User research that moves the sprint not the wiki
Your interviews captured the exact moment users gave up. Your 15 page report got skimmed. Turn raw research recordings into a user research video stakeholders watch, feel, and act on — before next planning.
Or pick a video type to get started
Trusted by teams at
“I interviewed 15 users. Found a critical churn driver. The team skimmed my report and shipped what they had scoped anyway.”
- Week one
Recruit twelve users. Schedule the sessions across the time zone matrix. Record every interview in Zoom or your research tool of choice. Take messy notes during the calls — the gold is in the body language and the pauses, not the timestamps.
- Week two
Watch back fourteen hours of recordings. Tag the clips that matter — the moment a user says 'I have no idea what to do next,' the frustrated sigh at step three, the workaround they built in another tool. Build a Notion repository nobody else will open.
- Week three Monday
Open Google Docs. Spend a full day formatting the report — methodology, participant profiles, key findings, verbatim quotes, prioritized recommendations. Screenshots, swimlane diagrams, the works. Schedule the readout meeting for Thursday.
- Thursday readout
Present for 30 minutes. The PM partner scans the slides while you talk. The engineering lead checks Slack mid-deck. The VP says 'great insights, let's revisit during planning.' Someone asks if your sample size is large enough. Energy drains from the room.
- Following Monday
Sprint planning. The recommendations you named end up in the maybe column. The engineering team builds what they had already scoped before the study. Your Confluence page gets four views in the next month — two of which are you checking whether anyone visited.
- +3 months
Churn driver still in the wild. The onboarding step three you flagged is still abandoning 23% of trial users. Leadership asks why activation has not improved. You know the answer — they read about user pain; they never watched it. The next study you propose gets pushback on ROI.
of designers and PMs now run their own user research, but most lack a way to share findings in a format that creates empathy — so the insights end up as footnotes in the planning doc instead of priorities in the sprint.
“The data was solid. Nobody felt the user's pain. They read about frustration; they never watched the user give up.”
From "interesting findings" to "that was painful to watch, we need to fix step three"
You wrap two weeks of user interviews. Write a 15 page report with methodology, quotes, screenshots, and three prioritized recommendations. Schedule a 30 minute readout for product, engineering, and design. People nod through the deck, then ship the backlog they already had. Insights become footnotes in the planning doc.
You wrap the same two weeks of interviews. Drop the recordings into ngram. Clip the four moments where users hit the same wall at onboarding step three. Render a 3 minute user research video with captions and brand polish. Drop the link in Slack on Monday morning before standup.
The engineering lead reads about user frustration. They rationalize it — small sample size, edge case, etc. The VP files the recommendation under 'planning input.' Your sample of twelve participants becomes an abstract observation about 'some users struggling.' The fix never makes the sprint.
The engineering lead watches four users in a row say 'I have no idea what to do next.' They message you before standup: 'that was painful, can we talk about fixing step three?' The VP watches it twice and forwards it to the head of design. By Wednesday the onboarding redesign is the top of the sprint.
Three months later the churn driver is still live. The onboarding step three still abandons 23 percent of trial users. Leadership asks why activation has not improved. You know the answer — they read about user pain; they never watched it. The next research request gets pushback on ROI.
Two weeks after the user research video lands, the onboarding redesign ships. Activation improves; the churn driver retires. The next study you propose gets prioritized because the org has seen what your research can move. Empathy at scale becomes a repeatable pattern, not a one-time win.
Research highlights from the recordings you already have
Bring your raw interview recordings or just the findings doc. ngram turns either one into the same user research video — clipped to the moments that move stakeholders, captioned for the Slack thread, brand-polished for the exec audience.
Start from interview recordings
Upload your Zoom, Loom, or research-tool session recordings. Scrub through fourteen hours of footage; tag the moments that matter — the frustrated sigh, the confused click, the verbatim quote that captures the problem. ngram trims dead air, strings the clips into a 3 minute highlight reel, burns captions, and applies your brand styling.
Webinar to ClipsOr narrate findings over user clips
Record yourself walking through the top insights and use interview clips as evidence. Show a user struggling with onboarding step three, then explain what it means for the product. ngram polishes the narration over the user-clip evidence into a user research video that combines your analysis with the raw emotional weight of real voices.
Docs to VideoOne compelling user research video
Watchable in Slack between standups. Carries the user's exact voice. Makes the fix impossible to deprioritize at next planning.
Already have a hosted research repository page? Run URL to Video on it Monday morning — the polish step downstream is identical.
What changes when user research video lands in Slack
The team finally feels the user's pain
Top benefitSeeing a user give up is fundamentally different from reading about it. Video carries the pauses, the sighs, the confused clicks the text strips out. Stakeholders feel the frustration firsthand — and that emotional weight moves an item from backlog to sprint faster than any prioritization framework you can build.
more likely to influence strategic decisions when product teams democratize their research with video. The same recording reaches the engineer, the AE, and the exec — and creates the kind of empathy a 15 page PDF rarely does.
Research reshapes the roadmap instead of decorating it
When the engineering lead, the PM, and the VP all watch the same user pain in a 3 minute clip, alignment happens without an escalation. The user research video moves recommendations from the planning doc into the sprint within days, not months.
Faster to produce than the report you would have written
A 3 minute highlight reel takes less time to assemble than a 15 page written report and gets dramatically more engagement. Spend your hours on study design and analysis, not formatting documents that get skimmed once and bookmarked forever.
