fintechadurlscreen-recording30s

The fintech Ad video template

A prompt recipe built from real briefs fintech marketers and founders send to ngram. Paste your product URL or a screen recording, pick your style and duration, and get a polished ad in minutes.

The short version

What this template is

A fintech ad video template is a reusable prompt plus scene structure that turns a product URL, a screen recording, or a set of screenshots into a short promotional video for a financial product. The structure covers the four beats that appear across fintech ads on ngram — an attention hook, a product reveal, a core value shot, and a CTA close — so a marketer or founder fills the slots rather than writing a brief from scratch. ngram handles the script, the visual direction, the voiceover, and the on-screen motion graphics.

The template prompt

Copy it, replace the brackets with your product details, and paste into ngram. Or hit 'Use this template' to open the editor with it prefilled.

prompt
Create a [duration] ad video for [product-name], a [product-category] for [audience]. Use [input-source] as the visual source — do not invent fake product screens. Visual style: [style]. Open on the hook: [hook-line]. Then show [core-value-prop] in [scene-count] quick scenes. Narration: [vo-note]. Close with the logo and the line: [cta-line]. Export in [aspect-ratio].
SlotWhat to putExample
[duration]Video length30 seconds
[product-name]Your product namePayVault
[product-category]What it is in plain wordsAI-powered business payment platform
[audience]Who it is forfinance teams at growing startups
[input-source]What you are attaching — URL, screenshots, or screen recordingthe uploaded screen recording of the dashboard
[style]Look and feeldark, cinematic, premium — think institutional finance
[hook-line]First-frame attention grabPayments that move as fast as your decisions.
[core-value-prop]The one thing the ad provesinstant cross-border transfers with full audit trail
[scene-count]Number of middle scenes3
[vo-note]Voiceover direction, or 'captions only'confident, low-key — no hard sell
[cta-line]Closing call-to-action textRequest early access at payvault.io
[aspect-ratio]Output format16:9 for YouTube and 9:16 for Instagram Stories
Scene structure

What the template builds

Four beats, 30 seconds — the structure most fintech ad briefs converge on.

  1. 1

    Hook

    5s

    A single punchy line or a high-contrast visual that stops the scroll. No product yet — just the tension or the claim.

  2. 2

    Product reveal

    8s

    Cut to the real product UI. One clear screen, animated callouts on the key element, voiceover names what it solves.

  3. 3

    Value proof

    12s

    Two or three quick scenes demonstrating the core benefit — transactions clearing, data appearing, a metric changing. Brand-strict visuals throughout.

  4. 4

    Logo close

    5s

    The logo lands on a dark background with the CTA line. Clean hold. No voiceover over the logo — let it sit.

Customize

Make it yours

Duration

15 seconds for social feeds, 30 for standard pre-roll, 60 for a deeper product story.

15s30s60s

Narration

AI voiceover in a natural voice, or captions-only for muted feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Match the visual register your brand lives in.

Cinematic / dark premiumMinimalist / cleanMotion-graphics / data-forward

Aspect ratio

Pick one channel and aspect ratio, then review the framing in the editor.

16:9 YouTube / LinkedIn9:16 Reels / Stories / TikTok1:1 feed square
Variations

Common variations

15-second social teaser

Hook plus logo only — designed for Instagram Stories, TikTok, and YouTube bumpers.

tweak

Reduce to 15 seconds. Keep the hook and the CTA close. Drop the value-proof scenes.

60-second product story

For a landing page hero or a paid YouTube ad where you have time to build the case.

tweak

Extend to 60 seconds. After the product reveal, add a two-scene walkthrough of the top two features. Keep the same logo close.

Institutional dark aesthetic

For DeFi, crypto exchanges, or B2B fintech targeting a sophisticated audience.

tweak

Use a dark background throughout. Suppress bright motion-graphics — prefer subtle data animations. Typography should be sharp and minimal.

Vertical-first Instagram ad

A separately prepared 9:16 edit for Stories and Reels, with large centered captions.

tweak

Switch to 9:16. Keep the hook text centered and large. Crop the product UI to the active region. Captions only.

How it works

How it works

1

Open the template

Hit 'Use this template' and the prompt drops into the ngram editor, prefilled.

instant

2

Fill the slots

Replace the brackets with your product name, hook line, and value prop. Attach a URL, screen recording, or screenshots.

1–2 min

3

Generate and adjust

ngram scripts the four scenes, applies your brand kit, and renders the first cut. Tweak pacing, swap visuals, or adjust the voice in the editor.

3–5 min

More templates

Related templates

All templates
Ship it anywhere

Plug ads into your stack

Wire ad creation into the tools your marketing team already uses.

YouTube
Social Publishing Beta

whenThe finished fintech ad is ready for a channel upload

thenCompose the fintech ad as a YouTube post, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished fintech ad is ready for a company post

thenWrite the LinkedIn post for the fintech ad, then publish it.

Integrate with LinkedIn
X (Twitter)
Social Publishing Beta

whenThe finished fintech ad is ready for an X update

thenChoose one X publish time for the fintech ad.

Integrate with X (Twitter)
Zapier
Automate

whena new product milestone is logged

thenauto-trigger an ad render and notify the marketing channel

Integrate with Zapier
n8n
Self-host

whena webhook fires from your release pipeline

thengenerate an ad in a self-hosted flow

Integrate with n8n
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need a screen recording to use this template?

No. The most common inputs are a product URL and a handful of screenshots. If you have a screen recording, attach it and ngram will follow it scene by scene. If you only have a URL, ngram fetches the page visuals and builds the scenes from those.

What visual style works best for fintech ads?

It depends on your audience. B2C apps (payment apps, neobanks) tend to do better with clean, minimalist visuals and warm tones. B2B and institutional fintech — crypto exchanges, trading platforms, payment infrastructure — convert better with dark backgrounds, sharp typography, and restrained motion graphics. Set the style slot accordingly.

Can I make the ad brand-strict with my own colors and fonts?

Yes. Set up a brand kit in ngram before generating — upload your logo, set your brand colors, and specify your font. The ad will follow the kit automatically. You can also describe your visual identity in the style slot if you have not set up a kit yet.

How do I make a version for Instagram Stories versus YouTube?

Set the aspect-ratio slot to 9:16 for Stories and Reels or 16:9 for YouTube pre-roll. Review the product UI crop and caption size for that layout, and prepare the other format as a separate edit.

Can I add a voiceover in a language other than English?

Yes. Specify the language in the vo-note slot — for example, 'voiceover in Spanish, neutral Latin American accent.' ngram generates the script and the voiceover in the requested language.

Does this work for crypto and DeFi products?

Yes. The template has been used for payment platforms, crypto exchanges, and data-analytics products. Set the style slot to 'dark, cinematic' and attach your product URL or screenshots. If your product has visual compliance requirements, add those instructions in the style slot.

What if I want to show more than one feature?

Set the scene-count slot to 4 or 5 and describe the features in the core-value-prop slot. For a deeper treatment, use the 60-second variation — it gives you room to walk through two features without rushing the pacing.

Use the fintech Ad video template now.

Copy the prompt, fill the slots, attach your URL or recording, and generate a polished ad in minutes.