Do I need a screen recording to use this template?

No. If you only have your app's URL or a short written brief, ngram pulls the product visuals and description from the site and builds the ad from that. A screen recording adds real UI footage, which typically makes the feature beats feel more concrete.

Can I make this ad vertical for TikTok and Reels?

Yes. Set the aspect ratio to 9:16 before generating. ngram reframes the scenes for vertical — captions move to the safe center zone and the feature callouts scale accordingly.

What if my app has more than two features worth showing?

The 30-second template runs best with two features — enough time to make each land without rushing. For three or four features, use the 60-second deep-dive variation and add a [feature-3] slot.

Can I create a version that feels user-generated rather than produced?

Yes — use the UGC-style variation. Change the visual-style slot to 'UGC, handheld, natural lighting' and ask ngram to remove motion-graphics overlays. Paid placements on TikTok often perform better when the creative blends into organic content.

How do I match my brand's visual identity?

Upload your brand kit in ngram before generating — logo, colors, and font. The template applies them automatically to the hook card and CTA. You can also describe your visual style in the tone slot: 'dark background, neon accent, high-contrast captions.'

Does this work for live events, not just apps?

It does. Swap the [app-description] slot for a short event description and replace the feature slots with the two strongest reasons to attend. The four-beat structure holds for event promos.

entertainmentadTikToksocial30s

The 30-second entertainment ad video template

Paste your app URL or attach a recording. Describe the features, pick the energy, and get a tight social ad ready for TikTok, Reels, or a paid campaign — in minutes.

The short version

What this template is

An entertainment ad video template is a reusable prompt plus scene structure for creating short social ads that drive downloads, sign-ups, or watch time for entertainment apps, platforms, and live events. ngram builds the full 30-second spot from your app description or a screen recording: hook, feature highlights, and download CTA. A marketer or creator fills ten slots and generates a cut ready for TikTok, Instagram Reels, or paid social.

The template prompt

Copy it, swap the brackets for your app's specifics, and paste into ngram — or click "Use this template" to open the editor with it prefilled.

prompt

Create a 30-second high-energy social ad for [app-name], an entertainment app that [app-description]. The audience is [target-audience]. Open with a bold hook: [hook]. Show [feature-1] and [feature-2] with quick cuts and [visual-style] transitions. Use [tone] tone throughout. Close with the CTA: [cta-text]. Voiceover language: [vo-language]; if no voiceover, use punchy on-screen captions with upbeat background music.

Slot	What to put	Example
[app-name]	Your app or product name	Facewarp
[app-description]	One sentence on what it does	turns selfies into animated characters in real time
[target-audience]	Who you want to reach	Gen Z creators aged 18–25
[hook]	The opening line or visual moment	You'll never take a boring selfie again
[feature-1]	First feature or use case to highlight	the 50+ filter library
[feature-2]	Second feature or differentiator	one-tap video export to TikTok
[visual-style]	Edit style	zoom-in
[tone]	Energy and feel	playful, punchy, fast
[cta-text]	Closing call to action	Download free — link in bio
[vo-language]	Voiceover language	English

Scene structure

What the ad builds

Four beats, 30 seconds — the structure most entertainment app ad prompts converge on.

1
Hook
5s
Open on the problem, the feeling, or a fast visual grab. No logos yet — just the thing that stops the scroll.
2
Feature highlights
16s
Two to three quick-cut feature moments with motion-graphics callouts. Each moment is one screen, one claim — no lingering.
3
Payoff
6s
Show the result: the laugh, the share, the transformation, the "whoa" moment that makes users want to try it.
4
CTA
3s
Land on the app icon and the download line. One action, no hedging.

Customize

Make it yours

Duration

Shorten for paid pre-roll or extend for organic posts.

15s30s60s

Narration

AI voiceover for brand voice, or captions-only for muted feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Visual energy level from the edit.

Motion-graphicsUGC-styleCinematic

Aspect ratio

Match the channel before you generate.

9:16 TikTok/Reels1:1 feed16:9 YouTube pre-roll

Variations

Common variations

15-second paid pre-roll

Cut the payoff beat and compress the features to two cuts. Tight enough for YouTube and TikTok in-feed ads where skip happens in seconds.

tweak

Reduce to 15 seconds. Keep the hook and two feature cuts only. End immediately on the CTA.

60-second organic deep-dive

Add a third feature beat and a short testimonial moment for organic posts on YouTube Shorts or Instagram, where audiences tolerate more.

tweak

Extend to 60 seconds. Add [feature-3]. Include one short moment of social proof or user reaction before the CTA.

UGC-style native ad

Switch the visual treatment so the spot feels filmed by a user, not produced by a brand — better for TikTok and Reels paid placements that penalize polished creative.

tweak

Use UGC-style. No logo reveals, no motion-graphics overlays. Handheld feel, natural lighting, no text animations.

Positioning ad for a new platform

For apps launching against a named competitor, open on the comparison and close on the differentiator.

tweak

Open by naming the old way: '[old platform] was fine. [app-name] is better because [key-differentiator].' Drop the feature-2 beat and extend the payoff to 10 seconds.

How it works