PMM Competitive Content
Win more competitive deals in minutes not months
Your battlecards collect dust. Your sales reps wing competitive questions. Turn your competitive intelligence into video content reps actually share and prospects actually watch. No agency. No production cycle.
Trusted by teams at
"Sales said the battlecards were helpful. Nobody had opened them in weeks."
“”
You're a product marketing manager at a B2B SaaS company.
You spend 30-40 hours per quarter researching competitors, documenting differentiators, and building battlecards.
You distribute competitive content to your sales team.
Then you watch win rates stay flat.
Here's what actually happens: a rep is on a call.
The prospect mentions a competitor.
The rep vaguely remembers a battlecard exists somewhere in the content library.
They fumble through a few talking points, promise to follow up, then attach a PDF to a post-call email.
The prospect never opens it.
The competitor's rep, who could articulate the difference live, wins the deal.
Follow-up graveyard Reps promise to follow up with a PDF attachment. Prospects never open it. The competitive intelligence dies in an inbox.
71% of sales reps research competitors on their own because they don't trust the battlecard is current
Stale in 30 days Competitors ship features faster than you can update documents. Your battlecard reflects last quarter's reality.
The silent committee Buying committees have 6-10 stakeholders. Your rep only talks to one. The rest never see your competitive positioning.
Companies with structured competitive content see 23% higher win rates. Yours is structured. It's just trapped in a PDF nobody opens.
From "let me find the battlecard" to "let me show you the difference"
The Old Way
Before ngram
The ngram Way
After ngram
Your sales rep is on a discovery call. The prospect says "we're also evaluating Competitor X." Your rep pauses. They vaguely recall a battlecard from last quarter's enablement session. They mention two differentiators but stumble on the specifics. The prospect looks unconvinced.
Same call. Same competitive question. But this time your rep says: "Great question. Let me show you a quick side-by-side." They share a 60-second video showing your product handling the exact workflow the prospect cares about, right next to how the competitor handles it.
After the call, the rep sends a follow-up email with a 6-page PDF attached. The prospect doesn't download it. Their buying committee never sees it. Two weeks later, the deal goes to the competitor whose rep showed a 90-second comparison video during the call.
The prospect sees the difference instead of hearing about it. The video goes in the follow-up email. The prospect watches it twice, then forwards it to their VP and two other stakeholders. Your competitive positioning reaches the entire buying committee without your rep scheduling a single extra call.
You check the competitive content analytics. The battlecard has 12 views this quarter across 40 reps. You spent three weeks building it. The intelligence was accurate. The format killed it.
When the competitor ships a new feature on Tuesday, you update the comparison video Wednesday morning. Thirty minutes of work. Your competitive content is never stale, and your reps never wing it again.
The Numbers Don't Lie
Time to create
30-40 hours per quarter
30 minutes
Sales rep adoption
Low (12 views across 40 reps)
High (video link in chat or email)
Time to update
Stale within 30 days
Same day
Stakeholder reach
Only the rep on the call
Entire buying committee via forwarding
Competitive videos from intelligence you already have
ngram transforms your existing competitive research into video content that sales teams actually use in deals and prospects actually forward to their buying committees.
1
Record a side-by-side comparison
Record your product and a competitor's product handling the same workflow. Show the difference visually. ngram polishes your raw side-by-side into a professional comparison video with smart zooms, callouts on key differentiators, and branded styling. One video replaces pages of battlecard text.
2
Or paste your competitive intel
Paste your existing battlecard, competitive brief, or product positioning doc. ngram generates a video script highlighting your key advantages, creates comparison visuals, and produces a shareable video with professional voiceover. The intelligence your reps won't read becomes a video they'll share on every competitive call.
Most popular
Either way, your competitive intelligence stops dying in documents and starts winning deals.
What changes when pmm competitive content take minutes
Competitive content that reaches the whole committee
Buying committees have 6-10 stakeholders. Your rep only talks to one or two. A comparison video gets forwarded internally. A PDF battlecard doesn't. Your competitive positioning influences decision-makers you'll never get on a call with.
Reps differentiate in the moment, not after the call
When a prospect mentions a competitor, your rep shares a 60-second comparison video on the spot. No fumbling for talking points. No promising to follow up. The difference is visible immediately, and deals that would have slipped close on the first call cycle.
Competitive content that never goes stale
Competitors ship constantly. When comparison videos take 30 minutes instead of weeks to create, you update the day a rival changes pricing or launches a feature. Your competitive positioning is always accurate. Reps never share outdated information.
Measure what actually influences deals
Track which competitive videos get watched, forwarded, and rewatched by prospects. Know which competitors your reps face most and which comparison content drives the highest win rates. Replace guesswork with data.
Raw recording → polished video in 3 steps
1
Drop in your competitive intel
30 secondsUpload a screen recording comparing both products, or paste your battlecard text. ngram works with whatever competitive content you already have.
2
Review the comparison narrative
2 minutesngram structures your differentiators into a clear visual story with smart zooms, callouts, and captions. Adjust the emphasis or reorder points before rendering.
3
Share with your sales team
instantExport in any format. Reps share a link during calls or paste it into follow-up emails. Update any section in under an hour when competitors change.
Built for pmm competitive content, specifically
Smart Zoom
Your advantages get the close-up they deserve
When your rep shows a competitive comparison, every click and interaction gets a cinematic close-up automatically. Differentiators that would be invisible in a live screen share become unmissable. Your product advantages are front and center without manual editing.
Learn more1
Callouts
Label every differentiator so it's impossible to miss
Add text callouts that highlight specific differentiators as they appear on screen. "3x faster than Competitor X" or "Feature they don't have" overlaid exactly where it matters. Your competitive points stick in memory because viewers see the proof and the claim simultaneously.
Learn more2
Auto Captions
Win competitive deals even on mute
Prospects watch competitive content in offices, on trains, between meetings. Accurate captions ensure your competitive messaging lands whether the sound is on or off. Your differentiation comes through in every context, every device, every situation.
Learn more3
Brand Kit
Competitive content that looks as credible as your claims
Your colors, fonts, and logo applied automatically to every comparison video. Professional-looking competitive content builds credibility. Amateur-looking comparisons undermine your claims before the viewer even processes the message.
Learn more4
Multi-Format Export
One comparison video, every format your reps need
Export the same competitive comparison in landscape for presentations, square for LinkedIn, and vertical for mobile sharing. One comparison, every format your reps and prospects need. No re-editing, no reformatting, no lost time.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
PDF Battlecards | Agency Video | ngram | |
|---|---|---|---|
| Time to first asset | 2-3 weeks to write | 4-8 weeks production | 30 minutes |
| Cost per competitor | PMM time only | $3,000-$7,000 per video | Included in subscription |
| Sales rep adoption | Low (requires memorization) | Moderate (if delivered) | High (share a link) |
| Time to update | Days to rewrite | Weeks + re-briefing | Under one hour |
| Buying committee reach | Only the rep who reads it | Forwarded sometimes | Forwarded and rewatched |
Ready?
Stop losing deals to
competitors you should beat
Your competitive intelligence is solid. The format is killing it. Turn battlecards into videos reps share on every competitive call. First comparison video takes 30 minutes.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.