PM User Research
User research that drives decisions not just documentation
Your interviews captured real user pain. Your 15-page report got skimmed. Turn research findings into video highlights stakeholders watch, remember, and act on. No editing skills needed.
Trusted by teams at
"I interviewed 15 users. Found a critical churn driver. The team skimmed my report and built what they planned anyway."
“”
You are a product manager or UX researcher at a growing SaaS company.
You just wrapped two weeks of user interviews.
You watched real people struggle with your product.
You heard them say exactly what they need.
You know what the team should build next.
So you open Google Docs.
You spend a full day writing the research report: methodology, participant profiles, key findings, verbatim quotes, and a prioritized list of recommendations.
You format the slides.
You schedule the readout meeting.
You present for 30 minutes.
"Great insights, we'll revisit" The polite stakeholder response that means your findings will sit in a planning doc until they're outdated
70% of designers now run their own research, but most lack the tools to communicate findings in ways that drive action
One full day spent formatting a report that gets 5 minutes of attention in a meeting before everyone moves on
Lost in translation The user's frustrated sigh, the confused pause, the moment they gave up. Bullet points can't carry that weight
Every research report that gets skimmed is a churn problem that keeps compounding.
From "interesting findings" to "we need to fix this now"
The Old Way
Before ngram
The ngram Way
After ngram
You completed 12 user interviews over two weeks. You discovered a critical usability issue causing 23% of trial users to abandon onboarding at step three. You wrote a detailed report with quotes, screenshots, flow diagrams, and three specific recommendations.
Same 12 interviews. This time you create a 3-minute highlight video. You show four users hitting the same wall at onboarding step three. You let their words do the talking: "I have no idea what to do next. I've tried three times. I'm just going to cancel."
You present in the product review meeting. The PM scans your slides while you talk. Someone asks if the sample size is large enough. The head of engineering says they will look at it after the current sprint. Your Confluence page gets 4 views in the next month, two of which are you.
You drop the video in Slack on Monday morning. The engineering lead watches it before standup and messages you: "That was painful to watch. Can we talk about fixing step three?" The VP of Product watches it twice. By Wednesday, onboarding redesign is at the top of the sprint.
Your research was right. The data was solid. But nobody felt the user's pain. They read about frustration, they did not witness it. Text summaries are easy to rationalize away. Easy to deprioritize. Easy to forget.
Your research created empathy at scale. Everyone who watched the video saw what you saw. The issue got fixed in two weeks instead of sitting on a backlog for six months. Your next highlight reel gets requested before you even finish the study.
The Numbers Don't Lie
Stakeholder engagement
Skimmed 15-page report
Watched 3-minute highlight video
Empathy created
Abstract (read about frustration)
Visceral (see and hear users struggle)
Time from insight to action
Months on a backlog (if ever)
Days to first sprint
Research reach across org
4 views on Confluence
Shared across Slack, Jira, and all-hands
Compelling research videos from your interview recordings
ngram transforms your raw user research recordings into polished highlight videos that make stakeholders feel what users feel and act on what they learn.
1
Create highlight reels from interview clips
Upload your research session recordings. ngram helps you clip the most compelling moments: the frustrated sighs, the confused clicks, the exact quotes that capture the problem. String them into a 2-3 minute highlight reel with captions and branded styling that tells the story data alone cannot convey.
2
Or narrate findings over user clips
Record yourself walking through key insights and use interview clips as evidence. Show the user struggling, then explain what it means for the product. ngram polishes it into a professional research summary that combines your analysis with the raw emotional impact of real user voices.
Most popular
Either way, your research becomes undeniable. Stakeholders see users, not summaries. Empathy replaces assumptions.
What changes when pm user research take minutes
Create empathy that text reports never will
Seeing a user give up is fundamentally different from reading about it. Video captures the pauses, the sighs, the confused clicks. Stakeholders feel the user's frustration firsthand, and that emotional connection moves items from backlog to sprint faster than any prioritization framework.
Research that actually reshapes the roadmap
Teams that democratize research effectively are 2x more likely to influence strategic decisions. Video makes your findings accessible to everyone, from engineers to executives. When the whole org sees the same user struggles, alignment happens without a single escalation.
Faster to create than the report you'd write
A 3-minute highlight video takes less time to produce than a 15-page written report and gets dramatically more engagement. Spend your hours on research design and analysis, not formatting documents that get skimmed.
User voices reach every corner of the org
When research is a video link anyone can click, insights spread beyond the readout meeting. Engineering watches before standup. Sales watches before calls. Executives watch before board prep. User voices reach the people who need to hear them most.
Raw recording → polished video in 3 steps
1
Upload your research recordings
30 secondsDrop in your user interview recordings, usability test sessions, or screen shares. Raw footage with dead air and small talk is fine. ngram works with whatever you captured.
2
Clip and arrange the highlights
2 minutesngram trims filler automatically. Select the compelling moments, the key quotes, the struggle points. Arrange them into a narrative with captions and callouts added for you.
3
Share and drive action
instantExport your polished highlight reel and drop it in Slack, attach it to a Jira ticket, or play it in your next product review. Update it in minutes when you run the next study.
Built for pm user research, specifically
Clip Extraction
Pull the exact moments that tell the story
Scrub through long interview recordings and clip the segments that matter most. The frustrated quote at minute 23. The confused click at minute 7. The moment a user says "I give up." Build your highlight reel from the moments that create empathy and drive decisions.
Learn more1
Auto Captions
Every user quote visible, even on mute
Stakeholders watching in Slack or before a meeting often have sound off. Auto-generated captions ensure every user quote lands visually. The words appear on screen as users speak them, so the insight comes through whether your audience is listening or reading.
Learn more2
Auto-Cut
Raw interviews become tight highlight reels
Your 45-minute research sessions have gold buried in dead air and small talk. Auto-cut strips the filler automatically, leaving you with the compelling moments. Spend your time selecting the best clips, not manually trimming silence from every recording.
Learn more3
Callouts
Make the key quotes impossible to miss
Overlay visual callouts on the most important user statements. Pull out the phrase that captures the insight and display it prominently on screen. When a user says something that should change the roadmap, make sure nobody scrolls past it.
Learn more4
Brand Kit
Research deliverables that look official
Your company colors, fonts, and logo applied automatically to every research video. Highlight reels look polished and professional, building credibility for your insights. When research looks like it came from a production team, stakeholders treat it like strategic input, not a side project.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Written Reports Only | Research Repository Tools | ngram Research Videos | |
|---|---|---|---|
| Stakeholder engagement | Low (skimmed or unread) | Medium (requires login and search) | High (watched and shared) |
| Empathy created | Abstract (text descriptions) | Moderate (tagged clips, no narrative) | High (curated stories with user emotion) |
| Time to produce | 1-2 days writing and formatting | Hours tagging and organizing | Under 30 minutes per highlight reel |
| Shareability | Low (forwarded, rarely opened) | Low (requires tool access) | High (video link works anywhere) |
| Influence on product decisions | Often deprioritized | Accessible but not persuasive | Drives sprint-level action |
Ready?
Stop writing reports
nobody acts on
Turn your user research into highlight videos stakeholders actually watch. Create empathy at scale. Get findings into the sprint, not the backlog.
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