PM Feature Announcement
Feature announcements that drive adoption not just awareness
You shipped something great. Now make sure people actually use it. Turn release notes into 60-second videos that enable every team and drive feature adoption from day one. No editing skills required.
Trusted by teams at
"We shipped 14 features last quarter. Most of them are sitting at single-digit adoption."
“”
You're a product manager shipping features every two weeks.
Each release represents weeks of research and engineering.
But when launch day arrives, your toolkit is a Slack message, a changelog bullet, and a paragraph in the newsletter.
The workflow repeats every time.
You draft release notes in Notion, copy them into your changelog tool, write a Slack post, then condense it for the customer email.
Each format strips more context.
By the time it reaches users, your feature is a sentence fragment nobody clicks.
24.5% industry average average feature adoption rate across SaaS products, meaning 3 out of 4 users never touch what you built
Five teams to enable Sales, support, CS, marketing, and docs all need different versions of the same update
Release notes nobody reads By the time your changelog email gets opened, users have already built workarounds
Announcement fatigue You already spent months building. Now you're spending hours writing announcements in four different formats
Every underadopted feature is engineering time that never delivered its intended ROI.
From "nobody saw the update" to "adoption exceeded our target in week one"
The Old Way
Before ngram
The ngram Way
After ngram
You launch the workflow automation feature your top customers have been requesting for six months. You write a detailed changelog entry, update the help center, craft a Slack announcement with a screenshot, and add it to the product newsletter. You check adoption after two weeks: 11%.
Same feature. But this time you spend 20 minutes creating a 60-second announcement video. You record a quick walkthrough showing the workflow automation in action, and ngram polishes it into a professional video with smart zooms, captions, and branded intro.
Your sales team is still walking prospects through the old manual process on demo calls. Support agents are closing tickets with copy-paste instructions that predate the feature. Your customer success manager finds out about the launch from a customer who saw it in the UI by accident.
You drop the video in Slack. Sales watches it before their afternoon calls and starts demoing the new workflow. Support adds the video link to their macro responses. CS embeds it in their next QBR deck. Marketing posts it on LinkedIn and gets 3x the engagement of your usual text update.
In the quarterly review, your VP asks why the feature you prioritized over three other requests is underperforming. You know the answer isn't the feature itself. It's that nobody saw the announcement, and the people who did couldn't tell what changed from a bullet point.
Adoption hits 38% in the first two weeks. Users comment that the video made it obvious how to get started. Your VP shares the video with the board. The feature delivers the value you intended because people actually understood what it does and why it matters to them.
The Numbers Don't Lie
Feature adoption (first month)
11-24% with text-only
38%+ with video announcements
Internal enablement
5 different write-ups, inconsistent messaging
One video, every team aligned
Announcement creation time
3-4 hours across formats
20 minutes total
Time to first activation
Users skim and forget
Users try the feature same day
Announcement videos from what you already know
ngram transforms your feature knowledge into polished announcement videos that drive adoption across users and enable every internal team with one asset.
1
Record a quick feature walkthrough
Click through the new feature like you would on a Zoom call with a colleague. Show the workflow, explain why it matters, highlight what changed. ngram cleans up your recording with smart zooms, captions, and branded styling. One take becomes the single source of truth for every team.
2
Or start from your release notes
Paste your PRD, release notes, or feature spec into ngram. It writes a concise announcement script, generates screen visuals, and produces a complete video with AI voiceover. The documentation you already wrote becomes a video that actually gets watched and understood.
Most popular
Either way, your feature gets the launch it deserves. Users understand it. Teams are aligned. Adoption follows.
What changes when pm feature announcement take minutes
Adoption that justifies the build
Features with video announcements see measurably higher activation than text-only launches. When users can watch a 60-second walkthrough, the gap between hearing about a feature and actually trying it disappears. Your quarterly metrics reflect the work you put in.
Every team enabled with one asset
Sales, support, CS, marketing, and docs all get the same 60-second video. No more writing five versions of the same update. Everyone tells the same story, demos the same workflow, and answers customer questions consistently from day one.
Ship the announcement when you ship the feature
A 60-second announcement video takes 20 minutes to create. No waiting on marketing's queue, no coordinating with a designer, no weekend editing sessions. Your feature and its announcement go live on the same day.
Updates stay current as your product evolves
When the feature changes next sprint, update the video in under 10 minutes. Swap one section, re-render, and redistribute. Your announcement library stays accurate without the maintenance burden of rewriting docs across five platforms.
Raw recording → polished video in 3 steps
1
Record your feature walkthrough
30 secondsClick through the new feature like you'd show a colleague. Wrong clicks, pauses, restarts - all fine. ngram works with whatever you capture.
2
Review the polished announcement
2 minutesngram cuts dead air, adds smart zooms on clicks, generates captions, and applies your branding. Review the storyboard and tweak the narrative before rendering.
3
Share across every channel
instantExport in the right format for Slack, email, help center, and social. One video enables sales, support, CS, and your users simultaneously.
Built for pm feature announcement, specifically
Smart Zoom
New features get cinematic close-ups automatically
Every new button, menu, and workflow step gets an automatic close-up. Users see exactly where the feature lives in your UI without you manually adding zoom keyframes. The video guides their eyes to precisely what changed.
Learn more1
Auto-Cut
Your rambling walkthrough becomes a tight 60-second announcement
Removes your pauses, retakes, and filler words automatically. Your 8-minute walkthrough becomes a tight 60-second announcement that respects user attention. Every second delivers value instead of dead air.
Learn more2
Brand Kit
Every announcement looks official without design review
Your company colors, logo, fonts, and intro applied automatically. Every feature announcement looks like it came from marketing, even when you made it at 9pm before launch day. Consistent branding across every release.
Learn more3
Auto Captions
Reach users watching on mute in Slack or email
Accurate captions generated automatically and styled to match your brand. Users watch your announcement in meetings, on mute in open offices, or while multitasking. Your message lands in every context.
Learn more4
Multi-Format Export
One announcement, every channel your users are on
Export your announcement in 16:9 for the help center, 1:1 for Slack and email, and 9:16 for LinkedIn Stories. One recording becomes the right format for every channel where your users need to see the update.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text-Based Announcements | Agency-Produced Video | ngram | |
|---|---|---|---|
| Time to create | 3-4 hours across formats | 1-2 weeks with agency | 20 minutes |
| User engagement | Skimmed or ignored | High quality, low velocity | Watched and understood |
| Internal team reach | Whoever reads Slack | Whoever attends the meeting | Everyone, async, on-demand |
| Time to update | Rewrite across 5 platforms | New production cycle | Under 10 minutes |
| Scalability | Draining at bi-weekly cadence | Not affordable per feature | Sustainable every sprint |
Ready?
Your next feature deserves
real adoption
Stop writing announcements nobody reads. Create a 60-second video that drives adoption, enables every team, and proves your feature was worth building.
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