Are these real prompts or made up?

They are real, normalized prompts from ngram users — names, URLs, and any other identifiable details have been removed, but the structure, specificity, and phrasing are genuine.

Can a non-lawyer use ngram to make a legal explainer video?

Yes. Marketers at legal-tech companies and law-firm communications teams make up the majority of users in this cluster. You provide the source material — a URL, screen recording, or brief — and ngram handles script and production.

What length should a legal explainer video be?

Most land at 30 or 60 seconds. 30-second videos work well for product launches and social distribution. 60 to 90 seconds fits regulatory overviews or character-driven narratives where you need a bit more room to set up the stakes.

How do I keep the video from sounding generic?

Name the specific regulation and audience in your prompt. "ADA Title II for US public entities" generates a different script than "compliance video for government." Specificity is what separates a credible legal explainer from a template.

Can I use my product's website as the only input?

Yes. About half the prompts in this cluster use only a URL. ngram fetches the page, extracts the key claims, and builds the script from what it finds. Attaching a screen recording as well gives you more visual material to work with.

What visual style works best for legal content?

Motion-graphics is the most common choice in this cluster (38% of briefs), and it fits the content well — clean lines, text callouts, and branded backgrounds keep the video professional without requiring any filming. Character-driven narrative works for content that benefits from a story arc, like the government gazette example.

How long does generation take?

A 30 to 60-second legal explainer typically renders in under five minutes. Longer formats or multi-variant jobs take a bit more.

Can I translate the video for non-English markets?

Yes. After generating the English version, ask ngram to create a translated variant — script, captions, and voiceover all update together.

Make Legal explainer videos with ngram

Six real prompts legal marketers and legal-tech founders used to turn compliance rules, law-firm topics, and legal-tech products into short explainer videos. Copy one and generate.

ngram.com/app/editor

Copy-and-go promptslegalexplainer video30s–60smotion-graphicslegal marketers and legal-tech founders

Trusted by teams at

Salesforce

HubSpot

PayPal

Snap Inc.

Rocket Mortgage

Tektronix

Diligent

Times Internet

Fivetran

Demandbase

Salesforce

HubSpot

PayPal

Snap Inc.

Rocket Mortgage

Tektronix

Diligent

Times Internet

Fivetran

Demandbase

Eightfold AI

PingCAP

Quizizz

Apryse

Sandbox VR

Improvado

Taggbox

Matrixport

Glasswall

ContractSafe

Eightfold AI

PingCAP

Quizizz

Apryse

Sandbox VR

Improvado

Taggbox

Matrixport

Glasswall

ContractSafe

The short version

What a legal explainer video is

A legal explainer video is a short clip — usually 30 to 90 seconds — that turns a complex legal topic, compliance requirement, or legal-tech product into plain-language video. Law firms use them to educate clients. Legal-tech founders use them to launch products. Compliance teams use them to get employees or public-sector entities to act. Each example below is a real, normalized prompt someone used with ngram — copy any one and swap in your details.

30–90s

Typical length

Motion-graphics

Top style

Law firms + legal tech

Who makes them

Prompt gallery

Prompts to start from

Copy one, fill in the bracketed details, and generate.

ADA Compliance Product Explainer

Featured

30-second motion-graphics explainer positioning an accessibility solution for US public-sector ADA Title II compliance.

url30smotion-graphics

prompt

Create a 30-second product explainer for a web accessibility compliance solution targeting US public entities that must meet ADA Title II requirements. Use our product URL as the source. Open on the compliance deadline and the risk of non-compliance. Show how the platform audits, remediates, and monitors accessibility automatically. Motion-graphics style. Professional tone. End on the logo with a short CTA to request a demo.

Law Firm Education: Slip-and-Fall Law

Short explainer for a law-firm audience covering California premises liability and negligence doctrine.

screen-recording30spotential clients

prompt

Create a 30-second legal explainer video for a law firm covering premises liability and slip-and-fall negligence laws in California. Plain language — the audience is potential clients, not lawyers. Open on a common scenario, explain what duty of care means, and close with a short CTA to schedule a consultation. Use our screen recording of the intake flow as a visual backdrop.

