PM Changelog
Release notes users actually watch not ignore
Only 20-30% of users even glance at text release notes. Turn every product update into a short video that drives feature adoption, reduces repeat requests, and makes your changelog worth visiting.
Trusted by teams at
"We shipped 14 features last quarter. Support still gets tickets asking for half of them."
“”
You're a product manager shipping updates every sprint.
New workflows, UI improvements, integrations your customers requested.
Each one took weeks to build, test, and deploy.
The hardest part should be over.
But then comes the changelog.
You open a doc, write bullet points describing what changed, maybe add a screenshot.
You paste it into your changelog tool, hit publish, and move on.
The whole process feels like filing paperwork.
You know only 20-30% of users will even glance at it.
The rest will discover the update by accident, or not at all.
"We already built that" Support answers tickets for features that shipped months ago because nobody saw the release note
20-30% glance rate That's how many users even look at text release notes, according to industry benchmarks
Stale perception at renewal Customers say your product feels static because they missed every improvement you shipped
Hours per update cycle Writing detailed notes, taking screenshots, formatting for multiple channels, repeating next sprint
Every unread update is a feature your users paid for but never found.
From "check the release notes" to "I saw that in your video"
The Old Way
Before ngram
The ngram Way
After ngram
You shipped a redesigned settings page, a new Slack integration, and a bulk-edit feature last month. You wrote 800 words of release notes with annotated screenshots. You posted to the changelog, mentioned it in the newsletter, and dropped a link in your community Slack.
Same three features. This time you spend 15 minutes recording quick demos of each one and drop the recordings into ngram. It cuts the dead air, adds smart zooms on every click, overlays captions, and stitches them into a 50-second changelog video with your branding.
Three weeks later, a customer on a renewal call says they wish you had better integrations. Your CSM points them to the Slack integration announcement. They say they missed it. Meanwhile, support has answered the same bulk-edit question 12 times because users didn't realize the feature existed.
You embed the video in your changelog page, thumbnail it in the newsletter, and post a clip on LinkedIn. Users watch it on 2x during their morning coffee. They see the Slack integration in action. They try the bulk-edit feature that afternoon. Your CSM gets a Slack message from the same renewal customer: "Love the new integrations video, this is exactly what we needed."
Your changelog page has two years of thoughtful updates that represent thousands of engineering hours. Practically nobody scrolls past the first entry. The product is powerful. The communication is invisible.
Support tickets for shipped features drop. Feature adoption climbs. Your changelog becomes something users actually look forward to opening.
The Numbers Don't Lie
User engagement
20-30% glance at text notes
6+ min avg. time on pages with video
Time to create
1-2 hours writing and formatting
15 minutes with ngram
Feature adoption
Users discover features by accident
Users see features in action, try them same day
Repeat support tickets
Constant asks for shipped features
Users know what's available before they ask
Changelog videos from what you already ship
ngram turns your existing release notes and raw screen recordings into short, branded changelog videos that drive feature discovery and adoption.
1
Record quick demos of each update
Walk through the new features like you'd show a teammate. Click around, show what changed, explain why it matters. ngram cleans up the recording with auto-cuts, smart zooms, and captions. You get a polished changelog video ready to embed alongside your text release notes.
2
Or paste your release notes as a script
Drop in your existing changelog text or feature doc. ngram writes a video script, generates screen visuals, and produces a complete changelog video with AI voiceover. Turn documentation you already wrote into content users actually watch.
Most popular
Either way, your product updates get seen, understood, and acted on. Users watch instead of skim. Your changelog stops being a formality and starts driving adoption.
What changes when pm changelog take minutes
Feature adoption jumps when users see it in action
Users who watch a feature demo are far more likely to try it than users who read a bullet point. Video shows the value instantly. Your engineering investment gets the attention it earned.
Support stops answering for features you already shipped
When users actually see your updates, they stop filing tickets for things that already exist. Your support team spends time on real issues. Feature requests become more informed and forward-looking.
Faster to make than the release notes you already write
A 45-second changelog video takes 15 minutes to create with ngram. Detailed text release notes often take longer and reach fewer people. Spend less time documenting, get more adoption.
Every release builds product momentum
Consistent video updates train users to check your changelog. Each release compounds the last. By quarter three, your changelog is a retention tool, not a compliance checkbox.
Raw recording → polished video in 3 steps
1
Record your feature walkthrough
30 secondsDemo each update like you'd show a teammate. Click through the new feature, show what changed. Mistakes and pauses are fine. ngram handles the cleanup.
2
Review the polished edit
2 minutesngram auto-cuts dead air, adds smart zooms on clicks, generates captions, and applies your brand kit. Review the storyboard and reorder or trim before rendering.
3
Publish everywhere
instantEmbed in your changelog, drop in your newsletter, post on LinkedIn. One video, every channel. Update any section in minutes when details change.
Built for pm changelog, specifically
Auto-Cut
Your 3-minute walkthrough becomes a 45-second highlight reel
Automatically removes pauses, restarts, and filler from your raw recording. You demo three features in one take with mistakes included. ngram strips the dead air and delivers a tight changelog video your users will actually finish watching.
Learn more1
Script & Storyboard
Turn release notes into a video narrative automatically
Paste your existing changelog text and ngram structures it into a script with visual beats. Review the storyboard before rendering. Reorder sections, adjust emphasis, or approve as-is. Your release notes become the foundation, not something you write twice.
Learn more2
Brand Kit
Every sprint's video looks like it came from the same team
Your colors, logo, fonts, and intro applied automatically to every changelog video. Users recognize the format instantly and know exactly what to expect. Brand consistency builds trust across dozens of releases per year.
Learn more3
Smart Zoom
Users see exactly what changed without hunting for it
Automatic zoom on every click and UI interaction in your demo. When you show the new settings page, ngram zooms in on the button you click, the menu that opens, the field that changed. Users spot the update instantly.
Learn more4
Auto Captions
Watchable in Slack, in meetings, on mute
Accurate captions generated automatically and styled to match your brand. Users can watch your changelog update in a standup, on their commute, or during a Zoom call without unmuting. Your updates reach users wherever they are.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text-Only Changelog | Changelog Widget (Beamer, etc.) | ngram Video Changelog | |
|---|---|---|---|
| User engagement rate | 20-30% glance | 15-25% see in-app notification | 6+ min avg. page time with video |
| Time to create per release | 1-2 hours writing | 30-45 min with templates | 15 minutes |
| Feature adoption impact | Low (users skim text) | Medium (brief pop-up snippets) | High (users see features in action) |
| Multi-channel distribution | Copy-paste to each channel | Widget + email notification | Video embeds everywhere (site, email, social, Slack) |
| Cost | Your time only | $49-99/mo (Beamer) or $29+/mo (AnnounceKit) | Included in your ngram plan |
Ready?
Ship updates users
actually notice
Your product is better than users realize. Close the gap with changelog videos that take 15 minutes to create and drive real feature adoption.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.