Real prompts that hire — HR & staffing ad videos

Copy-paste prompts HR teams and staffing agencies used to make job-posting ads and company promo videos in ngram. Swap the brackets and generate.

ngram.com/app/editor
Copy-and-go promptshr-techad video30smotion-graphicsHR teams and staffing agencies

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
The short version

What an HR & staffing ad video is

An HR or staffing ad video is a short clip — 15 to 90 seconds — that promotes an open role, a staffing agency's services, or a company's employer brand. Recruiters and HR marketers make them for LinkedIn feeds, job boards, and company pages. The examples below are real prompts, stripped of names and PII, that real users submitted to ngram. Copy the one that fits your brief, swap the bracketed parts, and generate.

15–90s

Typical length

LinkedIn

Top channel

30s

Most requested

Prompt gallery

Prompts to start from

Four shapes from real ngram users. Pick the one closest to your brief, swap the brackets, and generate.

Pharmacist staffing LinkedIn ad

Featured

Short LinkedIn promo spotlighting negotiation and candidate advocacy for a pharmacy staffing agency.

LinkedIn15smotion-graphics
prompt

Create a 15-second LinkedIn promo video for a pharmacist staffing agency. Lead with what makes us different: we negotiate on the candidate's behalf and advocate through the entire placement process. Keep the tone warm but professional. Motion-graphics style. End on our logo.

IT recruiter job posting ad

30-second promo advertising an open technical recruiter role, sourcing details from the company site.

url30smotion-graphics
prompt

Make a 30-second ad for an open IT recruiter position at a staffing company. Pull the job description and culture details from our company website at [URL]. Tone: energetic, forward-leaning. Show why this is a role worth applying for. End with a clear apply CTA.

QA & SDET roles LinkedIn ad

Minimalist LinkedIn ad for permanent Test Analyst and SDET openings in Lisbon's Telecom/IoT sector.

LinkedIn30sminimalist
prompt

Create a 30-second LinkedIn job ad for permanent Test Analyst and SDET openings at a Telecom/IoT company in Lisbon. Local candidates only. Minimalist style — clean typography, no heavy animations. Mention the tech stack, the city, and the team culture briefly. End with 'Apply now' and the company name.

Staffing company brand promo

Motion-graphics brand video showcasing a pan-India manpower and recruitment firm's track record.

90smotion-graphicsscreen-recording
prompt

Create a 90-second promotional video for a manpower and recruitment staffing company operating across major Indian cities since 2010. Highlight our placement volume, city reach, and the industries we serve. Motion-graphics style. Tone: established, credible. End on our tagline and logo.

Patterns across HR & staffing ad prompts

What the cluster of real HR and staffing ad prompts tends to look like.

Most-requested length30s
Prompts with a script or recording attached~25%
Top visual stylemotion-graphics
Most common author rolemarketers
Detailed or structured briefs~75%
Anatomy

Anatomy of a standout

Pharmacist staffing LinkedIn ad
prompt

Create a 15-second LinkedIn promo video for a pharmacist staffing agency. Lead with what makes us different: we negotiate on the candidate's behalf and advocate through the entire placement process. Keep the tone warm but professional. Motion-graphics style. End on our logo.

01

Inputs

No recording, no URL — just a brief. The differentiator (negotiation + advocacy) is stated in plain language, giving ngram a clear hook to build from.

02

Structure

Opens on the differentiator, not the company name. The 15-second constraint forces one message, which is the right constraint for a LinkedIn feed ad.

03

Tone

'Warm but professional' — the right call for a healthcare staffing audience. Too formal loses the candidate; too casual loses the hospital procurement team.

04

Guardrail

Ends on the logo, not a web URL. Short-form feed ads that close with a logo see better brand recall than those that close on text CTAs.

Why it works

The brief leads with the differentiator, constrains the duration, names the channel, and specifies the visual style. Four decisions made up front means ngram has no ambiguity to resolve — the first draft comes back sharper.

Playbook

What makes a good HR & staffing ad video

Lead with the differentiator

Candidates and clients skim. Open with the one thing that makes your agency or role worth a second look — negotiation style, speed, sector depth, city reach.

Name the channel up front

A LinkedIn 15-second square ad needs different pacing than a 90-second brand film. Telling ngram the channel shapes aspect ratio, caption style, and cut rhythm automatically.

Constrain the duration

The most detailed briefs in this cluster all specified a duration. An open-ended 'make a promo video' produces a longer, vaguer cut. Thirty seconds for a job ad; 90 for a brand story.

State the tone explicitly

HR audiences span hourly workers and C-suite leaders. 'Warm but professional' and 'established, credible' are two different scripts. Name the tone — ngram will match it.

End on one action

Job ads close on 'Apply now.' Agency promos close on the logo. Brand films close on a tagline. Pick one and put it in the brief — ending ambiguity produces split-CTA cuts that nobody clicks.

How it works

Make your own

1

Pick a shape

Choose the example closest to your brief: a short LinkedIn feed ad, a job-posting promo sourced from your site, a minimalist role ad, or a longer brand story.

30s

2

Copy the prompt

Swap the bracketed details — agency name, role, city, duration, tone — for your specifics. Attach a URL or screen recording if the brief calls for it.

1 min

3

Generate and edit

ngram drafts the video. Adjust captions, music, voice, and pacing before you post.

5 min

HR & staffing ad video FAQs

Still curious?

Make your own HR ad video in minutes.

Paste a job description or your careers page URL and let ngram draft the ad. Edit anything before you post.