ngram vs Luma
Choose Luma for creative projects that combine generated images, video and audio on a shared canvas. Choose ngram for recurring business videos from your source material, with an approved plan and chat or timeline revisions. Compare how each handles your brief, references, review and delivery.
ngram
Source-based video
Create and revise business videos from your source material.
Luma
Luma
Upload references, explore the direction in Brainstorm Mode and use agents and multiple models to generate and refine the assets.
Compare creation and delivery
Compare the creation process, editing controls and sharing options. Read each row for the relevant limits and plan requirements.
| Capability |  ngramAI video engine | Luma |
|---|---|---|
| Source material | Prompts, URLs, PDFs, PowerPoint and uploaded media | PDFs, scripts, briefs, decks, images, video and audio |
| Planning | Approve the plan containing the script | Brainstorm Mode develops concepts and planning documents before Create Mode |
| Editing | Chat and timeline revisions, including graphics layered over or between clips | Agent revisions, trim, extend, reframe, upscale and video modification |
| Audio | Narration, music and optional captions | Voiceover, music and sound effects with separate model usage |
| Brand context | Set up and select a Brand Kit | Upload brand guidance and reference assets for project continuity |
| Creative workspace | Video projects with reusable briefs and styles | Canvas with related assets and coordinated multi-model production |
| Team access | Shared workspaces and source assets | Guest editing on individual plans; Team adds shared credits and SSO |
| Developer access | API and connected assistants with sufficient credits | Separate Agents API with pay-as-you-go or provisioned capacity |
Choose the workflow for your next video
Make a source-based business video
Use your product information and media, approve the script plan, then revise through chat or timeline controls.
Plan and produce on a creative canvas
Upload references, explore the direction in Brainstorm Mode and use agents and multiple models to generate and refine the assets.
Combine your creative assets
Upload exported clips alongside product facts and images. Describe how they should support the message, then review ngram’s proposed plan.
Choose around the work your team repeats
Use your page, approved copy, photographs, slides or recordings to give the video a grounded message.
Review the plan containing the script, choose your configured Brand Kit and enable captions when wanted.
Request a clearer opening or another audience version, or refine the video through timeline controls.
Keep images, clips, audio and references together on the canvas while the agent advances the creative work.
Brainstorm Mode develops a brief, direction and structured plan. Switch to Create Mode once the direction is ready.
Choose models and operations for generation, video modification, reframing or HDR-oriented production. Budget the selected output specification.
Compare the subscription and the work it covers
ngram
Free: 1,000 credits/month. Basic: $29/month on monthly billing.
Luma
Monthly: Plus $30 with 10,000 credits; Pro $90 with 40,000; Ultra $300 with 150,000. Annual totals: $300/$900/$3,000 ($25/$75/$250 per month equivalent).
Which tool is right for you?
Create and revise business videos from your source material.
- Your team repeats product, training and marketing videos
- You want a reusable brief linked to source material
- You want to approve the script plan before generation
- You want chat and timeline revisions in the same video workflow
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits workUpload references, explore the direction in Brainstorm Mode and use agents and multiple models to generate and refine the assets.
- You need coordinated images, video and audio
- You want an open creative canvas with references
- Your team explores several concepts before production
- You need model-specific video editing or API output
From this input to this video
An everyday sneaker ad built from official Blizzard product photographs.
Prompt
Create a 30-second e-commerce ad video for Allbirds Men’s Tree Runner Go in Blizzard, a lightweight everyday sneaker. Source the visuals from https://www.allbirds.com/products/mens-tree-runner-go?variant=40482706423888. The ad is for YouTube and its goal is introduce the shoe and invite viewers to explore it. Open with the question: Where will today take you? to stop the scroll. Show its breathable knit upper for everyday wear — the one thing a buyer needs to see. Tone: easygoing and confident. End with Explore the Tree Runner Go at allbirds.com and the brand logo. Voiceover language: English; if no voiceover, use bold on-screen text and background music. Preserve the exact real product and colorway using source photographs. Create motion through crops and framing, not fabricated product views. Do not invent stock availability, discounts, environmental savings or performance guarantees.
Selected style
Editorial
Read the video transcript
Where will today take you? ... Meet the Tree Runner Go, in Blizzard. A lightweight sneaker made for every day. ... Look closer. A breathable Tree Knit upper that's naturally airy, and pleasantly cool. ... Flexible and made to move, with or without socks, wherever your day might lead. ... Explore the Tree Runner Go at allbirds.com.
