PMM Sales Enablement

Sales enablement content that reps actually use

You create great sales content. Sales ignores it. Build video assets that get shared in deals, not buried in folders. Make your enablement impossible to skip.

Try example prompts

"93% of PMMs create sales content. 50% of it generates zero engagement."

“

You're a product marketing manager.
Sales enablement is now 45% of your focus, up from 29% last year.
You create battlecards, one-pagers, pitch decks, competitive guides.
You upload them to the content library.
You announce them in Slack.
Then they sit there.

50% of all prospect engagement comes from just 10% of sales enablement content.
The other 90% is unused.
Your sales team says they want content, then ignores what you create.
They improvise on calls, send generic follow-ups, and lose deals they should win.

”

50% of prospect engagement comes from just 10% of enablement content

93.7% of PMMs create sales content, but adoption remains low

49% higher win rate for organizations with effective sales enablement

343% increase in sales enablement adoption over 5 years

Every unused sales asset is enablement that never enabled anything.

From "check the content library" to "I'll send you this video"

The Old Way

Before ngram

  • You just shipped a new competitive battlecard. It's comprehensive: feature comparisons, pricing, objection handling, win themes. You uploaded it to the sales portal. You posted in the sales Slack channel.
  • A week later, your top AE is on a call. The prospect mentions your main competitor. The rep stumbles through a response from memory. They promise to follow up with more information. The follow-up email has the battlecard PDF attached. The prospect never opens it.
  • Your content was good. The format was wrong. PDFs don't get shared in deals. PDFs don't get forwarded to buying committees. The enablement existed but never reached the prospect.
The ngram Way

After ngram

  • Same competitive scenario. But this time you also created a 60-second comparison video. The rep shares their screen during the call: "Let me show you a quick comparison." The prospect sees your product versus the competitor side by side.
  • The follow-up email includes the video link. The prospect watches it twice, then forwards it to their CTO. The buying committee sees your differentiation without your rep having to be in the room.
  • The video took you 30 minutes to create. It gets used in 80% of competitive deals. Your sales team actually asks you for more video content.
The Numbers Don't Lie

Sales adoption

10% of content gets used
Video assets used in 80%+ of deals

Prospect engagement

PDFs rarely opened
Videos watched and forwarded

Time to create

Hours for documents
30 minutes for video

Deal influence

Content stays in sales portal
Content reaches buying committee

Video sales assets from your existing enablement

Ngram transforms your sales knowledge into video content that reps share in deals and prospects actually consume.

1

Record product walkthroughs for sales

Create the videos your sales team needs: product demos for specific personas, competitive comparisons, objection-handling clips. Record once, Ngram polishes it, sales uses it in every relevant deal. One video replaces repetitive sales conversations.

2

Or convert existing content to video

Take your battlecards, pitch decks, and one-pagers. Ngram transforms them into video format with professional narration and visuals. Your existing content investments become shareable video assets without starting from scratch.

Most popular

Either way, your enablement gets used. Sales shares video. Prospects watch video. Deals close faster.

What changes when pmm sales enablement take minutes

Content sales actually uses

Video is easier to share than documents are to read. When reps can drop a link instead of finding a PDF and hoping the prospect reads it, they actually use your content. Adoption goes from 10% to 80%+.

Reach the buying committee

Your rep can't be in every conversation. But your video can. Prospects forward videos to stakeholders. Your value prop reaches decision-makers you'll never meet. Video scales your sales message beyond the direct contact.

49% higher win rates

Organizations with effective sales enablement see 49% more wins on forecasted deals. Video enablement is effective enablement because it actually gets used. Your content investment translates to closed deals.

Create faster, update faster

When sales enablement videos take 30 minutes instead of weeks, you can create content for specific scenarios, personas, and competitors. When products change, update the video in an hour. Your enablement is always current.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for pmm sales enablement, specifically

Smart Zoom

Highlight what matters to prospects

Automatic zoom on key product features and UI elements. Your sales videos focus attention on the value that closes deals. Prospects see exactly what they need to see.

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1

Split Screen

Side-by-side comparisons

Show your product versus competitors in the same frame. Competitive positioning becomes visual and obvious. Reps don't have to explain the difference when prospects can see it.

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2

Auto Captions

Land the message everywhere

Prospects watch in offices, on mobile, in meetings. Accurate captions ensure your sales message lands with or without sound. Your enablement works in every viewing context.

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3

Brand Kit

Professional and on-brand

Your colors, logo, and visual style applied automatically. Every sales video looks official and builds credibility. Consistent branding across all enablement content.

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4

Easy Sharing

One click to use in deals

Share via link, embed in emails, drop in CRM. No file size limits or download friction. When sharing is easy, sales actually shares. Your enablement reaches prospects.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram

Sales adoptionHigh (easy to share)
Prospect engagementWatched and forwarded
Time to create30 minutes
CoverageEvery scenario
Cost per assetSubscription (unlimited)

PDF Battlecards & Decks

Sales adoptionLow (requires reading)
Prospect engagementRarely opened
Time to createHours per document
CoverageMany scenarios
Cost per assetStaff time

Agency Sales Videos

Sales adoptionModerate (but limited quantity)
Prospect engagementWatched (when available)
Time to create4-6 weeks per video
CoverageMajor scenarios only
Cost per asset$3,000-$5,000
Ready?

Stop creating content that
sales ignores

Create sales enablement videos in 30 minutes. Build content reps actually share. Enable 49% more wins with video that reaches prospects.

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