Turn your product docs, screenshots, and recordings into a polished launch video. No agency. No editing skills. No missed launch window.
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You're a product marketer at a SaaS company preparing for a major feature launch.
The release date is locked.
Sales needs a video for outbound.
The website needs an embed.
Social needs a teaser.
And marketing leadership wants it all polished enough to represent the brand.
So you brief an agency.
You write a creative brief, gather screenshots from staging, record a rough walkthrough, and schedule a kickoff call.
Two weeks later, the first draft arrives.
The pacing drags.
The messaging undersells the feature.
The product shots are from an old build.
Budget approval required Every launch video needs a line item, a vendor brief, and a multi-email approval chain before production even starts
69% of buyers prefer video to learn about new products, but most teams can only afford to produce one for their biggest launches
Weeks of back-and-forth By the time the agency delivers, you have already changed the positioning, updated the landing page, and moved on mentally
Outdated on arrival Your product ships faster than your production cycle. Every UI change turns your launch video into a liability
A late launch video can cost 30-40% of your launch week impact. Every day without one is momentum you never get back.
Time to create
Cost per video
Time to update
Quality
ngram takes your existing assets like feature docs, screenshots, screen recordings, and landing page URLs and builds a launch video that captures what your product actually does and why it matters.
Record a rough walkthrough of your new feature. ngram auto-cuts the dead air, adds smart zooms on interactions, overlays captions and branded graphics, and structures the whole thing into a clear narrative. You review the script and storyboard before rendering.
Paste your feature brief, release notes, or landing page URL. ngram generates the script, plans the visual sequence, and creates a complete video with motion graphics, voiceover, and professional pacing. No screen recording needed.
Either way, you get a launch video that looks intentional, feels on-brand, and ships before your deadline.
When a launch video takes 20 minutes instead of 6 weeks, you stop deciding which features "deserve" one. Every release, every update, every announcement gets the visual treatment it needs to land with your audience.
Your launch date is set. Your video does not need to be a bottleneck. Go from feature docs to finished video in a single morning, not a multi-week production cycle with revision rounds and vendor coordination.
Product shipped a UI change two days before launch? Update the video in under 5 minutes. No reshoots. No re-briefing a freelancer. No more "the video was outdated before it went live" conversations with your team.
Export your launch video in 16:9 for your website, 9:16 for Instagram Reels and TikTok, and 1:1 for LinkedIn. 81% of consumers want more short-form video from brands. Give them the format that fits where they already scroll.
Upload your feature brief, screenshots, screen recording, or landing page URL. Rough assets are fine. ngram builds from whatever you have.
ngram generates a scripted storyboard with motion graphics, captions, and branded styling. Rearrange scenes, tweak the script, or approve as-is before rendering.
Download your polished launch video in 16:9, 9:16, or 1:1. Update any scene in under 5 minutes when your product changes before go-live.
Every launch video looks like it came from your design team
Define your logo, colors, fonts, and intro/outro once. Every product launch video automatically matches your brand identity. When your team scales to multiple launches per month, consistency comes built in without a brand review bottleneck.
Learn moreReach the 85% of viewers watching on mute
Most product launch videos get watched on LinkedIn and Twitter feeds with sound off. ngram generates accurate, styled captions automatically so your launch message lands whether viewers tap for audio or not. Captions are included in every export format.
Learn moreTurn your release notes into a launch narrative
Paste your feature brief or product docs and ngram builds a structured story arc: problem, solution, proof, call to action. You review and approve the script before anything renders, so the message is right before you commit to production.
Learn moreEvery click in your walkthrough gets a cinematic close-up
When your launch video includes a product walkthrough, ngram automatically zooms into mouse clicks and key interactions. Viewers see exactly what matters without you manually keyframing anything in a timeline editor.
Learn moreProfessional polish without hiring a motion designer
Text animations, transitions, callouts, and visual effects that make your launch video feel intentionally produced. No After Effects skills needed. Your feature announcements look as polished as your product itself.
Learn moreTemplate Tools | Agency/Freelancer | ngram | |
|---|---|---|---|
| Time to first video | 2-4 hours | 4-6 weeks | Under 20 minutes |
| Cost per video | $13-$50/mo + your time | $3,000-$5,500 | Included in plan |
| Creative effort | You decide everything | Lengthy briefs + revisions | Bring assets, get a draft |
| Time to update | Rebuild from scratch | Days + revision fees | Under 5 minutes |
| Brand consistency | Manual every time | Depends on the freelancer | Automatic via brand kit |
Stop launching features without a video. Stop waiting on agencies. Start shipping launch content that makes your product look as good as it actually is.
Discover more ways ngram can help you create professional videos.