Product Explainer Video
Product explainers in minutes not months
Turn your product docs, screenshots, and URLs into polished explainer videos that actually convert. No animation skills. No agency. No waiting.
Trusted by teams at
"We paid $8,000 for an explainer. By the time it shipped, we'd already pivoted the messaging."
“”
You are a product marketer at a SaaS company that just shipped a major feature.
Leadership wants a product explainer on the homepage by next week.
You know video converts.
96% of buyers watch explainer videos before purchasing.
But getting one made is a project unto itself.
You start collecting agency quotes.
$5,000 to $15,000 for a 90-second animated explainer.
Six-week minimum timeline.
You will need to write a detailed creative brief, sit through storyboard reviews, and survive at least three revision cycles before anything renders.
Your product will ship two updates before the video is even drafted.
Creative brief purgatory Before a single frame is animated, you spend a week writing briefs, aligning stakeholders, and getting budget approval
96% of buyers expect it Nearly every potential customer watches an explainer video before purchasing, and yours is either missing or outdated
Template tools, template results Four hours of dragging stock characters in Canva and the output still screams 'we made this ourselves'
Stale before it ships Your product ships updates every sprint, but your explainer takes six weeks to produce and costs thousands to revise
89% of consumers say video convinced them to buy. If your explainer looks amateur or does not exist, you are losing deals to competitors who invested in theirs.
From "we'll just link to the docs" to "wait, your team made this?"
The Old Way
Before ngram
The ngram Way
After ngram
You have been stalling on the explainer video for three months. The agency quotes came in too high. The Canva attempt looked like a Canva attempt. Your CEO keeps asking when the homepage video will be ready, and you keep saying "next sprint."
You paste your product docs and a few screenshots into ngram on Tuesday morning. Fifteen minutes later, you have a 90-second explainer with a clear narrative arc, professional motion graphics, branded transitions, and an AI voiceover that sounds better than your last podcast guest.
When you finally try a template tool, you spend a full Saturday dragging stock characters into slides. The result looks like it was made with a template tool, because it was. Your design lead takes one look and shakes their head. You quietly delete it and go back to linking prospects to a Google Doc.
Your CEO watches it in the 10am standup and asks which agency you hired. You smile. When the product ships a new feature next month, you update the explainer before lunch. Landing pages with video convert 86% higher, and now every feature launch gets one.
The Numbers Don't Lie
Time to create
4-8 weeks (agency) or 8+ hours (DIY)
Under 30 minutes
Cost per video
$5,000-$15,000 per 90 seconds
Included in your plan
Time to update
Weeks + additional revision fees
Under 10 minutes
Quality
"Looks like a template" or "wait 6 weeks"
Professional, branded, and on-message
Professional explainers from what you already have
ngram takes your existing materials and builds a product explainer video with structure, pacing, and polish built in. No animation skills required.
1
Start with your product content
Drop in a landing page URL, feature doc, or release notes. ngram generates the script, plans the visual sequence, and creates a complete explainer with motion graphics, voiceover, and branded transitions. You review the storyboard before anything renders.
2
Or start with a screen recording
Record a rough walkthrough of your product. ngram cleans it up with smart cuts, zoom effects, cursor emphasis, and professional captions. Then it wraps the recording in an explainer structure with an intro, context, and a clear call to action.
Most popular
Either way, you get an explainer that looks intentional. Structured. Like someone actually planned the narrative.
What changes when product explainer video take minutes
Ship explainers at product speed
When an explainer takes 30 minutes instead of 6 weeks, you stop debating which features deserve one. Every product launch, every new integration, every use case gets its own video. Your homepage stays current instead of showing last quarter's UI.
On-brand without a brand team
Same colors. Same fonts. Same intro and outro. Every explainer looks like it came from your brand team, because ngram applies your brand kit to every frame automatically. Consistency across 50 explainers, not just the one the agency made.
Update when the product updates
Product ships a new feature? Update the explainer in 10 minutes. No more linking prospects to outdated screenshots. No more paying an agency $3,000 for a single revision cycle that takes two weeks.
Explainers that drive real conversions
Landing pages with video convert 86% higher than those without. ngram structures your video for conversion with a clear problem, solution, proof, and CTA flow. Not just animation for animation's sake, but a narrative that moves people to act.
Raw recording → polished video in 3 steps
1
Paste your product content
30 secondsDrop in a landing page URL, feature doc, or product description. ngram builds the script and storyboard from your input. No creative brief needed.
2
Review the storyboard
2 minutesngram generates a structured narrative with visuals, voiceover, and transitions. Rearrange sections, edit the script, or approve as-is before rendering.
3
Export and publish
instantGet a professional explainer with motion graphics, captions, and branded styling. Export in any format or embed directly on your site. Update any scene in minutes.
Built for product explainer video, specifically
Script & Storyboard Generation
From product docs to a complete narrative in minutes
Paste a landing page URL or feature description. ngram writes the script with a clear problem-solution-proof structure and plans every scene before rendering. You review and adjust the narrative, not raw footage. No more blank-page paralysis.
Learn more1
Auto Captions
Reach the 85% of viewers watching on mute
Most explainer videos are watched without sound, especially on social feeds and landing pages. ngram generates accurate, branded captions automatically so your message lands whether the viewer has headphones or not.
Learn more2
Motion Graphics
Visual polish that makes your explainer feel produced
Automatic text animations, smooth transitions, and visual effects guide viewers through your story. Every scene feels intentionally designed, not template-dragged. The motion graphics make complex product concepts easier to follow.
Learn more3
AI Voiceover
Professional narration without booking a voice actor
Choose from dozens of natural-sounding voices that match your brand tone. ngram syncs the voiceover to your script with proper pacing and emphasis. No awkward self-recordings, no $500 voice talent invoices, no scheduling headaches.
Learn more4
Brand Kit
Every explainer looks like it came from the same team
Define your brand once: logo, colors, fonts, intro, outro. Every explainer video automatically stays on-brand. Ship 50 product explainers across different features and they all feel like part of the same family.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Synthesia / HeyGen | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to first video | 1-2 hours (avatar setup + script) | 4-8 weeks | Under 30 minutes |
| Cost per video | $30-$90/month (capped minutes) | $5,000-$15,000 | Included in plan |
| Learning curve | Moderate (avatar + script tools) | None (they do it) | None (AI does it) |
| Update turnaround | Re-record avatar scenes | Weeks + revision fees | Under 10 minutes |
| Visual style | Avatar talking head | Custom animation | Product-native with motion graphics |
Ready?
Your next explainer is
30 minutes away
Stop waiting on agencies. Stop settling for template videos. Start shipping explainers that help your product sell itself.
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