HR Culture Content Video
Culture videos that make candidates self-select before they apply
Turn employee phone recordings into polished culture content in minutes. Show candidates the real work environment, team dynamics, and values so the right people apply and the wrong ones don't. No production crew. No agency. No staging.
Trusted by teams at
"We wrote 'collaborative and innovative' on every job post. Three new hires quit within four months because that's not what they found."
“”
You're an HR leader or employer branding manager at a growing company.
You know that job descriptions alone can't convey what it actually feels like to work at your organization.
But showing candidates real culture requires video, and video requires budget, coordination, and expertise you don't have in-house.
So you pitch a culture video to leadership, get budget approval after weeks of back-and-forth, hire an agency for $15,000 to $40,000, and pull employees off work for a full shoot day.
Three weeks later, you get a polished video that looks like a bank commercial.
Candidates watch it and think: this feels staged.
Budget approval before every shoot Each culture video needs a vendor, a scope doc, leadership sign-off, and a five-figure line item before anything gets filmed
88% of candidates say employer branding influences whether they apply, but most companies update their culture content once a year at best
Staged and scripted Agency crews, ring lights, and teleprompters produce content that candidates instantly recognize as performative, not authentic
Stale before it ships By the time the agency delivers, the team in the video has changed, the office has been rearranged, and new hires wonder who those people are
Every culture-mismatch hire costs you 6 months of salary, a reopened req, and a team that stops trusting the hiring process.
From "this isn't what I expected" to "this is exactly what I signed up for"
The Old Way
Before ngram
The ngram Way
After ngram
You finally get budget approved for a culture video. The agency sends a crew of four. They set up lights in the conference room. Five employees read from a script about how much they love the collaborative environment. Everyone smiles on cue. The final cut looks like a bank commercial.
You ask your engineering team lead to record a 3-minute phone video about what standup looks like. She rambles, laughs at an inside joke, and shows her actual desk setup. You drop the recording into ngram. Ten minutes later: dead air trimmed, captions added, your brand colors framing the whole thing. It looks intentional without looking staged.
You post it on your careers page. Candidates watch it and apply. Some of them join, expecting the polished version. Within 90 days, two of them leave. They didn't find the culture they were promised. They found a normal workplace with real trade-offs that nobody mentioned on camera.
You do the same with your customer success lead, your newest intern, and the office manager who runs the Friday cooking club. Within a week, your careers page has a library of real stories from real people. Candidates binge them the way they binge employee reviews on Glassdoor.
Six months later, three of the five employees in the video have moved to different teams or left the company. The video is now a time capsule of people candidates will never meet. You need a new one, but the budget conversation starts over from zero.
A senior developer applies and mentions the standup video in her cover letter. She already knows the pace, the tools, the vibe. When she starts, there are zero surprises. She tells her manager: this is exactly what I expected. Your hiring manager messages you: whatever you're doing with those videos, keep doing it.
The Numbers Don't Lie
Time to publish
4-8 weeks (agency process)
Same day
Cost per video
$15,000-$40,000
Included in your plan
Content freshness
Updated annually (if at all)
New videos every week
Candidate perception
"Looks like a commercial"
"Feels like I already work there"
Real culture content from what your team already records
ngram turns raw employee recordings into polished, branded culture videos that show candidates what working at your company actually looks and feels like.
1
Collect employee stories on any device
Have team members record testimonials on their phones, webcams, or laptops. No scripts, no staging. ngram cleans up the audio, trims the pauses, adds smart zooms on faces, and applies your brand styling. Authentic stories, professional presentation.
2
Or capture real work moments
Record team standups, office walkthroughs, remote collaboration sessions, or Friday traditions. ngram transforms casual footage into engaging culture content with captions, transitions, and consistent branding. Show candidates what a real day looks like, not a photo shoot.
Most popular
Either way, candidates see your culture as it actually is. The right people get excited. The wrong people opt out. That's the whole point.
What changes when hr culture content video take minutes
Hire people who actually stay
When candidates see authentic culture before applying, expectation matches reality. Companies with strong employer brands see 28% lower turnover. Culture videos don't just attract more applicants. They attract the ones who will still be there in year two.
Cut your cost-per-hire in half
Strong employer branding reduces cost-per-hire by 50%. When culture content does the pre-screening for you, fewer mismatched candidates enter your pipeline. Fewer interviews, fewer offers declined, fewer hires who leave during probation.
Build a content library, not a single video
When each video takes 15 minutes instead of 8 weeks, you stop treating culture content as a once-a-year project. Engineering gets their own video. Sales gets theirs. Every team, every office, every value has a story candidates can watch.
Authenticity that polished agencies can't fake
Candidates trust employees three times more than the company itself. Real people, real desks, real inside jokes. ngram makes it look professional without making it look produced. That's the difference between a recruitment ad and a reason to apply.
Raw recording → polished video in 3 steps
1
Collect a raw employee recording
30 secondsAsk a team member to record a quick testimonial or day-in-the-life clip on their phone or webcam. No script, no staging. Upload it to ngram.
2
Review the polished edit
2 minutesngram trims dead air, adds smart zooms on faces, generates captions, and applies your brand kit. Review the storyboard and tweak anything before rendering.
3
Publish across every channel
instantExport for your careers page, LinkedIn, Instagram, or job boards in the right format. Add more employee stories anytime to build a culture content library.
Built for hr culture content video, specifically
Auto-Cut
Your employees' rambles become tight, watchable stories
Employees aren't professional speakers. They pause, restart, trail off mid-sentence. Auto-Cut removes the dead air and false starts automatically, so a 7-minute meandering testimonial becomes a compelling 2-minute story without anyone touching a timeline.
Learn more1
Brand Kit
Every employee video looks like it came from one team
Phone recordings from 12 different employees in 4 different offices look chaotic without consistent branding. Brand Kit applies your logo, colors, fonts, and intro/outro to every video automatically. Your culture library feels cohesive even when the sources are wildly different.
Learn more2
Auto Captions
Candidates scrolling LinkedIn at lunch still get the message
85% of social media video is watched on mute. Culture videos without captions are invisible on LinkedIn feeds, job boards, and careers pages where candidates browse silently. ngram generates accurate, branded captions automatically so your employer brand lands regardless of audio context.
Learn more3
Smart Zoom
The human moments candidates actually care about
When an employee smiles talking about their team, Smart Zoom catches it. When they gesture at their workspace or show a whiteboard, the camera follows. These micro-moments build emotional connection that wide-angle talking heads cannot. Culture lives in the details.
Learn more4
Multi-Format Export
One recording, every platform your candidates use
Export the same culture video as a 16:9 careers page embed, a 9:16 Instagram Reel, and a 1:1 LinkedIn post. Meet candidates on the platforms where they discover employers, without re-editing for each format.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Job Descriptions Only | Agency Production | ngram | |
|---|---|---|---|
| Time to first video | N/A (text only) | 4-8 weeks | 15 minutes |
| Cost per video | Free (but limited) | $15,000-$40,000 | Included |
| Content freshness | Easy to update text | Expensive to reshoot | Update anytime |
| Authenticity | Generic descriptions | Staged and scripted | Real employee stories |
| Scalability | One description per role | One video per budget cycle | Unlimited videos per team |
Ready?
Your next culture video is
15 minutes away
Stop paying agencies to stage your culture. Start showing candidates what it's really like. Better fit. Lower turnover. Real stories.
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