PMM Feature Announcement
Ship 20 features a quarter. Market all of them.
Turn screen recordings or release notes into polished feature announcement videos in 30 minutes. No editor, no agency, no backlog. Your marketing velocity finally matches your product velocity.
Trusted by teams at
"We shipped 14 features last quarter. Marketing covered three of them."
“”
You're a product marketing manager at a SaaS company shipping constantly.
Every sprint delivers new features, improvements, and integrations.
Each one is a chance to re-engage users, give sales fresh ammunition, and remind the market you're moving fast.
But turning each release into a feature announcement video feels impossible at your current pace.
Here's what actually happens: engineering ships a feature on Thursday.
You write a changelog bullet, draft an email paragraph, maybe update a help doc.
You know a 60-second walkthrough video would drive 3-5x higher feature adoption than that email.
But creating one means briefing a designer, recording a walkthrough, cutting footage in Premiere, adding captions, and exporting for three platforms.
Budget gatekeeper Every video needs a vendor, a brief, a scope call, and finance approval before work even starts
3-5x adoption gap In-app video announcements drive 3-5x higher feature adoption than email text, but most teams can't produce them
Stale before it ships By the time the agency delivers the announcement video, you've already changed the UI or the positioning
Only the big launches get video The 80% of features that aren't flagship releases get a changelog line and disappear into the noise
Every feature that launches without video is differentiation your market never sees.
From "check the changelog" to "did you see the video?"
The Old Way
Before ngram
The ngram Way
After ngram
Your team shipped a workflow automation feature last Tuesday. It took the engineering team six weeks to build. You wrote a 200-word blog post, added a bullet to the changelog, and mentioned it in the newsletter between two other updates. Open rate: 22%. Click rate on the feature link: 1.4%. Three users tried it in the first week.
Same feature ships on Tuesday. You spend 30 minutes recording a quick walkthrough and dropping it into ngram. By lunch, you have a polished 55-second announcement with smart zooms on every click, auto-generated captions, and your brand intro. You didn't touch a timeline editor.
You know a 60-second video showing the feature in action would perform better. Videos under a minute average a 50% engagement rate. But your designer is swamped with the product launch next month. The freelance editor you used last quarter charged $3,500 and took 11 days. So the feature that could reduce churn sits undiscovered in a submenu.
You post the video on LinkedIn. Engagement is 3x your text-only posts. You embed it in the in-app changelog modal. Users actually watch it and try the feature the same day. Sales asks you to send them the link because a prospect just mentioned a competitor's version on a call.
Meanwhile, your competitor posted a slick 45-second video on LinkedIn for a feature half as useful. It got 14,000 impressions and 340 reactions. Their product didn't get better. Their marketing did.
By Friday you've already done the same for a smaller UX improvement. Two feature announcement videos in one week. Your CPO sends a Slack message: "How are we producing this much content?" Your product marketing finally operates at product speed.
The Numbers Don't Lie
Time to create
13 days average (traditional)
30 minutes
Cost per video
$3,000-$5,000 (freelancer/agency)
Included in subscription
Feature coverage
Top 3 launches per quarter
Every significant release
Feature adoption lift
1-2% click rate (email text)
3-5x higher with video
Announcement videos from what you already have
ngram transforms your raw feature recordings or release notes into polished announcement videos that drive adoption across every channel your audience uses.
1
Record the feature in action
Walk through the new feature, mistakes and all. ngram auto-cuts dead air, adds smart zooms on key interactions, overlays captions, and applies your brand kit. You review a storyboard, tweak the script if needed, and export. Ship feature announcement videos as fast as you ship features.
2
Or paste your release notes
Drop in your feature brief, PRD, or changelog text. ngram writes an announcement script, generates screen visuals with motion graphics, and produces a complete video with professional voiceover. Turn documentation into marketing content without recording a single screen.
Most popular
Either way, your features get the marketing they earned. Video for every release. Visibility that matches your velocity.
What changes when pmm feature announcement take minutes
Marketing velocity matches product velocity
When feature announcement videos take 30 minutes instead of 13 days, you stop triaging which releases "deserve" marketing. Every significant feature gets video coverage. Your audience sees a product that moves fast, because it does.
3-5x higher feature adoption
In-app video announcements drive 3-5x more feature trials than email text alone. Users see the feature working, understand it immediately, and try it in the same session. Video turns announcements into activation events.
Every channel from one recording
Export your announcement as a 9:16 Reel, a 1:1 LinkedIn post, a 16:9 embed for your changelog, and a GIF for Slack. One recording becomes five distribution assets without re-editing anything.
Consistent cadence builds market trust
Regular video updates signal a product that's alive and improving. Prospects choose companies that communicate momentum. When you announce weekly with video, your release cadence becomes a competitive moat.
Raw recording → polished video in 3 steps
1
Record or paste your feature update
30 secondsScreen-record the new feature in action, or drop in your release notes and feature brief. Rough footage, wrong clicks, dead air - all fine. ngram works with whatever you have.
2
Review the AI-edited announcement
2 minutesngram auto-cuts dead air, adds smart zooms on key interactions, generates captions, and applies your brand kit. Review the storyboard and tweak the script before rendering.
3
Export and distribute everywhere
instantDownload in formats optimized for LinkedIn, in-app changelog, email, and social. Update any section in under 5 minutes when the feature UI changes.
Built for pmm feature announcement, specifically
Smart Zoom
Every new UI element gets a cinematic close-up
When you're announcing a feature, viewers need to see exactly what changed. ngram detects your clicks and interactions, then auto-zooms so the new button, menu, or workflow step fills the screen. No manual keyframing. Viewers never miss what's new.
Learn more1
Brand Kit
On-brand intros and outros on every announcement
Your logo, colors, fonts, and visual style applied automatically to every feature announcement video. Whether you ship 3 videos or 30 this quarter, each one looks like it came from a production team. Brand recognition compounds with every release.
Learn more2
Auto Captions
Land your message on muted LinkedIn feeds
75% of mobile users watch video on mute. Accurate, styled captions ensure your feature announcement lands whether viewers tap unmute or not. Critical for social distribution where silent autoplay is the default.
Learn more3
Auto-Cut
Tight, punchy announcements under 60 seconds
Automatically removes pauses, hesitations, and slow moments from your recording. Your announcement stays focused and respects viewer attention spans. Videos under a minute average 50% engagement rates, so every second counts.
Learn more4
Multi-Format Export
One recording, five distribution channels
Export your announcement optimized for LinkedIn (16:9), Instagram Reels (9:16), Twitter feed (1:1), in-app changelog, and email embed. One feature recording becomes content for everywhere your users and prospects pay attention.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text-Only Announcements | Agency/Freelancer Video | ngram | |
|---|---|---|---|
| Time to first video | N/A (no video) | 5-14 days | 30 minutes |
| Cost per announcement | Staff time only | $3,000-$5,000 | Included in plan |
| Release coverage | Most releases (text) | 2-3 major launches/quarter | Every significant release |
| Feature adoption lift | Baseline | High (when delivered on time) | 3-5x over text |
| Time to update after UI change | Minutes (rewrite text) | Days + revision fees | Under 5 minutes |
Ready?
Stop letting great features
launch in silence
Create feature announcement videos in 30 minutes. Market every release with video that drives adoption. Give your product the visibility it earned.
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