Explainer videos that make complex products simple
Your product is powerful. That's the problem. Prospects don't understand it. Create explainer videos that bridge the gap between what your product does and why it matters.
Try example prompts
"Our product is amazing. Nobody understands what it does."
You're a product marketing manager for a sophisticated product.
It does a lot.
It solves real problems.
It's genuinely better than competitors.
But when prospects land on your site, they bounce in 10 seconds because they can't figure out what it does.
So you write better copy.
You redesign the landing page.
You add more screenshots.
Still, prospects ask basic questions in demos that your homepage should answer.
Your sales team spends the first 15 minutes of every call explaining what the product actually is.
83% more customer engagement with video vs. text and graphics alone
$5,000-$15,000 typical agency cost for a single explainer video
6-8 weeks average timeline for agency-produced explainer video
80% higher conversion rates with quality explainer videos
Every confused prospect is a conversion your product complexity cost you.
From "what does it do?" to "I get it, sign me up"
Before ngram
- A prospect lands on your homepage. They see a headline about AI-powered workflow automation. They scan the features: integrations, analytics, collaboration tools. None of it clicks. They don't know what workflow automation looks like. They can't picture using it.
- They click away. Another lost visitor who might have been a perfect customer if they'd understood what you do. Your bounce rate stays at 65%. Your conversion rate stays at 2.1%. Leadership asks why marketing isn't driving more pipeline.
- You know an explainer video would help. Sites with explainer videos convert at 4.8% versus 2.9% without. But you can't justify $10,000 every time messaging evolves.
After ngram
- Same prospect lands on your homepage. But now there's a 60-second explainer video above the fold. They click play. In one minute, they see the problem you solve, watch the product in action, and understand exactly how it would fit into their workflow.
- They click "Start Free Trial" before the video ends. Your conversion rate jumps to 4.2%. Demo calls start with "I watched the video, I get what you do, let's talk about implementation." Sales cycles shorten because prospects arrive educated.
- The video took you one afternoon to create. When messaging evolves, you update it in an hour. Your explanation is always current.
Time to create
Cost
Landing page conversion
Time to update
Polished explainer videos from your product knowledge
Ngram transforms your understanding of your product into professional explainer videos that convert confused visitors into qualified prospects.
Record your product in action
Walk through the core workflow like you would on a sales call. Show the problem, then show how your product solves it. Ngram polishes your recording into a professional explainer with smooth animations, zooms on key moments, and clear pacing. Your product expertise becomes a conversion asset.
Or generate from your positioning
Paste your positioning document or homepage copy. Ngram writes an explainer script, generates visuals, and produces a complete video with professional voiceover. Turn your messaging into a video that makes complex simple, without recording anything.
Either way, your product becomes understandable. Visitors get it. Conversions increase.
What changes when pmm explainer take minutes
80% higher conversion rates
Quality explainer videos dramatically increase landing page conversion. When visitors understand your product in 60 seconds, they convert. Sites with video convert at 4.8% versus 2.9% without. That's real pipeline from better explanation.
Shorten sales cycles significantly
When prospects arrive understanding your product, sales calls focus on fit instead of explanation. No more spending the first 15 minutes answering questions your website should answer. Educated prospects close faster.
Update as fast as your messaging evolves
Positioning changes. Features launch. Value props sharpen. When explainer videos take one afternoon instead of six weeks, you can update whenever messaging evolves. Your explanation is always current.
Bridge the complexity gap
Complex products need visual explanation. Show how things work together, not just what they do separately. Explainer videos convey value that text and screenshots simply cannot communicate.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for pmm explainer, specifically
Smart Zoom
Focus on what matters most
Automatic zoom on key product moments and UI interactions. Viewers see exactly what they need to understand. Complex products become clear when you can focus attention precisely.
Learn moreAuto-Cut
Keep explainers under 90 seconds
Automatically removes pauses and slow moments to create tight, focused explanations. The best explainer videos are under 90 seconds. Ngram ensures you respect viewer attention spans.
Learn moreAuto Captions
Explain clearly even on mute
85% of video is watched without sound. Accurate, styled captions ensure your explanation lands whether visitors click unmute or not. Your value prop comes through in text and audio.
Learn moreBrand Kit
Professional polish automatically
Your colors, logo, and visual style applied consistently. Every explainer video looks like your brand team made it. Build credibility with polished presentation from the first second.
Learn moreBackground Music
Set the right tone
Add licensed background music that matches your brand energy. Upbeat for exciting products, professional for enterprise solutions. Your explainer sounds as polished as it looks.
Learn moreThe old way vs. the ngram way
Ngram
Agency Production
DIY with Basic Tools
Stop losing prospects to
explanation gaps
Create explainer videos in one afternoon. Convert 80% more visitors. Make your complex product simple to understand.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.