Feature announcements that actually get adopted
You built something great. Now make sure people use it. Create feature announcement videos that drive adoption, not just awareness. Enable every team without repeating yourself.
Try example prompts
"We launched 12 features last quarter. Adoption on most of them was under 20%."
You ship a feature after months of work.
You write release notes.
You send a Slack message.
You update the changelog.
You assume people will find it and use it.
They don't.
Feature adoption rates hover around 20-30% even for well-built functionality.
Users don't read release notes.
Stakeholders skim your Slack message and forget.
Support gets tickets about problems the new feature already solves.
20-30% typical feature adoption rate in first month
69% of users prefer video to learn about new features
5+ teams need to be enabled for every feature launch
90% of users lost within 30 days without proper onboarding
Every feature with low adoption is months of work that isn't delivering ROI.
From "nobody's using it" to "adoption exceeded projections"
Before ngram
- You launch a feature your users have been requesting for months. You write detailed release notes, update the help docs, send an email announcement. Adoption after two weeks: 18%.
- Sales doesn't mention it on calls because they're not sure how it works. Support keeps answering tickets the old way because they missed the announcement. Customer success hasn't incorporated it into their training.
- You spent three months building something users wanted. You spent three days announcing it in formats that didn't land. Now you're explaining why adoption is below target while already heads-down on the next feature.
After ngram
- Same feature launch. But this time you spend 20 minutes creating a 60-second announcement video. You show exactly how the feature works, why it matters, and how to get started.
- You share the video in Slack. Sales watches it before their next call and starts demoing the feature. Support adds it to their response templates. Customer success includes it in their next QBR.
- Adoption hits 35% in the first two weeks. Users comment that the video made it easy to understand. Your feature delivers the value you intended because people actually know it exists and how to use it.
Feature adoption (first month)
Team enablement
Time to create announcement
User understanding
Announcement videos from your feature knowledge
Ngram transforms your feature walkthrough into a polished announcement video that drives adoption across users and enables every internal team.
Record a quick feature walkthrough
Show the feature like you'd demo it to a colleague. Click through the workflow, explain the value, highlight what's new. Ngram polishes it into a professional announcement with zooms, captions, and clean pacing. One recording enables your entire organization.
Or generate from your release notes
Paste your PRD, release notes, or feature spec. Ngram writes an announcement script, generates screen visuals, and produces a complete video with AI voiceover. Turn documentation you already wrote into video that actually gets watched.
Either way, your feature gets the launch it deserves. Users understand it. Teams are enabled. Adoption follows.
What changes when pm feature announcement take minutes
Drive adoption, not just awareness
Announcements that people watch lead to features that people use. Video shows exactly how to get started, removing the friction between hearing about a feature and actually trying it.
Enable every team with one asset
Sales, Support, Customer Success, Marketing. Everyone watches the same 60-second video, gets the same understanding, tells the same story. No more inconsistent messaging across teams.
Launch faster than you can write docs
A 60-second video takes 20 minutes to create. Release notes take longer and get less engagement. Ship announcements the same day features ship, not days later.
Prove your features are delivering value
Higher adoption means clearer ROI. When features get used, you can measure impact. Video announcements give your features the visibility they need to demonstrate value.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for pm feature announcement, specifically
Smart Zoom
Highlight new functionality automatically
Automatic zoom on clicks and key interactions. Users see exactly where the new feature lives and how to access it. No manual keyframing required.
Learn moreAuto Captions
Reach users in any context
Accurate captions generated automatically. Users can watch your announcement in meetings, on mute, or in noisy environments. Your message lands everywhere.
Learn moreAuto-Cut
Keep announcements tight
Removes pauses, filler words, and slow moments automatically. Your announcement respects user attention spans. Every second delivers value.
Learn moreBrand Kit
Official-looking from day one
Your company colors, logo, and visual style applied automatically. Every announcement looks polished and on-brand without waiting for design review.
Learn moreMulti-Format Export
One video, every channel
Export for in-app notifications, email, Slack, and social. The same announcement works everywhere you need to reach users, in the right format for each channel.
Learn moreThe old way vs. the ngram way
Ngram
Text Announcements
Live Enablement Sessions
Stop launching features
nobody uses
Create feature announcements that drive adoption. Enable every team in 60 seconds. Make your product work as hard as you did to build it.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.