Turn release notes into videos people actually watch
Paste your changelog, feature doc, or product URL. Get a polished announcement video with motion graphics, captions, and your branding. Ready to share in minutes, not weeks.
Try example prompts
"We shipped a huge feature. Three people noticed."
You spent months building something your users actually asked for.
The release goes out.
You publish the changelog.
You send an email.
Crickets.
Under 5% of users actually read changelog emails
$2,000-$4,000 agency cost per announcement video
3-8 weeks typical production timeline
Shipped already by the time the video is done
Every silent launch is adoption you never recovered.
From "check the changelog" to "did you see the video?"
Before ngram
- Engineering ships the feature Thursday. Marketing scrambles to write something by Monday. The email goes out with a wall of text and two screenshots that don't quite show the value.
- Open rate: 22%. Click rate: 3%. Feature adoption after 30 days: barely moved the needle.
- Your PM asks why users aren't finding the new workflow. Your CEO asks why the launch felt so quiet. You don't have a good answer.
After ngram
- Engineering ships Thursday. You paste the feature doc into Ngram. Twenty minutes later: a 45-second video that shows the problem, reveals the solution, and ends with a clear call to action. Motion graphics. Captions for silent autoplay. Your brand colors and logo throughout.
- You embed it in the email, post it on LinkedIn, and add it to your in-app changelog. Engagement triples. Users actually try the feature. Your CEO shares the LinkedIn post.
- Next sprint, the team asks when they can see the video for their feature.
Time to create
Cost per video
Time to iterate
Launch timing
Announcement videos from your existing docs
Ngram transforms your release notes, feature docs, or product pages into announcement videos that actually drive adoption.
Start from text or docs
Paste your changelog, PRD, or feature description. Ngram writes a script optimized for video, plans the visual sequence, and generates motion graphics that make abstract features concrete. Review the storyboard, tweak the messaging, then export.
Or start from a screen recording
Record a quick walkthrough of the new feature. Ngram cuts the dead air, adds zooms on key interactions, overlays captions, and wraps it in branded intros and outros. Turn a rough capture into a polished announcement without touching an editor.
Either way, your announcement looks intentional. Not like you threw something together at the last minute.
What changes when feature announcement video take minutes
Every feature gets its moment
When announcement videos take 30 minutes instead of 3 weeks, you stop reserving video for major launches. Bug fixes, UX improvements, and small features all get the visibility they deserve.
Adoption actually happens
Video announcements see 3x higher engagement than text-only emails. Users who watch feature videos are significantly more likely to try the feature within 7 days. Your work gets used, not ignored.
Ship video with the feature
No more waiting weeks for an agency. Your announcement video is ready when the feature is. Capture launch momentum instead of chasing it.
One video, every channel
Export in 16:9 for YouTube and email, 1:1 for LinkedIn feed, 9:16 for Stories. Same message, optimized for everywhere your users actually pay attention.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for feature announcement video, specifically
Script & Storyboard Generation
Turn dry release notes into compelling narratives
Ngram reads your feature doc and writes a script that leads with the user benefit, shows the problem, reveals the solution, and ends with a clear CTA. You approve the structure before any visuals are generated.
Learn moreMotion Graphics
Make abstract features visually concrete
Automatically generated animations, text reveals, and transitions that make your announcement feel produced. No motion design skills required. Your feature looks like a big deal because it is one.
Learn moreBrand Kit
Every announcement looks unmistakably yours
Your logo, colors, fonts, and intro/outro are applied automatically. Whether marketing or product ships the video, it looks like it came from the same team.
Learn moreAuto Captions
Reach users scrolling on mute
Most social feeds autoplay without sound. Ngram generates accurate, styled captions so your message lands even when users never tap to unmute.
Learn moreMulti-Format Export
One video, optimized for every channel
Export landscape for email and web, square for LinkedIn feed, vertical for Stories and Reels. Resize and reformat in clicks, not hours.
Learn moreThe old way vs. the ngram way
Ngram
Text-Only Announcement
Agency Video
Your next feature deserves
more than a changelog
Stop letting great features go unnoticed. Turn your release notes into announcement videos that drive real adoption.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.