Make a product video from your actual assets
See an Allbirds Tree Runner Go ad made with official product photographs. Read the exact input, watch the result and adapt the brief for your product.
Prepare the real product material
Use a public product page, approved photographs, claims and footage. Export any creative clips you want to reuse as video files.
Set the message and creative direction
Fill in the product, audience, benefit and call to action. Choose a style and video settings; select your configured Brand Kit in ngram.
Review, create and refine
Approve the plan containing the script. Review the result and request changes. Share publicly or download an MP4 on a paid plan.
Make it yours
Fill in your details here, or continue and finish your brief in ngram.
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits workTrusted by teams at
Build and refine your video
Script Generation
Turn source material into the script inside your video plan.
AI Voiceover
Studio voices synced to the cut, no narration session needed.
Captions
Turn captions on and review their wording and visual treatment.
Brand Kit
Set up your Brand Kit and select it in the composer for this video.
Motion Graphics
Explain the idea behind a generated scene with a short diagram, or place key words over the footage while the story continues.
Screencast editing
Upload a product recording and describe the cuts, callouts and explanation you need.
Translation
Adapt a video for another language and review the result.
Video Converter
Studio downloads the finished video as MP4. Use the separate Video Converter afterward when a destination requires MOV, WebM, or MKV; it changes the file container without reframing the video.
Recurring videos from your source material
Product demo video
Build a narrated demo from your walkthrough and product context.
Feature announcement
Generate a launch clip straight from release notes.
Explainer video
Make a complex idea land in under a minute.
Training video
Build a lesson from an SOP or deck, then add the MP4 to your learning platform.
Changelog video
Convert a changelog entry into a watchable update.
Customer onboarding video
Turn a help doc and recording into a guided tutorial.
Social media clips
Cut a long recording into platform-native vertical clips.
Sales prospecting video
Personalized outreach clips that look produced, not like a quick desk recording.
Tools for the next step
Text to Video
Generate a clip from a prompt, then build a full video around it.
Try Text to VideoImage to Video
Use your images to create motion within a video.
Try Image to VideoAI Voice Generator
Choose a voice for your script and video.
Try AI Voice GeneratorAuto Subtitle Generator
Add captions when they help your audience follow the video.
Try Auto Subtitle GeneratorScreen Recorder
Capture the product flow you want to explain.
Try Screen RecorderVideo Translator
Adapt a finished video for another language.
Try Video TranslatorVideo Cutter
Shorten footage for the part you want to share.
Try Video CutterAI Video Generator
Create a video from your brief and source assets.
Try AI Video GeneratorChoose your source material
Bring document content into your brief, or upload a PDF.
Convert Docs to VideoStart from a publicly reachable source page.
Convert URL to VideoConvert a PDF into a clean explainer.
Convert PDF to VideoUse your deck as source material for a narrated video plan.
Convert PPT to VideoUse your images as source material for a video.
Convert Image to VideoExplain the customer benefit behind your latest change.
Convert Release notes to VideoConnect your creation workflow
whenYour assistant has the brief for a new video
thenCreate through ngram with the available generation credits
whenYour configured workflow receives new source material
thenSend the source and video instructions to ngram
whenYour finished video is ready for YouTube
thenCompose its post and publish through Social Publishing Beta.
whenA self-hosted workflow needs a video step
thenUse n8n to send the source and video brief to hosted ngram, then pass the result to the next step in your workflow.
whenYour finished video is ready for LinkedIn
thenCompose its post and choose a one-off publish time in Social Publishing Beta.
Video workflows across your team
Product Marketing
Launch films and demos generated from release notes, no layout work.
Customer Success
Onboarding and QBR videos generated from a doc and recording.
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Read ngram vs DeepBrain AIngram vs Luma, answered
When should I choose ngram instead of Luma?
Can Luma work from documents and add audio?
Can I bring my existing video into ngram?
What does the example show?
How do branding and captions work in ngram?
Can I share videos on ngram Free?
How should I compare prices?
Can I create another aspect ratio?
Turn your source into a video
Start with your sources and describe the video you need. Select your Brand Kit in ngram, then review the plan and create your first video.
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits work