Do I need a screen recording, or does a URL work?

Either works. Paste your product URL and ngram pulls screenshots from the page to use as scene visuals. If your product is behind auth or not yet public, attach screenshots instead. Screen recordings give the most control over exactly what appears on screen.

How do I avoid fear-based language in a security video?

Set the tone slot to something like "technical, calm, authoritative" and the threat hook will describe the risk once, specifically, without escalating it. The video spends most of its time on the capability, not the danger.

Can I use this for an open-source tool without a commercial URL?

Yes. Attach screenshots of the repo, CLI output, or dashboard. Set the audience to your target developer community (e.g., "Rust developers building API-key management"). The template works for open-source the same way it works for commercial products.

What if I want to target a specific vertical — legal, healthcare, or finance?

Use the audience slot and threat hook together. Set audience to "legal teams managing document sharing" and threat hook to "confidential documents shared without watermarks." The template narrows the frame around that vertical without needing a separate template.

Can I add a compliance badge or certification mention?

Describe it in the prompt: "mention SOC 2 Type II compliance in the closing CTA" or "include a brief callout on GDPR alignment during the product reveal beat." ngram works it into the script.

What aspect ratio should I use for Product Hunt?

16:9 for the main embed. If you also want a short for X, use the 15-second teaser variation in 9:16. Both can be generated from the same prompt — just change the aspect ratio and duration before hitting generate.

securityproduct launchurl30smotion-graphics

Launch your security product with a video that earns trust fast

A prompt recipe built from real briefs for vulnerability scanners, DLP tools, and open-source security gateways. Drop in your product URL and the threat you stop — generate a clean 30-second launch video in minutes.

The short version

What this template is

A security product launch video template is a reusable prompt plus scene structure for announcing any cybersecurity or privacy tool in 30 seconds. You supply the product URL or screenshots, the threat you stop, and the audience you sell to — ngram fills the three-act shape: threat hook, product reveal, confident CTA. Built from real prompts by security founders and marketers launching vulnerability scanners, data-loss tools, and open-source agent gateways.

The template prompt

Copy this, replace the brackets with your product details, and paste it into ngram — or hit "Use this template" to open the editor with it prefilled.

prompt

Create a 30-second product launch video for [product-name], a [product-category] for [audience]. Open on the threat or compliance gap they face: [threat-hook]. Then reveal the product: show [key-capability] solving it, using my uploaded [input-type] as the visual source — do not invent fake UI. Tone: [tone]. End with the logo and the line: [cta]. Channel: [channel]. Voiceover language: [vo-language]; if no voiceover, use bold on-screen captions with light background music.

Slot	What to put	Example
[product-name]	Your product name	ShieldScan
[product-category]	What it is, in plain words	automated dependency vulnerability scanner
[audience]	Who it protects	security teams at mid-market B2B SaaS companies
[threat-hook]	The specific risk or gap you open on	a critical CVE ships in a dependency before the team sees it
[key-capability]	The one capability that closes the gap	real-time remediation with a one-click fix PR
[input-type]	What you're attaching (URL, screenshots, or screen recording)	product screenshots
[tone]	Voice and feel	technical, calm, authoritative — not fear-based
[cta]	Closing line	Catch your first CVE in under 60 seconds
[channel]	Where it runs	YouTube
[vo-language]	Narration language	English

Scene structure

What the template builds

Three beats, 30 seconds — the shape most security launch briefs converge on.

1
Threat hook
7s
Name the specific risk or compliance gap before the product appears. Text-forward, no product UI yet. The audience should recognize the problem before the solution arrives.
2
Product reveal
18s
Cut to your real product UI — pulled from your URL, screenshots, or screen recording. Narrate the single capability that closes the threat, step by step. Product callouts highlight the key controls on screen.
3
Logo and CTA
5s
Land on the product logo and the closing line. Confident and specific — name what the user does next, not just "get started".

Customize

Make it yours

Duration

Compress to 15 seconds for a launch-day social tease, or extend to 60 seconds for a product hunt or conference drop.

15s30s60s

Narration

AI voiceover for YouTube and website; captions-only for LinkedIn and X where feeds play muted.

AI voiceoverCaptions + musicNo audio

Style

Motion graphics for a polished B2B feel; minimalist for developer-first audiences; realistic for enterprise compliance buyers.

Motion-graphicsMinimalistRealistic

Aspect ratio

Match the channel you're posting to.

16:9 YouTube9:16 Reels/Shorts1:1 feed

Variations

Common variations

15-second launch teaser

Cut the product reveal to the single most striking screen. No narration, just captions. Built for a launch-day social post on X or LinkedIn.

tweak

Reduce to 15 seconds. Keep the threat hook (3s) and one product screen showing the key result (10s). End on the logo and CTA (2s). Captions only.

60-second YouTube launch

Walk through two capabilities for a product hunt or conference context where buyers want more proof.

tweak

Extend to 60 seconds. Add a second capability beat after the first reveal. Include a brief outcome stat before the CTA.

Developer Twitter cut

Text-dense, technically specific, no soft language. Built for a developer or security researcher audience on X.

tweak

Tone: direct, technical, zero marketing language. Open on a code snippet or terminal output showing the problem. Use on-screen text heavily. Skip the voiceover.

Vertical cut for Reels

Same three-act structure reframed 9:16 for short-form feeds.

tweak

Switch to 9:16. Keep captions large and centered. Crop the UI to the active region — remove browser chrome and sidebar.

How it works

Open the template

"Use this template" drops you into the editor with the prompt prefilled. No blank page.

instant

Fill the slots and attach your source

Replace the brackets with your product details. Attach your product URL, screenshots, or screen recording — ngram pulls the real UI so nothing is invented.

1-2 min