Social videos that stop the scroll not just fill the feed
Stop posting screenshots while competitors post 30-second product clips. A social media video maker built for PMMs spins a webinar recording, a product walkthrough, or a blog URL into platform-ready cuts for LinkedIn, Reels, Shorts, and TikTok in under twenty minutes.
Or pick a video type to get started
Trusted by teams at
“Our competitor's 30-second product clip got 12,000 views. Our text post got 52 impressions and a pity-like from the CEO.”
- Mon 9:15am
Open the content calendar. Five social slots due this week: LinkedIn feature post Tuesday, Reel Wednesday, two LinkedIn carousels Thursday, TikTok Friday. The design queue is full with the next launch. The editor is locked in the launch hero. You're staffed for documents, not video.
- Tue 11:00am
Draft the Tuesday LinkedIn post. Write the copy. Ask design for a graphic. They reply in two days with a screenshot and an arrow. You schedule the static post anyway because the deadline already shipped. Forty-seven impressions by lunch.
- Wed 2:30pm
Try to DIY a 30-second Reel. Open CapCut. Drag in the launch demo footage, scrub thirty-five minutes for a quotable beat. Trim. Layer captions one block at a time. The captions are mistimed by half a second. Export. Re-export at lower bitrate. The file freezes on the second render.
- Thu 10:00am
Quietly swap the Thursday Reel for a static quote card. Then the TikTok. Then half of Friday's content. The competitor's product clip from yesterday is already at 8,400 views. Their comment section is full of prospects asking for a demo.
- Fri 4:15pm
Head of marketing pings: "why did our LinkedIn impressions drop again this quarter?" You open the calendar — nine of fifteen planned video slots converted to static. The algorithm noticed the cadence drop the day after week one and kept marking the brand down.
- +30 days
Quarter-close review. Your engagement rate sits at 1.1 percent against the competitor's 5.2. Their daily product clips compound; your bi-weekly carousels don't. The CMO asks what tooling you need to ship at the velocity the algorithm rewards. You don't have a clean answer.
engagement lift for B2B video posts over static graphics across LinkedIn and Meta — most PMM teams can't sustain a video-first social calendar without burning their one editor out by week three.
“And every empty slot on the calendar quietly turns into a static carousel nobody shares.”
From "another quote card" to "wait, you made this in-house?"
You have a feature update to announce. Write copy. Ask design for a screenshot with an arrow. Schedule for Tuesday 9am because it's supposedly peak hours. Forty-seven impressions and three likes from coworkers. The algorithm buried it because there's no reason to surface text when six competitors posted video the same hour.
Same feature update. You drop the launch demo recording and the blog post URL into ngram on Monday afternoon. Twenty minutes later you have a 30-second hook-led LinkedIn cut, a 9:16 Reel, and a TikTok with on-canvas captions. Schedule all three for Tuesday. The LinkedIn cut clears 4,200 views by Wednesday.
When the calendar gets tight you swap the Reel slot for a static carousel. The algorithm registers the cadence drop within forty-eight hours. Organic reach slides 18 percent against the previous month. The editor stays buried in the launch hero; nobody else on the team can ship video without a Premiere license and a week to learn it.
When the calendar gets tight, anyone on the PMM team can drop the source content into ngram and produce a branded social cut in twenty minutes without touching a timeline. PMM, content, and product all ship two clips per week from one library. The launch editor stays focused on the hero. The cadence holds.
Every platform demands its own format. The LinkedIn cut is 16:9. The Reel is 9:16. The TikTok is 9:16 with platform-native captions. The Short is 9:16 with chapter markers. One demo recording becomes four reformat jobs and four trips back to the editor for caption nits. You stop posting cross-platform because the math doesn't work.
Record once. Render the same source as a 16:9 LinkedIn clip, a 9:16 Reel, a 9:16 TikTok with on-canvas captions, and a Short with chapter markers — all from one render. ngram reframes the subject and reflows captions per platform automatically. Cross-channel volume stops scaling linearly with editor hours.
Scroll-stopping social clips from whatever you already have
Bring a product walkthrough, a webinar recording, or just the announcement copy. ngram drops either source into the same pipeline that turns long-form content into platform-ready clips with reflowed captions and platform-native pacing.
Start from product footage
Drop in the product walkthrough or webinar recording you already have. ngram trims dead air, smart-zooms key interactions, generates on-canvas captions for silent viewing, and exports in LinkedIn, Reels, Shorts, and TikTok ratios. One rough recording becomes content for every platform.
Screen Recording to VideoOr start from announcement copy
Paste the launch blog post, the release notes, or the announcement URL. ngram writes a scroll-stopping hook, builds a 30-second social video with branded visuals and motion graphics, and renders the cut in your platform's native format. No source recording required.
Blog to VideoOne platform-ready social cut
Hook in the first three seconds. Captions for silent feeds. Brand kit on every frame. Render as a LinkedIn 16:9, a 9:16 Reel, a TikTok, and a Short from the same project.
Want to spin a webinar into clips at scale? Send it through Webinar to Clips first — the social-cut polish is identical.
What changes when social media video ships every day
Social presence that compounds, not flatlines
Top benefitTwenty minutes per clip means social video stops being a Tuesday-and-maybe-Thursday motion. Product updates, customer wins, feature teasers, founder takes — everything ships as video because nothing takes long enough to skip.
