PMM Competitive Content

Competitive content that wins deals

Your sales team faces competitors daily. Arm them with video battlecards, comparison demos, and competitive positioning content they'll actually use. Turn competitive intelligence into closed deals.

Try example prompts

"86% of sales teams have battlecards. Most are PDFs nobody reads."

“

You're a product marketing manager.
You spend weeks on competitive intelligence.
You research competitors, document differentiators, build battlecards.
You distribute them to sales.
Then nothing happens.

86% of competitive intelligence leaders provide battlecards to salespeople.
But battlecards are PDFs.
Sales reps don't read PDFs before calls.
They wing it.
They stumble over competitive questions.
They lose deals to competitors they should beat because they couldn't articulate the difference in the moment.

”

86% of CI leaders provide battlecards, but sales often doesn't use them

Text-based competitive content requires memorization that doesn't happen

3-4 weeks for competitive content to go stale as competitors evolve

40% of deals lost to competitors cite poor competitive positioning

Every lost competitive deal is intelligence that never made it from the document to the conversation.

From "let me check the battlecard" to "watch this comparison"

The Old Way

Before ngram

  • Your sales rep is on a call. The prospect says "we're also looking at Competitor X." Your rep vaguely remembers the battlecard. They mention a few differentiators but can't articulate them clearly. They promise to follow up with more information.
  • The follow-up email has a PDF attached. The prospect doesn't open it. They go with the competitor whose rep could articulate the difference in the moment.
  • You did the competitive research. You built the battlecard. The information existed. But it didn't make it into the conversation that mattered.
The ngram Way

After ngram

  • Same call. Same competitive question. But this time your rep says: "Great question. Let me show you a quick comparison." They share a 60-second video showing your product versus Competitor X side by side.
  • The prospect sees the difference instead of hearing about it. The video goes in the follow-up email. The prospect watches it twice and shares it with their team. They choose you because they could see the advantage, not just hear claims about it.
  • The video took you 30 minutes to create. When competitors ship new features, you update it in an hour. Your competitive content is always current.
The Numbers Don't Lie

Sales rep adoption

Low (PDFs unread)
High (video easy to share)

Prospect engagement

PDFs rarely opened
Videos watched multiple times

Competitive win rate

Struggling in comparisons
Confident differentiation

Time to update

Days to weeks
One hour

Video competitive content from your competitive intelligence

Ngram transforms your competitive research into video content that sales actually uses and prospects actually watch.

1

Record side-by-side comparisons

Show your product and competitor products handling the same workflow. Demonstrate your advantages visually. Ngram polishes your comparison into a professional video that makes differentiation obvious. One video replaces pages of battlecard text.

2

Or generate from your battlecards

Paste your existing competitive intelligence. Ngram creates a video script highlighting key differentiators, generates comparison visuals, and produces a shareable video with professional narration. Turn documents nobody reads into videos everyone watches.

Most popular

Either way, your competitive intelligence becomes competitive advantage. Sales uses it. Prospects see it. Deals close.

What changes when pmm competitive content take minutes

Arm sales with content they'll actually use

Sales reps don't read PDFs before calls. But they will share a 60-second video. Video battlecards get used because sharing a video is easier than memorizing a document. Your competitive intelligence finally makes it into deals.

Show differentiation, don't just claim it

Anyone can claim they're better. Video shows it. When prospects see your product handling a workflow better than competitors, they don't need to take your word for it. Seeing is believing.

Keep competitive content current

Competitors evolve constantly. When comparison videos take 30 minutes instead of weeks to create, you can update whenever competitors ship. Your competitive positioning is always accurate, never stale.

Videos prospects share internally

Prospects share decision-making with their teams. A comparison video gets forwarded. A PDF battlecard doesn't. Your competitive content influences stakeholders you'll never meet.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for pmm competitive content, specifically

Split Screen

Side-by-side that sells

Show your product and competitors handling the same task side by side. The comparison is visual and immediate. Viewers see the difference without you having to explain it.

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1

Smart Zoom

Highlight your advantages

Automatic zoom on the moments where your product shines. Draw attention to the features that differentiate you. Make your advantages impossible to miss.

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2

Text Overlays

Call out key differentiators

Add text callouts highlighting specific advantages as they appear on screen. Reinforce what viewers see with words that stick. Your differentiators become memorable.

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3

Auto Captions

Compete on mute

Prospects watch in offices, on commutes, in meetings. Accurate captions ensure your competitive message lands with or without sound. Your differentiation comes through in every context.

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4

Brand Kit

Look credible, not scrappy

Your colors and branding applied automatically. Competitive content that looks professional builds trust. Amateur-looking comparisons undermine the credibility of your claims.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram

Sales adoptionHigh (easy to share)
Prospect engagementWatched and shared
Time to create30 minutes
Time to updateOne hour
Cost per competitorSubscription (unlimited)

PDF Battlecards

Sales adoptionLow (requires memorization)
Prospect engagementRarely read
Time to createDays to write
Time to updateHours
Cost per competitorStaff time

Agency Comparison Videos

Sales adoptionModerate (but outdated quickly)
Prospect engagementWatched (if sent)
Time to create4-6 weeks
Time to updateWeeks (rebriefing)
Cost per competitor$3,000-$5,000
Ready?

Stop losing deals to
competitors you should beat

Create competitive comparison videos in 30 minutes. Arm sales with content they'll actually use. Turn competitive intelligence into closed deals.

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