Entertainment ad video template

Show what makes your entertainment product worth trying. Start with your app page, footage or brief and focus on one memorable experience.

See it in action with Letterboxd film diary.

From this input to this video

A film-diary ad using Letterboxd’s official imagery and clearly labeled diagrams for its watchlist and diary features.

Create a 30-second high-energy social ad for Letterboxd, an entertainment app that helps film fans record films they watch and keep a watchlist. The audience is people who love films and want to remember what they watched. Open with a bold hook: What was that film you wanted to watch?. Show keeping a watchlist of films to see and logging watched films in a diary with ratings and reviews with quick cuts and bold optical-pattern accents around original product imagery, keeping all text still and legible transitions. Use playful and inviting tone throughout. Close with the CTA: Start your film diary with Letterboxd. Voiceover language: English; if no voiceover, use punchy on-screen captions with upbeat background music. Use https://letterboxd.com/about/what-is-letterboxd/ for facts and real product imagery. Preserve any source interface as captured; use labeled graphic explanations where no screen is available. Do not invent reviews, ratings, user profiles or endorsements. Avoid flashing effects.

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Prompt

Create a 30-second high-energy social ad for Letterboxd, an entertainment app that helps film fans record films they watch and keep a watchlist. The audience is people who love films and want to remember what they watched. Open with a bold hook: What was that film you wanted to watch?. Show keeping a watchlist of films to see and logging watched films in a diary with ratings and reviews with quick cuts and bold optical-pattern accents around original product imagery, keeping all text still and legible transitions. Use playful and inviting tone throughout. Close with the CTA: Start your film diary with Letterboxd. Voiceover language: English; if no voiceover, use punchy on-screen captions with upbeat background music. Use https://letterboxd.com/about/what-is-letterboxd/ for facts and real product imagery. Preserve any source interface as captured; use labeled graphic explanations where no screen is available. Do not invent reviews, ratings, user profiles or endorsements. Avoid flashing effects.

Selected style

Op art

Source material

Read the video transcript

What was that film you wanted to watch? With Letterboxd, keep a watchlist of films you'd like to see. Spotted something good? Save it for later. Then log every film you watch in your diary. Rate it, review it, tag it. Every film you've seen, remembered. Your life in film. Start your film diary with Letterboxd.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[app-name]
Your app or product name.
[app-description]
One sentence on what it does.
[target-audience]
Who you want to reach.
[hook]
The opening line or visual moment.
[feature-1]
First feature or use case to highlight.
[feature-2]
Second feature or differentiator.
[visual-style]
Edit style.
[tone]
Energy and feel.
[cta-text]
Closing call to action.
[vo-language]
Voiceover language.

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What this template is

An entertainment ad video template is a reusable prompt plus scene structure for creating short social ads that drive downloads, sign-ups, or watch time for entertainment apps, platforms, and live events. ngram builds the full 30-second spot from your app description or a screen recording: hook, feature highlights, and download CTA. A marketer or creator fills ten slots and generates a cut ready for TikTok, Instagram Reels, or paid social.

industry: entertainmentjob: adchannel: TikTokchannel: socialaudience: marketers
Scene structure

What the ad builds

Four beats, 30 seconds — the structure most entertainment app ad prompts converge on.

  1. 1

    Hook

    5s

    Open on the problem, the feeling, or a fast visual grab. No logos yet — just the thing that stops the scroll.

  2. 2

    Feature highlights

    16s

    Two to three quick-cut feature moments with motion-graphics callouts. Each moment is one screen, one claim — no lingering.

  3. 3

    Payoff

    6s

    Show the result: the laugh, the share, the transformation, the "whoa" moment that makes users want to try it.

  4. 4

    CTA

    3s

    Land on the app icon and the download line. One action, no hedging.

Customize

Make it yours

Duration

Shorten for paid pre-roll or extend for organic posts.