Raw interviews → research video in 3 steps
Upload the interview recordings
Drop in your Zoom, Loom, or research-tool sessions — raw footage with dead air, small talk, and rambles is fine. ngram is built to absorb the messy reality of user research recordings, not demand pre-edited input.
Clip and arrange the highlights
ngram trims filler automatically. Select the compelling moments — the frustrated sigh, the verbatim quote, the abandoned task. Arrange them into a narrative; captions and callouts get added for you in the storyboard.
Share and drive action
Export the polished user research video and drop it into Slack, attach it to the Jira ticket, or play it at next product review. Update it in minutes when you run the next study or land a new participant.
Built for user research video, specifically
Who ships user research videos with ngram?
Product Managers
PMs replace the skim-friendly research deck with a 3 minute user research video that makes the churn driver impossible to deprioritize. The engineering lead, the VP, and the new hire all watch the same user pain — and the recommendation moves from planning doc to sprint within days.
Product Marketing
PMM teams cut customer-facing research highlight reels for category positioning and customer story content. Same source recordings, repositioned for the launch landing page, the customer story blog, and the analyst briefing — without re-running the study.
Customer Success
CS leaders attach a user research video clip to renewal QBR decks to show enterprise accounts where their cohort is struggling. The video carries the customer voice directly; the slide carries the metric. Combined, they shift the renewal conversation from defense to roadmap planning.
Sales Enablement
Enablement leads forward the user research video to AEs before discovery calls. Reps hear the same pain point from a real customer voice and stop reading the script — they ask the right diagnostic questions and the discovery goes deeper, faster.
Founders
Founders use the user research video to keep the founding team grounded in actual user pain instead of internal opinions. Watch the clip before sprint planning, before the board meeting, before the next pricing debate — and the team stops arguing about hypothetical users.
Developer Relations
DevRel teams cut a developer-research highlight reel from API user interviews. Show the engineering org where developers stalled in the SDK, the doc page that confused them, the failure mode the integration triggered — and the next API release fixes it in the same sprint.
Support Teams
Support leads pair their ticket data with research clips to escalate recurring problems into product priorities. The video shows the user struggle the metric describes; the joint case becomes much harder to dismiss in the next planning review.
Growth & Marketing
Growth teams use the user research video to test new positioning hypotheses with real customer language. The exact phrase a user said in research becomes the ad headline; the workflow they described becomes the landing page hero. Same recording, two different audiences.
Enterprise
Enterprise PMs assemble user research videos for the customer advisory board and the quarterly LP update. Multi-format export means the same study lives inside the board appendix and the customer email at the same time, without separate edit cycles.
Educators
Education and instructional design teams cut user research videos from student usability sessions. The faculty watch the friction students hit in the LMS workflow, then prioritize the curriculum redesign based on what they actually witnessed instead of survey averages.
Explore more use cases
Other PM communication videos ngram handles from the same research clip library the user research video pulls from.
You don't need polished recordings to ship a research video.
Bring whatever you captured during the study. Each converter drops you into the same captions, smart-zoom, and brand-kit pipeline the highlight-reel flow uses.
Every tool the user research video pipeline runs on.
The old way vs. the ngram way
| Written Reports | Research Repository Tools | ngram | |
|---|---|---|---|
| Stakeholder engagement | Skimmed or unread | Requires login + search | Watched and shared in Slack |
| Empathy created | Abstract text descriptions | Tagged clips, no narrative | Curated stories with user voice |
| Time to produce | 1-2 days writing | Hours tagging and organizing | Under 30 minutes per reel |
| Shareability | Forwarded, rarely opened | Requires tool access | Video link works anywhere |
| Influence on next sprint | Often deprioritized | Accessible but not persuasive | Drives sprint-level action |
Wire research findings into the workflow your team already runs.
Each integration ships with a working template. Trigger a user research video from a Dovetail tag, a Jira ticket, or a chat agent — or build your own with the REST API.
whenA new research session lands in /research/inbox or your repository tool
thenPrompt for the interview recording upload and post the polished user research video link to #research and the related Jira ticket
whenClaude or ChatGPT calls the research-video tool with the study's top three insights
thenReturn a finished 3 minute user research video plus a Slack-ready share link for the engineering and design teams
whenYou hit 'Polish for the team' on a research recording open in the browser
thenGet back a 3 minute branded user research video with captions and clip highlights ready to drop into Slack and Jira
whenA research insight gets tagged as 'critical' in your repository tool
thenRender a focused user research video around the tagged clip and attach it to the corresponding sprint backlog ticket
whenA self-hosted research pipeline marks a study as complete
thenAuto-generate the user research video from the study's tagged clips on your own infra, no participant data leaves your VPC
whenA research insight gets approved for external sharing
thenSchedule a 60 second cut of the user research video to the company LinkedIn page as research-driven thought leadership
whenA research highlight is approved for the founder feed
thenSchedule the short-form variant with copy A/B and a thread reply teed up — turn the insight into public momentum
whenA long-form research findings video is approved for the wider org
thenUpload the cut to a private YouTube channel with chapter markers per insight so stakeholders can scrub by theme
“But will it work for my situation?”
Your next research insight is 3 minutes from the sprint
Stop writing reports nobody acts on. Turn the recordings you already have into a user research video stakeholders watch and share — and move the churn driver from planning doc to sprint by next standup.