Launch videos that ship with your product
Stop waiting 6 weeks for agency videos. Create polished launch content in-house, on your timeline. Ship video assets the same day your product launches.
Try example prompts
"The product launched three weeks ago. We're still waiting on the launch video from the agency."
You're a product marketing manager.
A major launch is coming.
You need video content: an explainer for the landing page, clips for social, assets for sales enablement.
Video drives 80-300% higher conversion rates on landing pages.
You know you need it.
So you brief an agency.
They quote $3,000-$5,000 and 4-6 weeks.
Your launch is in three weeks.
You push back.
They can do a rush job for an extra $1,500.
Still won't be ready until a week after launch.
4-6 weeks typical agency timeline for a launch video
$3,000-$5,000 cost for a one-minute professional launch video
80-300% higher conversion with video on landing pages
59% of teams cite bandwidth as top video challenge
Every launch without video is conversion you left on the table.
From "video coming soon" to "watch the launch video"
Before ngram
- Your biggest product launch of the year is in two weeks. You have positioning, messaging, and a killer landing page ready. But no video.
- You check with the agency. They're booked. Earliest start is next month. You consider DIY but your last attempt looked amateur. The CEO saw it and asked why you didn't use professionals.
- Launch day arrives. The landing page has a screenshot where the video should be. Social posts go out with static graphics. Your conversion rate is 2.9%, exactly where it was without video. You know it could be 4.8% or higher with the right video content.
After ngram
- Same launch. But this time you spend one afternoon creating your launch video in Ngram. You record product walkthrough footage, explain the value proposition, and let Ngram polish it into something that looks like an agency made it.
- Launch day arrives with video ready. The landing page hero has a 90-second explainer. Social clips are scheduled. Sales has a demo video to share. Your conversion rate jumps to 5.2%.
- Total cost: your existing Ngram subscription. Total time: one afternoon instead of six weeks. The launch that would have waited for video ships complete.
Time to create
Cost
Launch day video
Landing page conversion
Professional launch videos from your product knowledge
Ngram transforms your product expertise into polished launch videos that look like an agency made them, on a timeline that matches your launch schedule.
Record and polish product footage
Capture your product in action. Record the key workflows, the value moments, the features that matter. Ngram smooths your cursor, adds professional zooms, and polishes it into launch-ready video. No agency brief required.
Or generate from your messaging
Paste your positioning doc, product brief, or landing page copy. Ngram writes a video script, generates visuals, and produces a complete launch video with professional voiceover. Turn your messaging into video without recording anything.
Either way, your launches get video from day one. No more waiting. No more placeholder screenshots. No more missed conversion.
What changes when pmm product launch take minutes
Video ready when your product is
Create launch videos in hours, not weeks. When engineering ships, marketing ships too. Your launch day has video from the start, not video that arrives after the moment has passed.
80-300% higher landing page conversion
Sites with video convert at 4.8% versus 2.9% without. Launch videos aren't nice-to-have, they're conversion multipliers. Every launch without video leaves signups on the table.
Save $3,000-$5,000 per launch
Agency videos cost thousands per minute. Ngram lets you create unlimited launch content for a fraction of the cost. Run more launches, create more variants, test more messages.
Multiple assets from one session
One recording session becomes a landing page video, social clips, sales enablement assets, and email content. Launch with a complete video toolkit, not a single asset.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for pmm product launch, specifically
Smart Zoom
Cinematic product shots automatically
Automatic zoom on key interactions and UI elements. Your product footage looks intentional and professional. No manual keyframing or editing skills required.
Learn moreCursor Smoothing
Polished product motion
Transforms your natural mouse movements into smooth, professional cursor paths. Every product interaction looks deliberate and refined.
Learn moreBackground Music
Energy that matches your launch
Add licensed background music that sets the tone. Upbeat for exciting launches, professional for enterprise products. Your video sounds as good as it looks.
Learn moreAuto Captions
Reach the silent scrollers
Accurate, styled captions generated automatically. 85% of social video is watched without sound. Your launch message lands whether viewers tap unmute or not.
Learn moreMulti-Format Export
One video, every channel
Export for landing pages, LinkedIn, Twitter, YouTube, and email from the same project. Launch across every channel with optimized formats for each platform.
Learn moreThe old way vs. the ngram way
Ngram
Agency Production
DIY with Basic Tools
Stop launching products
without video
Create launch videos in one afternoon. Ship video assets on launch day. Convert 80-300% more visitors with content that's ready when your product is.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.