Competitive Comparison Video

Competitive videos that win more deals

Turn your battle cards into videos sales actually use. Show why you win against competitors. Help prospects choose you without reading a 20-page comparison doc.

Try example prompts

"68% of our deals are competitive. Our battle cards are 15 pages of text nobody reads."

“

Every deal is competitive now.
68% of sales opportunities involve head-to-head competition.
Your reps need to articulate why you win, fast.
But what do they have to work with?

Battle cards.
Dense PDFs full of feature matrices and positioning statements.
86% of competitive intelligence teams create them.
But when a prospect asks "why should I choose you over Competitor X?" your rep isn't going to pull out a 15-page document.

”

68% of sales opportunities involve competitive evaluation

86% of CI teams create battle cards that reps rarely use

59% of B2B buyers prefer video when evaluating solutions

74% of marketers say video converts better than other content

Every deal lost to inconsistent competitive messaging is revenue your battle cards couldn't save.

From "let me find that battle card" to "watch this 90-second video"

The Old Way

Before ngram

  • Your rep is on a call. The prospect mentions they're also evaluating Competitor X. Your rep knows you win on three key dimensions, but struggles to articulate them clearly on the spot.
  • They promise to send comparison materials after the call. They dig through the shared drive, find a 20-page battle card from six months ago. They send it anyway. The prospect downloads it, skims the first page, closes it.
  • A week later, you lose the deal. The competitor's rep had a crisp, clear comparison video. They sent it in the chat during the call. The prospect watched it. The competitor's story stuck.
The ngram Way

After ngram

  • Same call. Same competitor mention. But now your rep drops a 90-second comparison video in the chat: "This shows exactly why customers choose us over Competitor X."
  • The prospect watches it while your rep talks through it. Clean visuals, clear differentiators, real customer proof points. They get it in 90 seconds instead of never reading 20 pages.
  • Your competitive positioning is consistent across every rep, every deal. When the competitive landscape shifts, you update the video in 15 minutes. Your win rate against key competitors climbs because your story actually gets told.
The Numbers Don't Lie

Time to consume

20+ page PDF (never read)
90-second video (actually watched)

Rep consistency

Everyone tells different story
Same messaging every time

Time to create/update

Weeks for approval and design
Under 30 minutes

Prospect engagement

PDF downloaded, never opened
Video watched and remembered

Video battle cards from your competitive intel

Ngram transforms your battle cards and competitive research into polished comparison videos that sales teams actually use and prospects actually watch.

1

Record your competitive positioning

Walk through your key differentiators while recording your screen with comparison visuals. Ngram polishes it into a professional video with clean transitions, captions, and brand styling. Update any section when competitors change, without re-creating the whole video.

2

Or convert your battle cards to video

Paste your existing battle card content. Ngram writes a video script, generates comparison visuals, and produces a complete video with AI voiceover. Turn static competitive intelligence into dynamic content without recording anything.

Most popular

Either way, your competitive positioning finally gets used. Reps send it. Prospects watch it. Your differentiation actually lands.

What changes when competitive comparison video take minutes

Consistent competitive messaging across every deal

Every rep tells the same story. No more improvised competitive positioning that varies by person. Your carefully crafted differentiation lands the same way in every conversation.

82% more persuasive than text

Video convinces where text fails. 82% of consumers have been convinced to buy after watching a video. When prospects watch your competitive comparison, your differentiation sticks.

Update in minutes when competitors change

Competitor launches a new feature? Update your comparison video in 15 minutes. No waiting for design, no approval queues. Your competitive content stays current.

Arm sales with content they actually use

Nobody uses 20-page battle cards. Everyone uses 90-second videos. Give your sales team competitive content in a format that works for how deals actually happen.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for competitive comparison video, specifically

Side-by-Side Layouts

Clear visual comparisons

Show your product versus competitors in professional split-screen layouts. Feature matrices, pricing comparisons, and capability grids rendered visually for instant comprehension.

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1

Auto Captions

Land your points on mute

Prospects often watch comparison videos in meetings or open offices. Accurate, styled captions ensure your competitive messaging lands whether they tap unmute or not.

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2

Brand Kit

Professional across every comparison

Your colors, logo, and visual style applied to every competitive video. Build credibility with consistent, polished content that looks intentional, not improvised.

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3

Auto-Cut

Tight videos that hold attention

Automatically removes pauses, filler words, and slow moments. Your 3-minute recording becomes a punchy 90-second comparison that respects prospect time.

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4

Section Updates

Change one part without redoing everything

When a competitor updates their pricing or launches a feature, update just that section. Swap in new content without re-recording the entire video.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram

Time to createUnder 30 minutes
Time to update15 minutes
Sales team usageActually sent to prospects
Prospect engagementWatched and remembered
Cost per competitorIncluded

Static Battle Cards

Time to create2-4 hours writing
Time to updateHours of rewriting
Sales team usageRarely referenced
Prospect engagementDownloaded, never read
Cost per competitorStaff time only

Custom Video Production

Time to create2-4 weeks
Time to updateStart over (weeks)
Sales team usageUsed but outdated
Prospect engagementWatched once
Cost per competitor$3,000-$10,000
Ready?

Stop losing deals to
better storytellers

Turn your battle cards into videos sales teams use. Create comparison content in 30 minutes. Win more competitive deals with messaging that actually lands.

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