Fintech ad video template

Introduce your financial product with a clear benefit and source-backed details. Start from your product page, screenshots or approved brief.

See it in action with Mercury Invoicing.

From this input to this video

A short product ad using Mercury’s public invoice guide and original interface screenshot.

Create a 30-second ad video for Mercury Invoicing, a business invoicing tool for small business owners. Use https://support.mercury.com/hc/en-us/articles/29647863093908-Creating-and-sending-an-invoice as the visual source — do not invent fake product screens. Visual style: clean editorial layouts with official product screenshots. Open on the hook: From the work you did to an invoice you can share. Then show creating an invoice with line items and a built-in payment link in three quick scenes. Narration: clear English voiceover. Close with the logo and the line: Explore invoicing in Mercury. Export in 16:9. Preserve public source screenshots and label feature diagrams. Do not sign in, send invoices, reveal account details, invent transaction data or promise payment speed.

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Prompt

Create a 30-second ad video for Mercury Invoicing, a business invoicing tool for small business owners. Use https://support.mercury.com/hc/en-us/articles/29647863093908-Creating-and-sending-an-invoice as the visual source — do not invent fake product screens. Visual style: clean editorial layouts with official product screenshots. Open on the hook: From the work you did to an invoice you can share. Then show creating an invoice with line items and a built-in payment link in three quick scenes. Narration: clear English voiceover. Close with the logo and the line: Explore invoicing in Mercury. Export in 16:9. Preserve public source screenshots and label feature diagrams. Do not sign in, send invoices, reveal account details, invent transaction data or promise payment speed.

Selected style

Editorial

Source material

Read the video transcript

From the work you did, to an invoice you can share. With Mercury Invoicing, start an invoice right from your dashboard and choose your customer. Add line items, with a description, quantity and price, and the total updates automatically. Each one-time invoice includes a built-in payment link, so it's ready to share. Explore invoicing in Mercury.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[duration]
Video length.
[product-name]
Your product name.
[product-category]
What it is in plain words.
[audience]
Who it is for.
[input-source]
What you are attaching — URL, screenshots, or screen recording.
[style]
Look and feel.
[hook-line]
First-frame attention grab.
[core-value-prop]
The one thing the ad proves.
[scene-count]
Number of middle scenes.
[vo-note]
Voiceover direction, or 'captions only'.
[cta-line]
Closing call-to-action text.
[aspect-ratio]
Output format.

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What this template is

A fintech ad video template is a reusable prompt plus scene structure that turns a product URL, a screen recording, or a set of screenshots into a short promotional video for a financial product. The structure covers the four beats that appear across fintech ads on ngram — an attention hook, a product reveal, a core value shot, and a CTA close — so a marketer or founder fills the slots rather than writing a brief from scratch. ngram handles the script, the visual direction, the voiceover, and the on-screen motion graphics.

industry: fintechjob: adaudience: fintech marketers and founderschannel: YouTubechannel: Instagram
Scene structure

What the template builds

Four beats, 30 seconds — the structure most fintech ad briefs converge on.

  1. 1

    Hook

    5s

    A single punchy line or a high-contrast visual that stops the scroll. No product yet — just the tension or the claim.

  2. 2

    Product reveal

    8s

    Cut to the real product UI. One clear screen, animated callouts on the key element, voiceover names what it solves.

  3. 3

    Value proof

    12s

    Two or three quick scenes demonstrating the core benefit — transactions clearing, data appearing, a metric changing. Brand-strict visuals throughout.

  4. 4

    Logo close

    5s

    The logo lands on a dark background with the CTA line. Clean hold. No voiceover over the logo — let it sit.

Customize

Make it yours

Duration

15 seconds for social feeds, 30 for standard pre-roll, 60 for a deeper product story.

15s30s60s

Narration

AI voiceover in a natural voice, or captions-only for muted feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Match the visual register your brand lives in.

Cinematic / dark premiumMinimalist / cleanMotion-graphics / data-forward

Aspect ratio

Pick one channel and aspect ratio, then review the framing in the editor.