LinkedIn video posts are shared at roughly 20× the rate of any other content type — shares expand reach beyond your follower count and surface the brand to decision-makers you can't book a meeting with.
Anyone on the team can ship video
PMM, product, sales, and customer marketing all drop source content into the same library and render a branded clip without a Premiere license. The lone video editor stays focused on the launch hero.
Social becomes a pipeline channel
Prospects who engage with the clip arrive warmer in discovery calls — they have already seen the feature in action and watched the comparison. Social shifts from vanity metric to deal-stage signal.
Source content → social clip in 3 steps
Drop in your source content
Upload a product walkthrough, a webinar recording, or paste a release-notes URL. Wrong-tab clicks, dead air, rambling segments — ngram absorbs the mess instead of demanding a clean take.
Review the social-ready cut
ngram trims dead air, picks the quotable hook, adds on-canvas captions for silent viewing, applies your brand kit, and formats for the platform you're targeting. Tweak the storyboard before render.
Export and schedule
Pull a 16:9 LinkedIn cut, a 9:16 Reel, a 9:16 TikTok with on-canvas captions, and a Short with chapter markers — all from the same project. One recording becomes content for every platform you post on.
Built for social media video, specifically
Who ships social video in your company?
Product Marketing
PMM owns the social calendar but can't staff a dedicated video editor. Drop the launch demo, the webinar, or the release notes into ngram and ship platform-ready clips between strategy work. The calendar fills three weeks out instead of one week behind.
Growth & Marketing
Growth ships the paid 9:16 cut from the same source the organic LinkedIn post used. Five hook variants against the same hero before the launch traffic peaks, A/B running by Wednesday — no creative sprint per concept, no waiting on a freelancer.
Content Creators
Creators turn one studio session into a week of platform-native cuts. Long-form on YouTube, vertical Shorts, 1:1 LinkedIn, 9:16 TikTok — all rendered from the same recording. Cadence stops scaling linearly with editing hours.
Sales Enablement
Enablement repurposes the same competitive cut as an outbound LinkedIn video. The 1:1 hook variant ships to the AE's personal feed; the longer 16:9 sits in the deal cycle. Same source, two channels, one render.
Founders
Founders run the brand voice on social in the first hundred posts. Drop a 60-second product take into ngram between meetings and ship a polished LinkedIn cut by the next call slot — no shaky vertical video from the kitchen counter.
Product Managers
PMs ship a 30-second feature teaser to the official LinkedIn feed the day the release lands. The marketing team picks up the same cut and pushes it to the wider channels — no "can you brief me on what shipped" Slack thread.
Customer Success
CS spins customer wins into 60-second social proof cuts for LinkedIn. Pull the testimonial out of the recorded QBR and ship a branded clip to the company page — no separate testimonial production cycle.
Developer Relations
DevRel ships an API teaser to the dev community on Twitter and LinkedIn from the same source recording the docs team used. The 9:16 cut for vertical feeds and the 16:9 cut for the YouTube channel both ship before the developer community moves on.
Explore more use cases
Other ways PMM and content teams turn long-form recordings into the daily social cadence.
You don't need a clean recording to post video.
Bring a blog post, a release-notes URL, or a long-form webinar. Each converter drops you into the same social pipeline as the screen-recording flow.
Every tool the social cadence runs on.
The old way vs. the ngram way
| Text + Image Posts | Agency Social Video | ngram | |
|---|---|---|---|
| Time to first clip | Minutes (no video) | 1-2 weeks per asset | 20 minutes |
| Cost per video | Free (text only) | $2,000-$4,000 per cut | Included in plan |
| Engagement rate | 1-2% | 5%+ when delivered | 5%+ consistently |
| Platform formats | One size fits all | Extra cost per format | All formats from one export |
| Posting velocity | Daily, low impact | 2-4 per quarter | Daily video, compounding |
Wire social video into the calendar you already run.
Each integration ships with a working template. Trigger a social render from a content-calendar event, a webinar end, or a launch milestone — or build your own with the REST API.
whenA new entry lands in the content calendar with tag 'social'
thenRender a 30-second LinkedIn cut + 9:16 Reel + TikTok from the source link
whenClaude or ChatGPT calls the social-video tool with an announcement URL
thenReturn platform-ready cuts for LinkedIn, TikTok, and Shorts as share links
whenYou hit 'Make a social clip' on a blog post or release-notes URL
thenGet a polished MP4 back in a new tab inside fifteen minutes
whenA webinar recording lands in the marketing folder
thenRender eight social-ready clips and stage them in the scheduling tool
whenA self-hosted CMS publishes a new launch post
thenAuto-generate the LinkedIn social cut on your VPC and post to the company feed
whenA 1:1 social cut finishes rendering with the 'feed' label
thenSchedule straight to the company page with the post copy and tag attached
whenA 9:16 social teaser cut finishes rendering
thenSchedule the vertical variant with a thread reply teed up and A/B hook copy
whenA long-form variant of the social cut is approved by the content lead
thenUpload as a Short with chapter markers per beat and feed-ready description
“But will it work for my situation?”
Your next social cut is twenty minutes away
Stop posting screenshots while competitors post 30-second product clips. Render the LinkedIn cut, the Reel, and the TikTok from the same source — and let the algorithm reward the cadence.