your face in the cadence, or skip straight to AI-narrated touches. Select your saved Brand Kit, turn on captions, and ask ngram to tailor the message to each prospect.
Export polished cuts for email embeds, LinkedIn DMs, and SMS — each sized correctly per channel. Drop the share links into your sequencer or sales-engagement platform. Track watch rates and prioritize follow-ups by engagement signal.
Run a multi-channel cadence — video, voice, LinkedIn DM, email — at template speed. Reply rates climb out of 1-3% territory into 10-25%. Quota stops being a math problem and starts being a calendaring problem instead.
Use personalized video and screen-share touches for the late-stage personalization push on stalled accounts. A 60-second walkthrough of the prospect's workflow beats the fourth "just circling back" line every time.
Build a library of reusable prospecting scenes — value props by persona, objection handlers, product demo snippets — that any rep can remix into a personalized cadence. Standardize the pitch without rigidly scripting every send.
Roll out a personalized sales prospecting workflow across the team without losing brand consistency. Every rep's outbound carries the same intro, the same caption style, the same channel-format mix — so the inbox impression scales with headcount.
Wire the prospecting motion into the sequencer, the CRM, and the data warehouse. Trigger personalized touches off intent signals, scoring updates, or stage changes — without asking SDRs to swivel between five tools and a video editor.
Equip sales with persona-specific prospecting templates by segment and tier. Every rep ships an on-brand cadence that mirrors the positioning marketing already approved, instead of inventing a new pitch every Monday morning.
When the founder is still the closer, every minute matters. Run a personalized prospecting cadence between meetings, ship it before the next call, and stop watching qualified leads cool in the sequence because there was no time to follow up properly.
Expansion outreach to other teams inside an existing account looks a lot like net-new sales prospecting. Use the same multi-channel workflow for cross-sell touchpoints — fresh hook, same brand kit, same low-friction send loop.
Adjacent sales motions teams run once the prospecting workflow is in place.
Bring whatever account context you already have. Each converter drops you into the same caption, brand-kit, and MP4 export pipeline a recorded touch uses.
| Templated Email Only | Loom / Vidyard Manual | ngram | |
|---|---|---|---|
| Reply rate | 1-3% | 5-15% | 10-25% |
| Time per touch | 1-2 minutes | 15-25 minutes | Under 5 minutes |
| Account coverage | High volume, low signal | 46% (math doesn't scale) | 90%+ with personalization |
| Channels per cadence | Email + maybe LinkedIn | Video only | Video + voice + DM + email |
| Editing required | None | Manual cutting per take | Automatic across the cadence |
Each integration ships with a working template. Trigger personalized sales prospecting touches from a CRM stage, an intent signal, or a chat agent — or build your own with the REST API.
whenA target account enters touchpoint two in your sequencer
thenRender a personalized prospecting touch and inject the share link into the next outbound step
whenAn approved prospecting video is ready for a public X post
thenCompose and publish or schedule the standalone video post in ngram; manage replies and the outbound cadence separately
whenClaude or ChatGPT calls the prospecting tool with an account URL
thenReturn a personalized multi-channel cadence and a hosted share link ready for the sequencer
whenYou hit 'Run prospecting' on the open LinkedIn or company-website tab
thenGet a polished finished prospecting touch back in a new tab inside five minutes
whenThe final cut for the outbound prospecting video is ready for a company post.
thenChoose a one-off calendar time for the company post featuring the outbound prospecting video.
whenA self-hosted CRM logs a high-intent inbound lead
thenAuto-generate a prospecting cadence on your VPC and queue it for the AE owning the territory
Explore demonstrations and explainers that connect a product to a buyer’s problem.
Show one relevant workflow or introduce the product’s value to someone new to it.
Stop choosing between templated volume and hand-crafted relevance. Run a personalized sales prospecting cadence that hits the whole target list this quarter — not just the 46% that fit in the calendar.
Follow a workflow from source material to a video you can review, share and make again.
Each researched account or relevant public update
Give Claude a verified public account update, relevant product proof and one proposed next step. Review ngram’s plan, then create a short introduction you can check before sending to the prospect.
Verified public account news, approved product proof and one next stepA concise prospect-specific introduction ready for review
Ways to run: Claude
