PMM Customer Story

Customer stories that close deals 40% faster

Your customers love your product. Your prospects need to hear it from them. Turn customer success into video proof that influences buying committees and accelerates decisions.

Try example prompts

"78% of PMMs say case studies are their most effective sales asset. Most are PDFs nobody reads."

“

You're a product marketing manager.
You know customer stories are powerful.
78% of product marketers rank case studies as their most effective sales enablement asset.
Prospects trust customers more than they trust your marketing.

But creating customer story videos is a production.
Coordinate with the customer.
Schedule filming.
Hire a crew or agency.
Edit and approve.
By the time you have one polished testimonial video, you've spent $5,000-$10,000 and two months of calendar time.

”

53% of B2B buyers prefer video case studies over written testimonials

44% higher conversion rate with testimonial videos vs. without

$5,000-$10,000 typical cost for a professionally produced customer video

78% of PMMs say case studies are their most effective sales asset

Every text-only case study is social proof that could have been 44% more convincing as video.

From "read our case study" to "watch what customers say"

The Old Way

Before ngram

  • Your sales team is working a deal. The prospect wants to hear from customers in their industry. You have a written case study. It's good: detailed problem, clear solution, impressive results.
  • Your rep sends the PDF. The prospect skims the executive summary. They forward it to their team with a note: "FYI." Nobody reads past the first page. The case study exists but doesn't influence the buying committee.
  • Meanwhile, your competitor has a customer video. The prospect watches the whole thing. The customer's words stick. Your competitor wins the deal even though your case study had better results.
The ngram Way

After ngram

  • Same deal. But this time you have a 90-second customer story video. The customer explains their challenge in their own words. They show results on screen. They recommend your product directly to camera.
  • Your rep shares the video in a follow-up email. The prospect watches it twice, then shares it with their CTO. The buying committee sees a peer advocating for your product. They trust it more than your marketing ever could.
  • The video was created in an afternoon. You have customer story videos for every key vertical. Social proof is always available when deals need it.
The Numbers Don't Lie

Prospect engagement

PDFs skimmed briefly
Videos watched completely

Conversion influence

21% conversion rate
44% higher with video

Time to create

6-8 weeks (agency)
One afternoon

Deal velocity

Standard sales cycle
40% faster close

Customer story videos from simple recordings

Ngram transforms basic customer recordings into polished story videos that build trust and accelerate buying decisions.

1

Record a customer conversation

Jump on a Zoom with your customer. Ask about their challenges, how they use your product, and results they've achieved. Ngram turns that casual conversation into a polished customer story with smooth cuts, captions, and professional presentation. No film crew required.

2

Or build from quotes and data

Compile customer quotes, testimonials, and results data. Ngram creates a customer story video with professional narration, visuals, and customer quotes highlighted on screen. Turn existing customer proof into video format without asking customers for more time.

Most popular

Either way, your customer success becomes video proof. Stories that prospects watch, trust, and share with their teams.

What changes when pmm customer story take minutes

44% higher conversion rates

Videos with customer testimonials convert at 44% higher rates than those without. When prospects hear from peers, they trust it. Video customer stories are the most persuasive content you can create.

Close deals 40% faster

Customer videos accelerate buying decisions. Prospects who see peer validation need less convincing. Buying committees align faster when they can watch a customer recommend your product.

Reach the whole buying committee

Prospects share videos with stakeholders. A customer story video gets forwarded to the CTO, the CFO, the team. Your social proof reaches decision-makers your rep will never meet.

72% ROI from testimonial videos

Marketing teams report 50-500% ROI from customer testimonial videos. The investment in customer stories compounds across every deal they influence. One video can help close dozens of deals.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for pmm customer story, specifically

Auto-Cut

Tight stories from long conversations

Turn a 30-minute customer call into a focused 90-second story. Ngram removes pauses, tangents, and slow moments automatically. Your customer's best moments become a compelling narrative.

Learn more
1

Auto Captions

Customer words that stick

Accurate captions highlight customer quotes as they speak. Key testimonials are visible on screen, reinforcing the message. Prospects remember words they see and hear.

Learn more
2

Quote Callouts

Highlight the proof that matters

Pull out the most powerful customer quotes and display them prominently. Key results and testimonials become visual anchors. The proof points that close deals are impossible to miss.

Learn more
3

Brand Kit

Professional customer content

Your branding applied automatically to customer stories. Videos look official and polished. Casual customer recordings become professional marketing assets.

Learn more
4

Multi-Format Export

Customer proof everywhere

Export for your website, social media, sales emails, and presentations from one video. Your customer stories reach prospects across every channel in optimized formats.

Learn more
5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram

Prospect preference53% prefer video
Conversion influenceHigh (always available)
Time to createOne afternoon
Cost per storySubscription (unlimited)
Customer time required30-minute call

Written Case Studies

Prospect preference29% prefer written
Conversion influenceModerate (if read)
Time to create2-4 weeks
Cost per storyStaff time
Customer time requiredInterview + review

Agency Testimonial Videos

Prospect preference53% prefer video
Conversion influenceHigh (if available)
Time to create6-8 weeks
Cost per story$5,000-$10,000
Customer time requiredHalf-day filming
Ready?

Stop hiding customer success in
PDFs nobody reads

Create customer story videos in one afternoon. Build social proof that closes deals 40% faster. Turn happy customers into your best sales asset.

Explore More Use Cases

Discover more ways ngram can help you create professional videos.

View all use cases