16:9 YouTube / LinkedIn9:16 Reels / Stories / TikTok1:1 feed square
Variations

Common variations

15-second social teaser

Hook plus logo only — designed for Instagram Stories, TikTok, and YouTube bumpers.

tweak

Reduce to 15 seconds. Keep the hook and the CTA close. Drop the value-proof scenes.

60-second product story

For a landing page hero or a paid YouTube ad where you have time to build the case.

tweak

Extend to 60 seconds. After the product reveal, add a two-scene walkthrough of the top two features. Keep the same logo close.

Institutional dark aesthetic

For DeFi, crypto exchanges, or B2B fintech targeting a sophisticated audience.

tweak

Use a dark background throughout. Suppress bright motion-graphics — prefer subtle data animations. Typography should be sharp and minimal.

Vertical-first Instagram ad

A separately prepared 9:16 edit for Stories and Reels, with large centered captions.

tweak

Switch to 9:16. Keep the hook text centered and large. Crop the product UI to the active region. Captions only.

How it works

How it works

1

Open the template

Hit 'Use this template' and the prompt drops into the ngram editor, prefilled.

2

Add your details

Replace the brackets with your product name, hook line, and value prop. Attach a URL, screen recording, or screenshots.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

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Ship it anywhere

Plug ads into your stack

Wire ad creation into the tools your marketing team already uses.

YouTube
Social Publishing Beta

whenThe finished fintech ad is ready for a channel upload

thenCompose the fintech ad as a YouTube post, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished fintech ad is ready for a company post

thenWrite the LinkedIn post for the fintech ad, then publish it.

Integrate with LinkedIn
X (Twitter)
Social Publishing Beta

whenThe finished fintech ad is ready for an X update

thenChoose one X publish time for the fintech ad.

Integrate with X (Twitter)
Zapier
Automate

whena new product milestone is logged

thenauto-trigger an ad render and notify the marketing channel

Integrate with Zapier
n8n
Self-host

whena webhook fires from your release pipeline

thengenerate an ad in a self-hosted flow

Integrate with n8n
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need a screen recording to use this template?

No. The most common inputs are a product URL and a handful of screenshots. If you have a screen recording, attach it and ngram will follow it scene by scene. If you only have a URL, ngram fetches the page visuals and builds the scenes from those.

What visual style works best for fintech ads?

It depends on your audience. B2C apps (payment apps, neobanks) tend to do better with clean, minimalist visuals and warm tones. B2B and institutional fintech — crypto exchanges, trading platforms, payment infrastructure — convert better with dark backgrounds, sharp typography, and restrained motion graphics. Set the style slot accordingly.

Can I make the ad brand-strict with my own colors and fonts?

Yes. Set up a brand kit in ngram before generating — upload your logo, set your brand colors, and specify your font. Select that kit when creating the ad to apply its settings. You can also describe your visual identity in the style slot if you have not set up a kit yet.

How do I make a version for Instagram Stories versus YouTube?

Set the aspect-ratio slot to 9:16 for Stories and Reels or 16:9 for YouTube pre-roll. Review the product UI crop and caption size for that layout, and prepare the other format as a separate edit.

Can I add a voiceover in a language other than English?

Yes. Specify the language in the vo-note slot — for example, 'voiceover in Spanish, neutral Latin American accent.' ngram generates the script and the voiceover in the requested language.

Does this work for crypto and DeFi products?

Yes. The template has been used for payment platforms, crypto exchanges, and data-analytics products. Set the style slot to 'dark, cinematic' and attach your product URL or screenshots. If your product has visual compliance requirements, add those instructions in the style slot.

What if I want to show more than one feature?

Set the scene-count slot to 4 or 5 and describe the features in the core-value-prop slot. For a deeper treatment, use the 60-second variation — it gives you room to walk through two features without rushing the pacing.

Use the fintech Ad video template now.

Copy the prompt, add your details, attach your URL or recording, and generate a polished ad.

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