Startup Explainer Video
Startup explainer videos in minutes not months
Turn your pitch deck, product docs, or a rough recording into a polished explainer video that makes investors and customers get it. No agency. No animation skills. No $15,000 budget.
Trusted by teams at
"We spent more on our explainer video than on our first three months of hosting."
“”
You are a startup founder who knows your product needs a 60-second explainer.
Every advisor says so.
Your landing page bounce rate confirms it.
96% of consumers watch explainer videos before buying, and you are the 4% who does not have one yet.
So you start looking.
Agencies quote $7,500 to $20,000 per finished minute and need 6 to 12 weeks.
You write a creative brief, sit through two discovery calls, wait for a storyboard draft, then wait again for revisions.
Meanwhile, your positioning shifts twice.
Board-level budget decision A single 60-second video requires the same approval chain as a quarter's worth of ad spend
96% of buyers watch an explainer before purchasing, yet most startups ship without one because production feels impossible
Outdated before launch day Your product changes faster than any agency or freelancer can keep up with
Template fatigue DIY tools produce videos that look identical to every other startup's explainer, killing the differentiation you worked so hard to build
Every week without a clear startup explainer video is another week prospects bounce off your homepage without understanding what you do.
From "just read the pitch deck" to "wait, who made this video?"
The Old Way
Before ngram
The ngram Way
After ngram
Your homepage has a paragraph that tries to explain what you do. Visitors read half of it. Most leave. Your bounce rate sits at 70%, and you know a clear visual story would fix it.
You paste your landing page URL into ngram. Twenty minutes later: a 60-second explainer with a clear narrative arc, professional visuals, branded motion graphics, and a voiceover that sounds like you hired a production team.
You have tried sending your pitch deck to prospects. Some open it. Few finish all 14 slides. None share it with their team because a PDF does not forward the same way a video link does.
You embed it on your homepage. Time-on-page doubles. Your investor forwards it to two partners with "watch this." A prospect replies: "Finally, I get it."
When someone asks "so what does your startup actually do?" you give a slightly different answer every time. Not because you do not know, but because explaining a complex product in words alone is genuinely hard.
When your product pivots next month, you update the explainer in 10 minutes. Swap the feature screenshots, adjust the script, re-render. Not a new $15,000 production. Not another 8-week timeline. Just 10 minutes.
The Numbers Don't Lie
Time to create
6-12 weeks (agency) or 2 days (DIY)
Under 30 minutes
Cost per video
$7,500-$20,000 per minute
Included in your plan
Time to update
New brief + weeks of revisions
Under 10 minutes
Quality
Cookie-cutter template or out of budget
On-brand and broadcast-ready
Professional explainers from what you already have
ngram takes whatever you have got - your pitch deck, product docs, landing page URL, or a rough screen recording - and builds a startup explainer video that tells a clear, compelling story.
1
Start from your existing content
Drop in your pitch deck, product brief, landing page URL, or feature doc. ngram extracts the key message, writes a script with a clear problem-solution-proof structure, and generates a complete explainer with visuals, motion graphics, and voiceover. You review the storyboard before anything renders, so you nail the narrative without touching a timeline.
2
Or start from a screen recording
Record a quick walkthrough of your product. ngram cleans it up with smart zooms, auto-cuts the dead air, adds branded captions and callouts, and layers in motion graphics to tell a cohesive story. Your rough 5-minute capture becomes a polished 60-second explainer in minutes.
Most popular
Either way, you get a video that makes your startup look like it has a production budget. Because now, it kind of does.
What changes when startup explainer video take minutes
Launch with a real video, not a placeholder
Stop waiting for the "right time" to invest in video. Ship your Product Hunt launch, investor update, or landing page with a polished explainer that is ready when you are. Videos on landing pages increase conversions by up to 86%. Every day without one is pipeline you are leaving behind.
Pivot without starting over
Startups change. Your messaging shifts, your features evolve, your audience expands. Update your explainer in 10 minutes instead of commissioning a new production every time your product moves forward. Your video stays current at the speed your startup actually moves.
Look funded before you are
Same branded intro. Same professional typography. Same polished motion graphics. Every video looks like it came from a company with a creative team. Investors notice. Prospects trust you faster. First impressions stop being a liability.
One story, every channel
Export your explainer in 16:9 for your homepage, 9:16 for Instagram Reels, 1:1 for LinkedIn. Same story, formatted for wherever your audience lives. No re-editing, no re-rendering from scratch. One explainer powers your entire go-to-market.
Raw recording → polished video in 3 steps
1
Paste your pitch deck or product URL
30 secondsDrop in a landing page URL, pitch deck, product doc, or just describe what your startup does. ngram builds the script and storyboard from your input.
2
Review and refine the storyboard
2 minutesngram generates a structured narrative with visuals, voiceover, and transitions. Rearrange scenes, tweak the script, adjust the tone, or approve as-is.
3
Render and publish everywhere
instantGet a polished explainer with motion graphics, captions, and branded styling. Export in 16:9 for your homepage, 9:16 for Reels, or 1:1 for LinkedIn.
Built for startup explainer video, specifically
Script & Storyboard Generation
Your pitch deck becomes a narrative in seconds
Paste your pitch deck, product brief, or landing page URL. ngram writes a script that follows a proven explainer structure: hook, problem, solution, proof, call to action. Review and edit the plan before anything renders. You control the story without ever opening a timeline editor.
Learn more1
Auto Captions
Reach the 85% watching your explainer on mute
Most social video plays without sound. ngram generates accurate, styled captions automatically so your startup's message lands whether viewers are scrolling LinkedIn during a meeting or watching on a crowded train. Captions also boost SEO when your video is embedded on your landing page.
Learn more2
AI Voiceover
Professional narration without the $500 voice actor
Choose from natural-sounding AI voices that match your brand tone. Skip the recording studio booking, the three rounds of re-recording, and the usage licensing fees. Get broadcast-quality narration in seconds and update it instantly when your messaging changes.
Learn more3
Motion Graphics
The polish that makes pre-seed startups look Series B
Automatic text animations, smooth transitions, and visual effects that turn static content into something people actually watch. The kind of motion design that usually costs $3,000 per minute from a freelancer, applied automatically to every scene in your explainer.
Learn more4
Brand Kit
Consistent branding from your very first video
Set up your logo, colors, fonts, and intro/outro once. Every explainer video automatically stays on-brand, whether you make 1 or 50. Build brand recognition from day one so investors and customers see a company, not a side project.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
DIY Tools (Powtoon, Animaker) | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to first video | 1-2 days | 6-12 weeks | Under 30 minutes |
| Cost per video | $15-$125/mo + your time | $7,500-$20,000/min | Included |
| Learning curve | Moderate (templates + timeline) | None (they do it) | None (AI does it) |
| Time to update after pivot | Hours of re-editing | New brief + weeks + $$$ | Under 10 minutes |
| Brand consistency | Manual each time | Depends on freelancer | Automatic via Brand Kit |
Ready?
Your startup explainer is
30 minutes away
Stop explaining your startup in paragraphs. Stop waiting on agencies. Start with what you have and ship a video that makes people get it.
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