Research insights that actually influence decisions
Your user interviews are gold. Your reports get skimmed. Turn research findings into video highlights stakeholders watch, remember, and act on. Make user voices impossible to ignore.
Try example prompts
"I spent two weeks on user research. The team skimmed my 15-page report and built what they wanted anyway."
You do the research.
You talk to users.
You watch them struggle.
You hear exactly what they need.
You know what the product should do.
Then you write a report.
Fifteen pages of findings, quotes, and recommendations.
You present it in a meeting.
People nod.
Then they build what they were going to build anyway.
62% increase in demand for user research, but insights still get ignored
2x more decision influence when research is democratized effectively
15+ pages typical research report that gets skimmed, not read
Hours spent on reports stakeholders won't fully consume
Every ignored research report is user pain that didn't need to continue.
From "interesting report" to "we have to fix this"
Before ngram
- You completed 12 user interviews. You found a critical usability issue that's causing churn. You wrote a detailed report with quotes, screenshots, and recommendations.
- You present in the product review. People scan the slides. Someone asks a clarifying question. The PM says "great insights, we'll prioritize." The issue stays on the backlog for six months.
- Your research was right. But it didn't create the urgency to act. Stakeholders read about user frustration. They didn't see the user's face when they gave up. They didn't hear the sigh. The emotional weight was lost in translation.
After ngram
- Same 12 interviews. But this time you create a 3-minute highlight video. You show three users struggling with the same issue. You let their words speak: "I've tried this five times. I give up."
- You share the video in Slack before the product review. The engineering lead watches it and messages you: "That's painful to watch. Can we talk about fixing this?" The PM watches it twice and moves it to the top of the sprint.
- Your research created empathy. Stakeholders saw what you saw. The issue got fixed in two weeks, not six months.
Stakeholder engagement
Empathy created
Time from insight to action
Research influence on decisions
Compelling research videos from your interview recordings
Ngram transforms your user research recordings into highlight videos that make stakeholders feel what users feel and act on what they learn.
Create highlight reels from interviews
Upload your research session recordings. Ngram helps you clip the most compelling moments: the frustrated sighs, the confused clicks, the quotes that capture the problem perfectly. String them into a 2-3 minute highlight reel that tells the story data alone can't convey.
Or summarize findings with your narration
Record yourself walking through key insights with clips from interviews as evidence. Show the user struggling, then explain what it means. Ngram polishes it into a professional research summary that combines your analysis with the raw emotional impact of user voices.
Either way, your research becomes undeniable. Stakeholders see users, not summaries. Empathy drives action.
What changes when pm user research take minutes
Create empathy that reports can't
Seeing a user struggle is different from reading about it. Video captures the sighs, the confusion, the moments of giving up. Stakeholders feel the user's pain. That emotional connection drives action in ways data never will.
Insights that get acted on, not filed away
Teams with effective research democratization are 2x more likely to influence decisions. Video makes research accessible to everyone. When the whole team sees the same user struggles, alignment happens naturally.
Share faster than you can write reports
A 3-minute highlight video takes less time to create than a 15-page report and gets 10x the engagement. Spend less time on documentation, more time on the research that matters.
Democratize research across the org
When research is a video anyone can watch, insights spread beyond the research meeting. Engineering watches. Sales watches. Executives watch. User voices reach everyone who needs to hear them.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for pm user research, specifically
Clip Extraction
Pull the moments that matter
Easily clip the most compelling segments from long interview recordings. The frustrated quote, the confused click, the moment of realization. Build your highlight reel from the moments that tell the story.
Learn moreAuto Captions
User quotes, always visible
Accurate captions generated automatically. User quotes appear on screen as they speak. Stakeholders catch every word even watching on mute. The user's voice comes through in text and audio.
Learn moreMulti-Clip Layouts
Show patterns across users
Combine clips from multiple users experiencing the same issue. Three users struggling with the same flow is more compelling than one. Show the pattern, not just the instance.
Learn moreQuote Callouts
Highlight the words that matter
Add visual emphasis to key quotes. Pull out the phrase that captures the insight and display it prominently. Make sure the most important user words are impossible to miss.
Learn moreBrand Kit
Professional research deliverables
Your company colors and branding applied automatically. Research videos look official and polished. Build credibility for your insights with professional presentation.
Learn moreThe old way vs. the ngram way
Ngram Research Videos
Written Reports Only
Raw Interview Recordings
Stop writing reports
nobody reads
Turn user research into videos stakeholders actually watch. Create empathy. Drive action. Make user voices impossible to ignore.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.