ngram vs Walnut
Walnut builds interactive click-through product demos for enterprise sales cycles, priced from about $9,000 a year with no free trial. ngram generates the actual video, a narrated MP4 from a doc, URL, deck or screen recording, that you can post anywhere. This is the honest read for anyone weighing a Walnut alternative.
ngramTrusted by teams at
Two different deliverables: a video file or an interactive demo.
A real video you can post anywhere
Paste release notes, a URL, a deck or a screen recording and ngram writes the script, builds the storyboard, and returns a narrated MP4 for YouTube, LinkedIn, email or your site.
Interactive demos inside an enterprise deal
Prospects click through a cloned version of your product at their own pace, with CRM data injected per account and engagement tracked back to the deal.
Self-serve at a fraction of the cost
ngram starts at $29 per month with a free tier and no sales call. Walnut starts near $9,000 a year and has no trial, so you commit before you test.
Feature-by-feature comparison
The highlighted column is ngram. Where we mark a partial, it works but with caveats — we've noted them.
| ngramAI video engine | WWalnut | |
|---|---|---|
| Primary output | Video file (MP4, GIF, WebM)Different deliverables; pick by whether you need a shareable video or a click-through demo. | Interactive HTML demo environment |
| Shareable on social, email and YouTube | Yes, exports as a standard video file | Web link or embed of the demoDemos share as a hosted link or embed, not as a video you upload to a platform. |
| Generate from a doc, URL, deck or recording | Text, PDF, URL, deck, screenshots, recordings | Captures your product UI; no doc-to-outputInput is your live product, captured by clicking through it, not source documents. |
| Interactive click-through demos | Not available; ngram makes linear video | Core product, cloned product UI |
| AI script and storyboard preview | Review the plan before anything renders | Edit the demo after capture; AI Mode assists |
| AI-assisted editing | Auto-cut, filler removal, smart zoom, callouts | AI Mode prompt editing, StoryCaptureAI |
| Screen recording polish | Cursor smoothing, dead-air trim, smart zoom | StoryCaptureAI narration and captureCaptures and narrates flows; the output is a demo, not an auto-edited video clip. |
| Multi-format export (16:9, 9:16, 1:1) | Smart reframing per aspect ratio | Web demo; no vertical or square video |
| AI voiceover | Studio voices generated from the script | Rep records narration during captureNarration is recorded by the person building the demo, not generated from a script. |
| Auto captions | Burned-in, brand-styled, on every export | Demo tooltips and guides, not video captions |
| Motion graphics and transitions | Animated text, lower-thirds, scene transitions | Guides, tooltips, highlight overlaysOverlays guide the click path; not motion graphics for a video edit. |
| Translation and localization | Script, captions, on-screen text, voiceover | TranslationAI for demo text |
| Per-prospect personalization | Audience and channel variants of a videongram tailors videos by audience and channel, but does not inject per-account CRM fields like Walnut. | CRM data injected into each demo |
| CRM integration | Zapier and Make connect ngram to a CRMngram reaches a CRM through Zapier or Make rather than a native, deal-level integration. | Native Salesforce, HubSpot, Outreach |
| Deal rooms and buyer portals | Not available | Interactive deal rooms for the buying team |
| Engagement analytics | View counts on hosted video pagesngram reports view counts; detailed watch-time analytics are on the roadmap, not live. | InsightsAI engagement and ROI tracking |
| Brand kit | Logo, colors, fonts applied to every export | Custom branding on demos |
| Enterprise security certifications | Built on SOC 2 vendors; certification in progressngram runs on certified infrastructure; its own published certification matrix is still in progress. | SOC 2, ISO 27001, GDPR, HIPAA, FedRAMP |
| Self-serve and free tier | Free tier, no sales call to start | No free plan or trial; sales-led only |
| Starting price | $29 per month | About $9,000 per year (3 to 5 users)Walnut is purpose-built for enterprise presales, which the entry price reflects. |
Where each tool wins
ngram renders an MP4 you upload to YouTube, cut for LinkedIn, attach to an email, or embed on a page. A Walnut demo lives as a hosted interactive link, which a video team cannot drop into a social feed or an ad.
Give ngram release notes, a deck, a URL or a screen recording and it writes the script, plans the storyboard, and generates the cut. Walnut captures your live product UI; it has no doc-to-output path.
Ask for a 9:16 social cut, a 1:1 ad and a German version of the same video and ngram adapts structure, pacing and voiceover for each. Walnut produces a single interactive demo for the web.
ngram starts at $29 per month and you can begin without a sales call. Walnut starts near $9,000 a year with no trial, so a team has to commit budget before testing fit.
Prospects click through a cloned version of your product and explore at their own pace. For a hands-on enterprise buying committee, that interaction does something a linear video does not.
