PMM Explainer
Explainer videos in one afternoon not six weeks
Your product is powerful. Prospects just don't get it yet. Create explainer videos that turn confused visitors into educated buyers, without agencies, timelines, or editing skills.
Trusted by teams at
"Our product is incredible. Nobody understands what it does."
“”
You're a product marketing manager at a B2B SaaS company with a genuinely powerful product.
It solves real problems, outperforms competitors on every benchmark, and your existing customers love it.
But when new prospects land on your homepage, they bounce in under 10 seconds because they can't figure out what it actually does.
So you rewrite the hero copy for the fourth time.
You swap the screenshots.
You add a feature grid.
You commission a comparison chart.
Still, your sales team spends the first 15 minutes of every demo call explaining what the product is before they can show why it matters.
Prospects who should self-serve are booking calls just to understand the basics.
42% of projects delayed by stakeholder feedback bottlenecks before the video even reaches production
Stale before it ships Your messaging evolves quarterly but agency videos take 4-8 weeks, so the explainer is already behind
$6,300 average for a single 60-second explainer video from a US-based agency in 2026
Sales reps become explainers First 15 minutes of every demo call wasted re-explaining what your homepage should have already communicated
Every confused visitor is a conversion your product complexity quietly killed.
From "what does it do?" to "I get it, sign me up"
The Old Way
Before ngram
The ngram Way
After ngram
A prospect lands on your homepage. They see a headline about AI-powered workflow automation. They scan the feature grid: integrations, analytics, collaboration tools. None of it clicks. They don't know what workflow automation looks like in practice. They can't picture themselves using it.
Same prospect lands on your homepage. This time, a 60-second explainer video sits above the fold. They click play. In one minute, they see the problem your product solves, watch it in action, and understand exactly how it fits into their workflow. They click 'Start Free Trial' before the video finishes.
They click away after 8 seconds. Another lost visitor who might have been a perfect-fit customer if they'd understood the product. Your bounce rate stays at 65%. Your homepage conversion rate hovers at 2.1%. Leadership asks why marketing isn't driving more pipeline.
Your conversion rate jumps to 4.2%. Demo calls now start with 'I watched the explainer, I get what you do, let's talk about implementation.' Sales cycles shorten because prospects arrive educated. Your CEO asks what production company you hired.
You know an explainer video would help. Sites with video convert at 4.8% versus 2.9% without. But you can't justify $6,300 and two months of agency coordination every time your positioning evolves or a major feature launches.
The video took you one afternoon to create with ngram. When your messaging evolves next quarter, you update the explainer in an hour. No rebriefing. No vendor management. Your explanation is always current, always on-brand, always working.
The Numbers Don't Lie
Time to create
4-8 weeks (agency)
One afternoon
Cost per video
$3,000-$8,000 per video
Included in subscription
Landing page conversion
2.1% (text only)
4.2%+ with explainer video
Time to update
Weeks (rebriefing + revisions)
Under one hour
Professional explainers from what you already know
ngram transforms your product knowledge into polished explainer videos that turn confused visitors into qualified pipeline. No agency. No timeline. No editing skills required.
1
Record your product walkthrough
Walk through the core use case like you would on a sales call. Show the problem, then show how your product solves it. ngram polishes your recording into a professional explainer with smooth transitions, smart zooms on key interactions, and clear pacing. Your product expertise becomes a conversion asset on your homepage.
2
Or generate from your positioning docs
Paste your homepage copy, feature brief, or positioning document. ngram writes an explainer script, generates matching visuals, and produces a complete video with professional voiceover. Turn messaging strategy into a visual story without recording anything.
Most popular
Either way, your product becomes understandable in 60 seconds. Visitors get it. Conversions follow.
What changes when pmm explainer take minutes
86% higher landing page conversions
Landing pages with explainer videos convert 86% higher than those without. When visitors understand your product in 60 seconds, they act. That's pipeline from better explanation, not bigger ad spend.
Sales calls start at 'I get it'
When prospects arrive understanding your product, sales reps stop being explainers and start being closers. No more spending the first 15 minutes answering questions your homepage should handle. Educated prospects close faster and churn less.
Update as fast as your messaging evolves
Positioning shifts. Features launch. Personas sharpen. When an explainer video takes one afternoon instead of two months, you update whenever strategy evolves. Your explanation is never stale, never behind, never a liability.
One explainer per audience segment
When production cost drops to near zero, you stop making one generic explainer for everyone. Create targeted explainers for each persona, each use case, each vertical. The right explanation for the right visitor.
Raw recording → polished video in 3 steps
1
Paste your product context
30 secondsDrop in a landing page URL, feature doc, or product brief. Or record a quick walkthrough of your core use case. ngram works with whatever you have.
2
Review the explainer script
2 minutesngram generates a structured narrative: problem, solution, proof, CTA. Review the storyboard, tweak the script, rearrange sections. Approve before anything renders.
3
Export and publish
instantGet a polished explainer with captions, transitions, and branded styling. Export for your homepage, social channels, or sales deck. Update in under an hour when messaging evolves.
Built for pmm explainer, specifically
Script & Storyboard Generation
Your positioning doc becomes a 60-second story
Paste your product brief, landing page URL, or feature description. ngram writes a structured explainer script with problem, solution, proof, and CTA. Review the storyboard before anything renders. Iterate on the narrative in minutes, not revision cycles.
Learn more1
Auto Captions
Your explanation lands even on mute
85% of video is watched without sound. Accurate, styled captions ensure your value proposition comes through whether visitors click unmute or not. Every word of your explainer is readable, accessible, and on-brand from the first autoplay.
Learn more2
Smart Zoom
Every key interaction gets a cinematic close-up
When you record a product walkthrough, ngram automatically zooms into clicks, form fills, and UI transitions. Viewers see exactly what matters without you manually keyframing anything. Complex workflows become clear when attention is guided precisely.
Learn more3
Multi-Format Export
One explainer, every channel covered
Export your explainer in 16:9 for your homepage, 9:16 for Instagram Stories, and 1:1 for LinkedIn feed. One video becomes a full distribution kit. Captions included in every format so your explanation works everywhere it appears.
Learn more4
AI Voiceover
Professional narration without booking a voice actor
Generate a clear, natural voiceover from your script in seconds. Choose the tone that matches your brand: confident for enterprise, conversational for SMB, authoritative for technical audiences. Update the narration whenever your script changes, no re-recording needed.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Agency Production | Synthesia / Canva | ngram | |
|---|---|---|---|
| Time to create | 4-8 weeks | 2-4 hours (template) | One afternoon |
| Cost per video | $3,000-$8,000 | $22-$89/mo (limited) | Subscription (unlimited) |
| Learning curve | None (they do it) | Moderate (templates) | None (AI handles editing) |
| Time to update | Weeks (rebriefing) | Hours (manual rework) | Under one hour |
| Brand consistency | Depends on agency | Manual per video | Automatic (Brand Kit) |
Ready?
Your next explainer is
one afternoon away
Stop losing prospects to explanation gaps. Stop waiting months for agency deliverables. Start shipping explainer videos that actually convert.
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