15s30s60s

Narration

AI voiceover for brand voice, or captions-only for muted feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Visual energy level from the edit.

Motion-graphicsUGC-styleCinematic

Aspect ratio

Match the channel before you generate.

9:16 TikTok/Reels1:1 feed16:9 YouTube pre-roll
Variations

Common variations

15-second paid pre-roll

Cut the payoff beat and compress the features to two cuts. Tight enough for YouTube and TikTok in-feed ads where skip happens in seconds.

tweak

Reduce to 15 seconds. Keep the hook and two feature cuts only. End immediately on the CTA.

60-second organic deep-dive

Add a third feature beat and a short testimonial moment for organic posts on YouTube Shorts or Instagram, where audiences tolerate more.

tweak

Extend to 60 seconds. Add [feature-3]. Include one short moment of social proof or user reaction before the CTA.

UGC-style native ad

Switch the visual treatment so the spot feels filmed by a user, not produced by a brand — better for TikTok and Reels paid placements that penalize polished creative.

tweak

Use UGC-style. No logo reveals, no motion-graphics overlays. Handheld feel, natural lighting, no text animations.

Positioning ad for a new platform

For apps launching against a named competitor, open on the comparison and close on the differentiator.

tweak

Open by naming the old way: '[old platform] was fine. [app-name] is better because [key-differentiator].' Drop the feature-2 beat and extend the payoff to 10 seconds.

How it works

How it works

1

Open the template

"Use this template" loads the prompt into the ngram editor, prefilled and ready to edit.

2

Add your details

Drop in your app name, features, hook, and CTA. Attach a screen recording or your app URL if you have one.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

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Ship it anywhere

Wire ads into your stack

Triggers, not logos — connect ad creation to the channels and tools your team already uses.

TikTok via Zapier
Publish

whenan ad finishes rendering in ngram

thenpublish it straight to your TikTok channel via a Zapier step

Integrate with TikTok via Zapier
YouTube
Social Publishing Beta

whenThe finished entertainment app ad is ready for a channel upload

thenWrite the YouTube post for the entertainment app ad, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished entertainment app ad is ready for a company post

thenCompose the entertainment app ad for LinkedIn, then publish the post.

Integrate with LinkedIn
n8n
Self-host

whena webhook fires from your CMS or app backend

thengenerate a new ad variant in a self-hosted n8n flow

Integrate with n8n
Chrome extension
Capture

whenyou spot a competitor ad or a trending moment in the browser

thencapture it and start a reactive ad prompt in ngram

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.
Start with your source

Turn your existing material into a video

Frequently asked

Do I need a screen recording to use this template?

No. If you only have your app's URL or a short written brief, ngram pulls the product visuals and description from the site and builds the ad from that. A screen recording adds real UI footage, which typically makes the feature beats feel more concrete.

Can I make this ad vertical for TikTok and Reels?

Yes. Set the aspect ratio to 9:16 before generating, then review the vertical composition, caption safe area, and callout scale before downloading the MP4.

What if my app has more than two features worth showing?

The 30-second template runs best with two features — enough time to make each land without rushing. For three or four features, use the 60-second deep-dive variation and add a [feature-3] slot.

Can I create a version that feels user-generated rather than produced?

Yes — use the UGC-style variation. Change the visual-style slot to 'UGC, handheld, natural lighting' and ask ngram to remove motion-graphics overlays. Paid placements on TikTok often perform better when the creative blends into organic content.

How do I match my brand's visual identity?

Set up your Brand Kit with your logo, colors, and fonts, then select it when creating the video. You can also describe your visual style in the tone slot, such as “dark background, neon accent, high-contrast captions.”

Does this work for live events, not just apps?

It does. Swap the [app-description] slot for a short event description and replace the feature slots with the two strongest reasons to attend. The four-beat structure holds for event promos.

Use the entertainment ad video template now.

Add your details, generate a 30-second social ad, and post it today.

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