Walnut injects per-account CRM data into each demo, packages it in a buyer-facing deal room, and reports engagement back through InsightsAI. It is purpose-built for tracking presales inside a deal.
Walnut is SOC 2, ISO 27001, GDPR, HIPAA and FedRAMP compliant, and names customers like Adobe, Cisco, Medallia and OpenText. That published certification depth is ahead of where ngram is today.
Which tool is right for you?
Making videos for marketing, onboarding, support and social.
- You need a shareable video for YouTube, LinkedIn, email or your website, not a web-only demo
- You have a doc, deck, URL or screen recording and want a finished video back
- You work in product marketing, growth, customer success or support
- You want the same message as a launch video, a 9:16 social cut and a localized variant
- You turn rough screen recordings into polished onboarding and demo videos
- You want to start self-serve without committing to an annual enterprise contract
Running interactive demos inside enterprise sales cycles.
- You run enterprise sales and need prospects to click through your product interactively
- You want CRM-driven deal rooms that track engagement back to the opportunity
- You personalize each demo with per-account data for a multi-stakeholder buying committee
- You have budget for a presales platform priced from about $9,000 a year
- You require SOC 2, ISO 27001 or FedRAMP coverage on the demo infrastructure today
What ngram generates that a demo platform does not
Script Generation
Turn release notes or a product URL into a structured, editable video script.
AI Voiceover
Studio narration generated from the script, no recording session for a rep.
Screencast Editing
Cursor smoothing, dead-air trimming and smart zoom on a raw capture.
Motion Graphics
Animated text, lower-thirds and transitions added to the cut automatically.
Multi-format Export
Every platform aspect ratio from one render, something a web demo cannot do.
Captions
Burned-in, brand-styled captions on every export by default.
Brand Kit
Logo, colors and fonts applied to each video so it stays on-brand.
Translation
Localize a finished video across script, captions and voiceover.
The videos teams ship around a sales motion
Product demo video
Turn a screen recording into a narrated, on-brand demo you can post anywhere.
Sales demo video
A repeatable demo video for outbound, instead of a live call every time.
SaaS demo video
Walk a SaaS feature through its value in under two minutes.
Feature announcement
Generate a launch clip straight from a changelog entry.
Customer onboarding video
Turn a help doc and a recording into a guided onboarding walkthrough.
Sales prospecting video
Personalized outbound clips generated at pipeline scale.
Competitive comparison video
Show why you win a head-to-head, in a clip a buyer can rewatch.
Social media clips
Cut a long recording into platform-native vertical clips.
Point tools to finish the video
Screen Recorder
Capture your product flow and get an auto-edited clip back.
Try Screen RecorderAI Voice Generator
Studio-quality narration from a script in seconds.
Try AI Voice GeneratorAuto Subtitle Generator
Frame-accurate captions in 100+ languages.
Try Auto Subtitle GeneratorVideo Translator
Re-voice and subtitle a finished clip in another language.
Try Video TranslatorVideo Cutter
Trim by transcript instead of dragging a timeline.
Try Video CutterURL to Video
Point ngram at a product page and get a video back.
Try URL to VideoAI Avatar Video Generator
Put a presenter on screen to deliver the script.
Try AI Avatar Video GeneratorVideo Editor
Full timeline control after the agent generates the draft.
Try Video EditorYou do not need a cloned product to begin
Turn a product doc into a narrated walkthrough, no capture needed.
Convert Docs to VideoPoint ngram at a product page and get a hero video back.
Convert URL to VideoConvert your docs into an explainer a customer will actually watch.
Convert Product docs to VideoShip a launch clip straight from the changelog.
Convert Release notes to VideoEach slide of a sales deck becomes a narrated scene.
Convert PPT to VideoDrop a raw capture in and get a polished demo out.
Convert Screen recording to VideoWire ngram into the GTM workflow you already run
whenA new screen recording of a product flow lands in your drive
thenngram auto-edits it and drops the finished video into Slack
whenA HubSpot deal moves to a stage that needs a follow-up video
thenGenerate a personalized clip and attach it to the record
whenA sales agent needs a video Walnut cannot produce
thenngram returns a finished, on-brand MP4 plus a share link
whenA demo or onboarding video finishes rendering
thenPublish it to YouTube with a title and chapters
whenA 9:16 cut of your launch is ready for outbound
thenPost it to LinkedIn in the native vertical format
whenA self-hosted GTM workflow needs a video step
thenRender on your own infrastructure so no data leaves the box
Who reaches for ngram instead of a demo platform?
Product Marketing
Launch videos and demos generated from release notes, no shoot.
See how ngram stacks up against the rest.
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Still deciding?
Generate your first video with ngram
Start from a doc, a script or a rough recording and get a finished, on-brand video back. Free to try — see how ngram compares to Walnut on your own content.