PMM Sales Enablement
Sales enablement content that reps actually use
Your battlecards are great. Sales still ignores them. Turn your enablement into 60-second videos reps drop into deals, not documents that collect dust in a content library.
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"I spent 35 hours on that launch kit. The average view time was 43 seconds."
“”
You're a product marketing manager at a B2B SaaS company.
Sales enablement consumes 45% of your time.
You build battlecards, one-pagers, pitch decks, and objection-handling guides.
You upload everything to the content library and announce it in Slack.
Then you check the analytics.
The average view rate is 18%.
Average time spent per document: 43 seconds.
Your top AE tells you the materials are too long.
Your mid-market reps say they can never find the right asset during a live call.
So they improvise.
They pull numbers from memory, fumble through competitive objections, and send generic follow-up emails with PDF attachments that prospects never open.
18% average view rate on launch kits you spent 35 hours building, because reps want the three-bullet version, not the comprehensive guide
Reps improvise anyway They pull numbers from memory on calls because finding the right PDF mid-conversation feels impossible
72% of buyers prefer video for learning about products, but most PMM teams can only afford to produce one or two sales videos per quarter
Outdated before the next sprint Every product release makes your last competitive comparison a liability, and agencies take weeks to update
Every unused sales asset is budget, expertise, and competitive advantage that never reached a single prospect.
From "check the content library" to "let me send you this 60-second video"
The Old Way
Before ngram
The ngram Way
After ngram
You just shipped a new competitive battlecard. It's comprehensive: feature comparisons, pricing, objection handling, win themes. You uploaded it to the sales portal. You posted in the sales Slack channel. You even ran a 30-minute enablement session.
Same competitive scenario. But this time you also created a 60-second comparison video using ngram. Your rep shares a link during the call: "Let me send you a quick side-by-side." The prospect watches your product versus the competitor with smart zooms, clear callouts, and branded visuals.
A week later, your top AE is on a call. The prospect mentions your main competitor. The rep stumbles through a response from memory. They promise to follow up with more information. The follow-up email has the battlecard PDF attached. The prospect never opens it. Their CTO never sees your differentiation.
The prospect watches it twice, then forwards the link to their CTO and VP of Engineering. Your competitive positioning reaches the buying committee without your rep scheduling a single additional meeting. The deal moves forward because decision-makers saw the differentiation firsthand.
Your content was good. The format was wrong. PDFs don't get shared in deals. PDFs don't get forwarded to buying committees. The enablement existed, but it never reached the person making the decision.
That video took you 30 minutes to create. It gets reused in every competitive deal for the next quarter. When your product ships a new feature that changes the comparison, you update it in an hour. Your sales team starts requesting more video content because this time, it actually works.
The Numbers Don't Lie
Sales adoption
18% view rate on documents
Video assets shared in 80%+ of deals
Prospect engagement
PDFs attached but never opened
Videos watched and forwarded to buying committee
Time to create
35 hours per launch kit
30 minutes per video asset
Content freshness
Stale within one product release
Updated in under an hour
Video sales assets from content you already have
ngram transforms your existing battlecards, pitch decks, and product knowledge into video content that reps share in deals and prospects actually consume.
1
Record product walkthroughs for sales
Create the videos your sales team needs: product demos for specific personas, competitive comparisons, objection-handling clips. Record a rough walkthrough once, ngram polishes it with smart zooms, captions, and branded styling. One video replaces dozens of repetitive sales conversations.
2
Or convert existing content to video
Take your battlecards, pitch decks, and one-pagers. Paste them into ngram and it transforms them into video format with professional narration and visuals. Your existing content investments become shareable video assets without starting from scratch.
Most popular
Either way, your enablement gets used. Reps share video links. Prospects watch and forward. Deals close faster.
What changes when pmm sales enablement take minutes
Content reps actually share in deals
Video is easier to share than documents are to read. When reps can drop a link instead of attaching a PDF and hoping the prospect reads page 4, they actually use your content. Adoption shifts from 18% view rates to assets used in the majority of competitive deals.
Reach the buying committee you'll never meet
Your rep can't be in every conversation. But your video can. Prospects forward videos to stakeholders who would never open a PDF attachment. Your competitive positioning reaches the CTO, the VP, the budget holder, all without scheduling another meeting.
68% win rate on PMM-enabled deals
Deals with competitive intelligence from PMMs close at a 68% win rate, compared to 41% without it. Video makes that intelligence accessible. When reps can actually deliver your positioning in a format prospects consume, your research translates to closed revenue.
Cover every scenario, not just the big ones
When sales enablement videos take 30 minutes instead of 4 weeks, you stop rationing. Build persona-specific demos, competitor-specific comparisons, and objection-specific clips. When the product changes, update the video before the next sales call.
Raw recording → polished video in 3 steps
1
Drop in your sales content
30 secondsPaste a battlecard, upload a pitch deck, or record a rough product walkthrough. Existing content, messy recordings, competitor notes - ngram works with whatever you have.
2
Review the sales narrative
2 minutesngram builds a video script with smart zooms, captions, and branded styling. Review the storyboard, adjust the messaging, and approve before rendering.
3
Share with sales
instantExport your polished enablement video and share the link with your sales team. When products or positioning change, update any section in under an hour.
Built for pmm sales enablement, specifically
Script & Storyboard Generation
Turn your battlecard into a video narrative in seconds
Paste your competitive one-pager, pitch deck, or objection-handling guide. ngram extracts the key points and builds a structured video script with a clear flow: problem, differentiation, proof, next step. Review and edit the storyboard before anything renders, so your messaging stays precise.
Learn more1
Smart Zoom
Every click in your demo gets a cinematic close-up
When you record a product walkthrough for sales, ngram automatically zooms into key interactions and UI elements. Prospects see exactly what differentiates your product without you manually editing a single frame. Your competitive demos look polished enough for enterprise deals.
Learn more2
Brand Kit
Every sales video looks like it came from a production team
Your logo, colors, fonts, intro, and outro applied automatically to every enablement video. Whether you create one video or fifty, they all look consistent and professional. Reps feel confident sharing them because they look official, not scrappy.
Learn more3
Auto Captions
Your message lands whether prospects watch with sound or without
Prospects watch sales videos in open offices, on mobile between meetings, in conference rooms with the volume off. Accurate captions ensure your competitive positioning and value props come through in every viewing context. No detail gets lost to a muted speaker.
Learn more4
Auto-Cut
Your rough walkthrough becomes a tight sales asset automatically
Record your product walkthrough with all the mistakes, pauses, and restarts you need. ngram removes dead air, filler words, and false starts automatically. Your 8-minute ramble becomes a focused 90-second enablement clip that reps can share without hesitation.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
PDF Battlecards & Decks | Agency-Produced Videos | ngram | |
|---|---|---|---|
| Time to create | 35 hours per launch kit | 4-6 weeks per video | 30 minutes |
| Sales adoption rate | 18% average view rate | High (but limited quantity) | High (unlimited quantity) |
| Cost per asset | Staff time only | $3,000-$5,000 per video | Subscription (unlimited) |
| Time to update | Hours + re-distribution | Weeks + revision fees | Under 1 hour |
| Scenario coverage | Many (but unused) | 1-2 key scenarios | Every persona and competitor |
Ready?
Stop creating content that
sales ignores
Build sales enablement videos in 30 minutes. Content reps actually share in deals. Enablement that reaches the buying committee, not content that sits in a portal.
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