EU DMA Compliance Explainer

90-second animated breakdown of EU Digital Markets Act obligations for data API providers.

screen-recording90smotion-graphics

prompt

Make a 90-second animated explainer about the EU Digital Markets Act and its implications for LinkedIn data API access providers. Target audience: technical and legal teams at data companies. Cover what the DMA requires, what changes for API providers, and the timeline. Motion-graphics style, authoritative tone. Use our screen recording as the source for on-screen visuals.

Legal Workflow Automation Product Explainer

30-second YouTube explainer for a legal document and workflow automation SaaS, built from a URL.

url30sYouTube

prompt

Create a 30-second product explainer video for a legal document and workflow automation platform, for YouTube. Pull the product details from our URL. Show the bottleneck legal teams face with manual document handling, then show how the platform automates drafting, routing, and e-signing. Clear, fast-paced, professional. End with the logo and a CTA to try the product.

Legal AI Platform — ProductHunt Launch Explainer

60-second product explainer for a legal AI platform sourced from its ProductHunt page.

url60sProductHunt

prompt

Create a 60-second product explainer for a legal AI platform launching on ProductHunt. Use the ProductHunt page URL as the source. Open with the core problem lawyers face — spending hours on research and drafting. Show how the AI handles both in minutes. Keep it punchy and clear for a tech-savvy ProductHunt audience. End with the product name and a CTA to upvote and try it.

Gov Gazette AI Search — Character-Driven Explainer

55-second character-narrative explainer for an AI government-gazette search tool serving debt collection agencies.

screen-recording60scharacter-driven

prompt

Create a 55-second explainer for an AI government gazette search platform used by debt collection agencies. Character-driven narrative: follow a compliance officer who needs to check gazette notices in multiple jurisdictions every week. Show the manual version being slow and error-prone, then show the AI tool finding and flagging the right notices instantly. Warm but professional tone. Use our screen recording as the visual source.

Patterns across legal explainer prompts

What the briefs for this cluster have in common.

Most-requested length30s or 60s

Briefs that attach a URL or recording~50%

Top visual stylemotion-graphics

Most common authormarketers

Prompts that provide a script~50%

Anatomy

Anatomy of a standout

ADA Compliance Product Explainer

prompt

Inputs

One product URL. No script, no recording — the product site carries the source material.

Structure

Deadline + risk → how the product solves it → CTA. Classic compliance framing: put the stakes first so the solution lands with weight.

Tone

"Professional" scoped to a public-sector audience. Not casual, not alarmist — informative and direct.

Guardrail

The brief names the specific regulation (ADA Title II) and the audience (US public entities). That precision keeps the script from drifting into generic compliance-tool copy.

Why it works

It names a specific law, a specific deadline, and a specific audience in three short lines. Specificity is what prevents the output from reading like every other compliance explainer on the internet.

Playbook

What makes a strong legal explainer brief

Name the law or requirement

Vague compliance language generates generic video. Call out the specific regulation — ADA Title II, the DMA, California Civil Code. The tighter the target, the sharper the script.

Say who the audience is

A video for potential clients sounds different from one for compliance officers or technical API teams. Write the audience into the brief, not just the topic.

Lead with the risk or deadline

In legal content, stakes come first. The viewer needs to care before the solution lands. Open on a deadline, a liability, or a common mistake — then show how the product resolves it.

Attach a recording or URL as source

About half of legal explainer prompts include a URL or screen recording. It keeps the output grounded in real product UI rather than generic stock visuals.

Keep the CTA singular

Legal audiences are skeptical of hard sells. One clear action — request a demo, schedule a consultation, try for free — beats a list of options at the end.

How it works

Make your own

Pick a shape

Choose the example closest to what you're making: compliance product explainer, law-firm education video, regulatory overview, or character-driven narrative.

30s