PMM Feature Announcement

Feature announcements that cut through the noise

Your product ships constantly. Your market needs to know. Create feature announcement videos that generate excitement, drive adoption, and keep your brand top of mind.

Try example prompts

"We ship 20 features a quarter. Nobody knows about any of them."

“

You're a product marketing manager.
Your engineering team ships constantly.
New features, improvements, integrations.
Each one is an opportunity to engage your market, drive upgrades, and stay ahead of competitors.

But turning every feature into marketing content is a full-time job.
You can't create polished videos for 20 releases per quarter.
So you default to blog posts, changelog updates, and email bullets.
Text-based announcements that get skimmed or ignored.

”

37% of SaaS marketers struggle to provide engaging visual content consistently

44% of consumers prefer short-form video to learn about products

2.5x more engaging: short-form video vs. long-form content

87% of marketers report increased sales from video

Every unmarketed feature is differentiation your market never sees.

From "check out our changelog" to "watch what's new"

The Old Way

Before ngram

  • Your team shipped a major feature last week. You wrote a blog post, added it to the changelog, mentioned it in the newsletter. Engagement: mediocre. Most users didn't notice. The feature that took three months to build got three days of attention.
  • You know a video would perform better. Video posts get 2.21% engagement versus 1.16% for static content. But creating polished video for every feature isn't realistic with your current workflow.
  • So you save video for the big launches. The features that ship in between get text announcements that disappear into the noise. Your product improves faster than your market realizes.
The ngram Way

After ngram

  • Same feature ships. But this time you spend 30 minutes creating a 60-second announcement video. You show the feature in action, explain why it matters, and include a clear call to action.
  • You post it on LinkedIn. Engagement is 3x your text posts. You add it to the in-app changelog. Users actually watch it. You send it to the sales team. They start mentioning it on calls.
  • The feature gets the visibility it deserves. Users discover it. Prospects see your momentum. Your product marketing finally matches your product velocity.
The Numbers Don't Lie

Social engagement

1.16% (static posts)
2.21%+ with video

Time to create

Hours per video (if at all)
30 minutes

Feature awareness

Low (text gets skimmed)
High (video gets watched)

Marketing velocity

Can't keep up with product
Video for every release

Announcement videos from your product footage

Ngram transforms your feature recordings into polished announcement videos that generate excitement and drive adoption across every channel.

1

Record the feature in action

Show the feature working. Walk through the key workflow, highlight what's new, explain why it matters. Ngram polishes it into a professional announcement with smooth zooms, captions, and brand styling. Ship announcement videos as fast as you ship features.

2

Or generate from your release notes

Paste your feature brief or release notes. Ngram writes an announcement script, generates screen visuals, and produces a complete video with professional voiceover. Turn documentation into marketing content without recording anything.

Most popular

Either way, your features get the marketing they deserve. Video for every release. Visibility that matches your velocity.

What changes when pmm feature announcement take minutes

2x engagement over static content

Video outperforms text consistently. 81% of consumers want more short-form video from brands. When you announce with video, people actually pay attention. Your features get the visibility they deserve.

Marketing velocity matches product velocity

When announcement videos take 30 minutes instead of days, you can market every release. Your audience sees constant momentum. Competitors who ship less can't keep up with your visibility.

Drive upgrades and adoption

Feature announcements aren't just awareness. They drive action. Show users what's new. Give prospects reasons to convert. Clear video CTAs turn announcements into pipeline.

Consistent cadence builds trust

Regular video updates signal a product that's alive and improving. Users trust companies that communicate consistently. Your announcement cadence becomes a competitive advantage.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for pmm feature announcement, specifically

Smart Zoom

Highlight what's new automatically

Automatic zoom on new UI elements and key interactions. Viewers see exactly what changed without hunting for it. Every new feature is unmissable.

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1

Auto Captions

Land your message on silent scroll

85% of social video is watched without sound. Accurate, styled captions ensure your announcement lands whether viewers tap unmute or not.

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2

Brand Kit

On-brand across every announcement

Your colors, logo, and visual style applied automatically. Build brand recognition with consistent presentation. Every video looks official.

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3

Multi-Format Export

Every channel from one video

Export for LinkedIn, Twitter, Instagram, YouTube, and in-app notifications. One announcement becomes optimized content for everywhere your audience is.

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4

Auto-Cut

Punchy videos that hold attention

Automatically removes pauses and slow moments. Your announcement is tight, focused, and respects viewer time. Under 60 seconds for maximum impact.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram

Engagement rate2.21%+
Time to create30 minutes
Coverage of releasesEvery significant release
Cost per videoSubscription (unlimited)
Announcement velocityMatches or exceeds product

Text-Only Announcements

Engagement rate1.16% average
Time to create1-2 hours writing
Coverage of releasesMost releases
Cost per videoStaff time only
Announcement velocityMatches product

Agency-Produced Videos

Engagement rate2.21%+ (when ready)
Time to create2-4 weeks
Coverage of releasesMajor launches only
Cost per video$2,000-$5,000
Announcement velocityFalls behind
Ready?

Stop letting great features
launch in silence

Create feature announcement videos in 30 minutes. Market every release with video. Give your product the visibility it deserves.

Explore More Use Cases

Discover more ways ngram can help you create professional videos.

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