Culture videos that attract talent who fit
Job descriptions attract applicants. Culture videos attract the right applicants. Show candidates what it's really like to work at your company before they apply, and hire people who actually want to be there.
Try example prompts
"We hired someone who looked perfect on paper. They quit after three months because the culture wasn't what they expected."
You're in HR.
You need to attract great candidates.
You write compelling job descriptions.
You talk about your amazing culture in interviews.
But candidates can't really know what it's like to work at your company until they start.
Some candidates accept offers based on salary and title, then realize the culture isn't for them.
They leave within months.
Your time and resources spent hiring and onboarding are wasted.
And the cycle repeats.
30% increase in engagement when employer branding aligns with culture
3 months average time for culture-mismatch employees to leave
$10,000+ typical cost of professional culture video production
83% of businesses report positive ROI from culture videos
Every culture mismatch is a hire who leaves and a search that starts over.
From "this isn't what I expected" to "this is exactly what I hoped for"
Before ngram
- A strong candidate accepts your offer. They were attracted by the salary and the role description. In interviews, you described a collaborative, innovative culture. They imagined what that meant.
- Three months in, they discover the reality is different from what they imagined. Not better or worse, just different. The collaboration style isn't their preference. The pace doesn't match their expectations. They start looking elsewhere.
- You're back to recruiting for the same role. You spend months sourcing, interviewing, and onboarding. The pattern repeats because candidates can't truly understand your culture from job descriptions and interviews alone.
After ngram
- Same candidate search. But this time, your career page has culture videos. Employee testimonials sharing real experiences. Day-in-the-life glimpses showing actual work. Team dynamics on display.
- Candidates watch before applying. Some realize it's not for them and don't apply. That's a good outcome. The candidates who do apply already know what to expect. They've seen the collaboration style. They've heard from real employees.
- When they start, there are no surprises. They chose your company because they saw the culture and wanted it. Retention improves because expectations match reality from day one.
Culture-fit accuracy
Early turnover (0-6 months)
Cost to produce
Content authenticity
Authentic culture content from your employees
Ngram transforms employee recordings into polished culture videos that show candidates what it's really like to work at your company.
Collect employee stories
Have employees record testimonials on their phones or webcams. Share their real experiences, not scripted talking points. Ngram polishes raw recordings into professional videos with consistent branding. Authentic stories that resonate with candidates.
Or capture day-in-the-life content
Record actual work moments. Team meetings, collaborative sessions, office tours, remote work setups. Ngram transforms casual footage into engaging culture content. Show candidates what a typical day looks like, not a staged photo shoot.
Either way, candidates see real culture. Authentic content that attracts people who will thrive at your company.
What changes when hr culture content video take minutes
Attract candidates who fit
When candidates see your real culture, they self-select. People who won't thrive don't apply. People who will thrive are more excited. Better applications, not more applications. Quality over quantity in your pipeline.
Reduce early turnover
Expectation mismatch drives early turnover. When candidates see authentic culture videos, they know what they're signing up for. No surprises means fewer departures. Retention starts before the first day.
Authenticity that resonates
Candidates can spot staged content. Real employee stories build trust that polished corporate videos cannot. Authentic content feels honest. Honesty attracts candidates who value honesty.
Scalable employer branding
Agency culture videos cost $10,000-$50,000 and go stale. When culture content is easy to create, you can update it regularly. Fresh content reflecting current employees and real culture as it evolves.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for hr culture content video, specifically
Smart Zoom
Highlight authentic moments
Automatic zoom on faces, workspaces, and team interactions ensures viewers see the human moments that matter. Culture is in the details. Smart zoom captures them.
Learn moreAuto-Cut
Engaging content from raw footage
Automatically removes awkward pauses and stumbles from employee recordings. Raw authenticity becomes polished and watchable. Real stories, professional presentation.
Learn moreAuto Captions
Reach candidates everywhere
Candidates browse careers on phones during commutes, at desks, in coffee shops. Accurate captions ensure your culture content lands regardless of audio context. Accessibility means broader reach.
Learn moreBrand Kit
Consistent employer brand
Your company branding applied to every culture video. Consistent visual identity across all content signals professionalism. Employee stories, company presentation.
Learn moreMulti-Format Export
Share across all channels
Export for career pages, LinkedIn, Instagram, and job boards. Same culture content optimized for every platform. Meet candidates wherever they discover your company.
Learn moreThe old way vs. the ngram way
Ngram Culture Videos
Job Descriptions
Agency Culture Video
Stop hiring people who
don't fit your culture
Create culture videos that show candidates what it's really like. Better fit. Lower turnover. Authentic employer branding.
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