PMM Product Launch
Launch videos that ship on day one not week six
Stop briefing agencies while your launch window closes. Create polished product launch videos in-house, same day, from recordings and docs you already have. No editing skills required.
Trusted by teams at
"The product shipped three weeks ago. We're still waiting on the launch video."
“”
You are a product marketing manager preparing for a major launch.
You need video: a hero explainer for the landing page, social clips, and a sales walkthrough.
Pages with video convert at 4.8% versus 2.9% without.
Every day without video is pipeline left on the table.
So you brief an agency.
They quote $3,500 to $5,500 and need four to six weeks.
Your launch is in three weeks.
You ask about a rush timeline.
They add 25-50% to the cost and still cannot deliver before launch day.
Procurement before production Every product launch video needs a scope doc, a vendor, a contract, and a chain of approvals before a single frame gets recorded
96% of buyers prefer video over text when evaluating new software, but most PMM teams cannot produce video fast enough to keep up with the launch calendar
Stale before it arrives By the time the agency delivers, engineering has shipped a follow-up release that makes half the footage outdated
One video is never enough You need a landing page hero, social cuts, a sales walkthrough, and an email teaser. The agency quoted for one deliverable.
Every launch without video is conversion, pipeline, and momentum you never get back.
From "video coming soon" to "watch the launch video" on day one
The Old Way
Before ngram
The ngram Way
After ngram
Your biggest product launch of the quarter is two weeks out. You have positioning nailed, the landing page is in Figma review, and the blog post is drafted. But there is no video. The agency is booked through next month. The freelancer who did your last video took three weeks and two rounds of revision.
Same launch. But this time you spend one afternoon in ngram. You record a rough product walkthrough, paste your positioning doc, and let ngram build the script, add smart zooms on every click, generate captions, and apply your brand kit. Two hours later you have a 90-second landing page hero, three social clips, and a sales walkthrough.
You consider doing it yourself. You open your screen recorder, walk through the product, and end up with nine minutes of raw footage full of wrong clicks, dead air, and a section where you accidentally showed the staging environment. You look at the footage and close the tab.
Launch day arrives with every video asset ready. The landing page hero auto-plays above the fold. LinkedIn clips hit 3x the engagement of your last static post. Sales has a walkthrough to share before the first prospect call. Your conversion rate jumps to 5.1%.
Launch day arrives. The landing page goes live with a placeholder. Social posts go out as static carousels. Your conversion rate sits at 2.9%. You know it could be 4.8% or higher with the right video. Your CEO asks why competitors always launch with polished video and you do not.
When engineering ships a fast-follow feature the next week, you update the walkthrough in 10 minutes and re-export. No rebriefing. No revision cycles. No invoice. Your launch video stays current as fast as your product moves.
The Numbers Don't Lie
Time to launch video
4-6 weeks (agency)
One afternoon
Cost per video
$3,500-$5,500 per video
Included in subscription
Time to update
New scope + invoice
10 minutes, same day
Assets per launch
One deliverable per contract
Landing page, social, sales, email
Launch-ready video from what you already have
ngram turns your product recordings, positioning docs, and feature briefs into polished launch videos that look like an agency produced them, on a timeline that matches your ship date.
1
Record and polish product footage
Record your product in action. Walk through the key workflows and value moments. ngram auto-cuts mistakes, adds cinematic zooms on clicks, smooths your cursor, and layers captions and branded transitions. You review and tweak the storyboard before it renders.
2
Or generate from your launch brief
Paste your positioning doc, launch brief, or landing page URL. ngram writes a video script, generates motion graphics and visuals, adds AI voiceover, and produces a complete launch video. Turn your messaging into video without recording a single screen.
Most popular
Either way, your product launches with video from day one. No agency queues. No placeholder screenshots. No missed conversion.
What changes when pmm product launch take minutes
Video ships when your product ships
Create launch videos in hours, not weeks. When engineering says 'it's live,' marketing is ready too. Your launch day has a hero video, social clips, and sales assets from the start.
A full asset kit from one session
One recording session becomes a landing page explainer, LinkedIn clips, a sales walkthrough, and an email teaser. Launch across every channel without briefing four separate deliverables.
Update in minutes, not revision cycles
Pricing changed? New feature added post-launch? Re-record just that section and swap it into your storyboard. Your launch video stays current without starting over or waiting on an agency.
Convert 86% more visitors on your launch page
Landing pages with video convert at 4.8% versus 2.9% without. Every launch that goes live without video leaves signups, demos, and pipeline on the table. Stop launching with placeholders.
Raw recording → polished video in 3 steps
1
Drop in your launch materials
30 secondsUpload a rough product recording, paste your positioning doc, or add your launch brief. Mistakes, dead air, wrong clicks - all fine. ngram works with whatever you have.
2
Review the AI-edited storyboard
2 minutesngram writes the script, auto-cuts dead air, adds smart zooms on clicks, and generates captions. Review the storyboard, tweak the narrative, and approve before rendering.
3
Export for every channel
instantDownload your polished launch video in 16:9, 9:16, or 1:1. Get a landing page hero, social clips, and sales assets from the same project. Update any section in 10 minutes.
Built for pmm product launch, specifically
Brand Kit
Every launch video looks unmistakably yours
Your launch video matches your website, your deck, and your social presence automatically. Upload your logo, colors, fonts, and intro/outro once. Every launch video looks like it came from the same production team, because it did.
Learn more1
Auto Captions
Your launch message reaches the silent scrollers
85% of social video is watched without sound. ngram generates accurate, styled captions automatically so your launch message lands whether viewers tap unmute or scroll past on LinkedIn.
Learn more2
Script & Storyboard
Turn your launch brief into a structured narrative
Paste your positioning doc or launch brief. ngram writes the video script, plans the visual sequence scene by scene, and lets you review everything before a single frame renders. You stay in control of the narrative without touching a timeline.
Learn more3
Smart Zoom
Product close-ups that look intentional, not accidental
Every click in your product walkthrough gets a cinematic close-up. ngram detects mouse interactions and adds professional zoom animations automatically, so viewers see exactly what matters without you keyframing anything.
Learn more4
Multi-Format Export
One launch video, every channel and format
Export your launch video in 16:9 for the landing page, 9:16 for Instagram Stories, and 1:1 for LinkedIn feed from the same project. Launch across every channel with optimized formats, not awkward crops.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Agency | Canva / DIY Tools | ngram | |
|---|---|---|---|
| Time to first video | 4-6 weeks | 2-4 hours (if skilled) | One afternoon |
| Cost per launch video | $3,500-$5,500 | Free (your time) | Subscription (unlimited) |
| Learning curve | None (they do it) | Steep (templates + editing) | None (AI does it) |
| Time to update | New scope + invoice | Hours of re-editing | Under 10 minutes |
| Multi-format output | Extra cost per format | Manual resize each | One-click per format |
Ready?
Your next launch ships
with video
Create launch videos in one afternoon. Ship every asset on launch day. Convert 86% more visitors with a landing page hero that is ready when your product is.
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