Do I need product footage to use this template?

No. If you paste a product URL, ngram pulls imagery and copy from the page and generates visuals from them. If you have no URL, describe the product in the hook and benefit slots and ngram generates the scenes from that description.

What's the difference between the 30-second and 15-second version?

The 30-second version includes a proof or reassurance beat — a quote, credential, or ingredient claim — that the 15-second cut skips. For top-of-funnel awareness on paid social, the 15-second cut often outperforms. For YouTube pre-roll or a landing page, the 30-second version earns more trust before the CTA.

Can I use this for a wellness app instead of a physical product?

Yes. Replace the packaging shot in the benefit-reveal beat with a screen recording or app screenshot. Set the visual-style slot to your app's aesthetic (minimalist, calm, high-contrast) and ngram adapts the scene direction accordingly.

What aspect ratio does this output by default?

16:9 unless you set the aspect-ratio slot to 9:16 or 1:1 before generating. You can also generate multiple formats in one session — ask ngram to create the vertical version after approving the horizontal cut.

Can the voiceover match a specific brand voice?

Yes. You can choose a voice from ngram's voice picker, clone your own voice via the custom voices library, or set the tone slot to a specific feel (warm and conversational, clinical and authoritative, energetic) and ngram selects a matching voice.

Does this work for supplement ads on platforms with restricted health claims?

The template generates the video structure. Your CTA copy and benefit claims are what you put in the slots — you own the compliance review. Write claims that match what you can substantiate, and avoid absolute language the ad platform flags (guaranteed, clinically proven) in your slot inputs.

health-wellnessad-promourl30srealistic

A 30-second health & wellness ad from a URL or brief

Paste a product URL or a one-paragraph product description. Fill the brackets, hit generate, and get a polished 30-second ad ready for YouTube, Instagram, or any paid channel.

The short version

What this template is

A health and wellness ad video template is a reusable prompt recipe that turns a product URL, a short brief, or a product description into a 30-second ad. ngram extracts the product name, the benefit claim, and the visual direction from what you give it, then builds a scene structure — hook, benefit, social proof, CTA — so you only fill the brackets. The result is a video ready to run on YouTube, Instagram, or a paid social campaign.

The template prompt

Copy the prompt below, replace every bracket with your product details, and paste it into ngram — or click "Use this template" to open the editor with it prefilled.

prompt

Create a 30-second [style] ad video for [product-name], a [product-category] for [audience]. Open with: [hook]. Show the key benefit: [primary-benefit]. Use [visual-style] visuals — realistic product footage or clean lifestyle imagery, nothing fabricated. Tone: [tone]. Close with: [cta]. Narration: [vo-language] voiceover; if none, use on-screen captions and ambient background music. Aspect ratio: [aspect-ratio].

Slot	What to put	Example
[product-name]	Your product or brand name	Solara Daily Greens
[product-category]	What it is, in plain words	daily greens supplement
[audience]	Who the ad is for	busy professionals who skip breakfast
[hook]	The opening line or scene	Most people start the day running on caffeine and nothing else.
[primary-benefit]	The one outcome to lead with	one scoop covers your daily greens in under 30 seconds
[visual-style]	The look and feel	clean, minimal lifestyle — morning kitchen setting
[tone]	Voice and energy	calm, confident, health-forward
[cta]	The closing line	Try Solara free for 30 days — link in bio
[vo-language]	Narration language	English
[style]	Ad style variant	benefit-led
[aspect-ratio]	Output format	9:16 for Reels

Scene structure

What the template builds

Four beats, 30 seconds — the shape most health and wellness ad prompts converge on.

1
Problem hook
6s
Open on the tension the audience already feels — not the product. Text-forward or lifestyle B-roll. No product name yet.
2
Benefit reveal
10s
Introduce the product with a clear shot of the packaging or app UI. State the primary benefit in one sentence. Narrated or captioned.
3
Proof or reassurance
8s
One piece of social proof or a credential — a customer quote, a certification, an ingredient callout. Keeps the claim grounded.
4
CTA close
6s
Clean logo lockup and one direct CTA — a URL, an offer, or a channel handle. Calm finish; no hard sell.

Customize

Make it yours

Duration

Shorten for paid social, extend for YouTube pre-roll.

15s30s60s

Narration

AI voiceover works for most placements; captions-only for muted feed autoplay.

AI voiceoverCaptions + ambient musicNo audio

Visual style

Match the visual energy to your brand position.

Realistic lifestyleMinimalist cleanUGC native feel

Aspect ratio

Pick the format for the channel you're running on.

16:9 YouTube9:16 Reels and Shorts1:1 feed ad

Variations

Common variations

15-second social cut

Drop the proof beat and cut the benefit reveal to a single line. Built for TikTok, Reels, and Shorts where under 10 seconds gets the first impression.

tweak

Shorten to 15 seconds. Keep the hook and benefit reveal only. End on the CTA. No proof beat.

UGC-style native ad

Strip the polished aesthetic. First-person narration, hand-held feel, no formal logo card — looks like content, not an ad.

tweak

Style as UGC native. First-person narration from the user's perspective. Hand-held aesthetic. No formal logo card at the end.

Mindfulness and calm tone

For stress-relief, meditation, or mental wellness products. Slow pacing, minimal cuts, soft voiceover, no urgency.

tweak

Pacing: slow and deliberate. Narration: soft, calm — pause-breathe-clarity message. No urgency. Minimalist visuals and ambient sound only.

Instagram feed vertical

The same 30-second cut reframed 9:16 with centered text overlays and square-safe crop on the product.

tweak

Switch to 9:16 vertical. Center all text overlays. Crop product shots to the active subject; no dead edge space.

How it works

Open the template

Click "Use this template" — the prompt loads into the ngram editor with every slot bracketed and ready to fill.

instant

Fill the slots

Replace the brackets with your product name, the benefit, the hook, and your CTA. Attach a product URL if you have one — ngram pulls the visuals and copy from the page.

1-2 min